January 2012 - The new BLUE BAY eyewear collection presents new models of sunglasses and optical frames. These feature lively graphic designs and appealing plays on lines and shapes: the new models bring to mind a world of youth and colour, inspired by holidays and free time. With the genuine enthusiasm of their forthright personality, they are the perfect glasses to complement a fresh young trendy look.

Holiday inspiration - These irresistible captivating sunglasses have a young feel and win you over with their wide shape. They are decorated with the new tropical graphics pattern in sparkling colours: purple, fuchsia, royal blue, white, gloss black, and Havana brown (mod. B&B 865/S).

Young spirit - These Eighties-inspired sunglasses with a unisex design are in injection-moulded acetate. They are decorated with a multi-pixel digital texture and are available in bright shades of blue, purple, white, red, and petrol blue (mod. B&B 866/S).

Modern style - Injection-moulded women’s sunglasses with a feminine shape that draws the eye to the elegant forked temples. They are embellished with an unique low-relief etched flower design in shades of pearlized purple, pearlized coral, black and Havana brown (mod. B&B 867/S).

Easy-to-wear appeal - Optical frames with a modern look in a soft butterfly shape. The temples are decorated with the new graphics pattern that recalls the colourful flight of butterflies. These are available in shades of lobster red/black, purple/fuchsia, dark green/purple, dark Havana brown/brown, crystal/white, and shiny black (mod. B&B 869).

Contemporary mood - Lightweight form with bold contrasts in volume for these metal optical glasses, with standout temples and lenses that are free at the sides. Their cutting-edge look is achieved through the use of a mix of ultra-light materials and by the bold matt colors: blue/yellow, brown/fluorescent green, ruthenium/turquoise, and matt black/grey (mod. B&B 881).


The BLUE BAY eyewear collection is manufactured and distributed by the Safilo Group.


Safilo Group Press Office
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
pressoffice@safilo.com

The BLUE BAY eyewear collection presents new optical frames and sunglasses for genuine passionate young people with strong personalities. The glasses for next season are characterized by modern, eye-catching shapes, emphasized by new style details and proposed in vibrant colours.

Sixties inspiration – The unisex models in acetate sport endearing Sixties-inspired shapes, reworked with elegant details such as dainty bas-relief decorations that frame the logo on the temples and front. The pop-inspired colours include havana/black, red/white/blue, mud/grey (mod. B&B 845/S); black/white/streaked blue, cyclamen/streaked purple (mod. B&B 846/S).

Timeless appeal – Contemporary and glamorous, this women\'s acetate sunglass features a soft design with small bas-relief decorations visible on the temples and to the side of lenses, for a look with plenty of character. Colour contrasts are forceful with purple/sky blue/green, red/blue, havana/red, black/pink and black (mod. B&B 847/s).

Eighties look – The timeless spirit of the Eighties is revived in these acetate sunglasses with drop-shaped lenses, a double bridge and linear temples. The colour palette presents fresh shades with a sophisticated glossy and matte effects in light lilac, crystal, clear grey, crystal/beige and total black (mod. B&B 853/s).

Modern attitude – This on-trend and lightweight men\'s steel-framed sunglass has a navigator shape with injection-moulded temples that feature the BLUE BAY logo. The colour palette reveals soft shades of matte blue, ruthenium/grey, gold/green, black (mod. B&B 858/s).

Contemporary style – This Fifties-inspired retro shaped model features contemporary details, such as small bas-relief decorations on the temples and front. This is an acetate unisex optical frame in acetate with an original colour palette of solid and matte shades that contrast with shiny, multi-coloured temples (mod. B&B 862).

Ultra-lightweight design – Slim and lightweight, this unisex steel optical frame flaunts bold contrasts between the steel front with its nylon-framed lenses and its shaped acetate temples. The colour combinations are original with black/green, palladium/brown, grey/orange, blue/sky blue (mod. B&B 861).

The BLUE BAY eyewear collection is manufactured and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
e-mail: pressoffice@safilo.com

The new communication campaign for the BLUE BAY eyewear collection reflects the appealing and youthful spirit of the brand. The new images portray modern, dynamic and fashion-conscious young people with extrovert and vibrant personalities.

The teenagers portrayed in the “FOR DREAMERS ONLY” campaign have happy, lively and curious expressions. These are emphasised by the new models of the collection: eyewear with contemporary contours and scintillating colours, in line with the latest trends.

The new campaign, which highlights the spontaneity and creativity of young people, is characterised by the particular treatment of the images. The original graphic patterns, consists of lively colour effects and interesting use of lines and shapes. It recollects elements of the simple yet trendy look of the boys and girls, giving strength to the images and accentuating the smiling faces of the young characters.

The slogan “For dreamers only” underlines the dreamy and vibrant spirit of young people. Their constantly evolving creative drive, conjures up a fantasy world filled with care-free positivity, where they can express themselves in total freedom. A world that transforms into an irresistible art-pop mood, where creativity and personality changes into the simple, modern and lively style of BLUE BAY eyewear.

The BLUE BAY collection of optical frames and sunglasses is manufactured and distributed by the Safilo Group.


Credits:
Photographer - Francesco Van Straten
Executive creative direction - Federico Pepe and Stefania Siani
Assistant creative direction - Davide Fiori and Valentina Amenta
Art director - Simone di Laus
Illustrator - Matteo Nuti


Safilo Group Press Office
Tel.: +39 / 049 / 698 5459
Fax: +39 / 049 / 698 7075
e-mail: pressoffice@safilo.com