The new BLUEBAY collection presents optical frames with a lively appeal. The new shapes win over with their sparkling design and young pop spirited colours.

Playful with a lively appeal, the oval-shaped optical frames feature a personalised logo on the temples (mod. B&B 812). The impacting and irresistible colours include cyclamen/wisteria, white/fluorescent red, red/white/blue, blue/green, black/white/yellow and aubergine/orange.

The steel frames are particularly lightweight and catch the eye with their minimal design livened up by original colours that include blue/white/green, burgundy/ivory/turquoise, burgundy/violet/peach, ruthenium/turquoise/white (mod. B&B 815); red/dark red/blue, grey/black/orange/white, sand/brown/grey, ruthenium/grey/white/black (mod. B&B 816). The BLUE BAY logo appears on a plaque as a detail on the edge of the temples.

Inspired by minimal design, the ultra-lightweight steel optical frames appeal with their butterfly shape and nylon-supported lenses (mod. B&B 817). The thin temples have a shaped line that are personalised by the collection logo that is visible against contemporary shades of matte black, blue, matte brown, satin-finish ruthenium.


The BLUE BAY eyewear collection is manufactured and distributed by Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
e-mail: pressoffice@safilo.com

Colour-crazy images for dreamers only

The new Blue Bay advertising campaign conjures up a world full of colour. With eye-catching shades and iconic new textures, the new images ensure all eyes will be on the windows of the most prestigious opticians.

In the brand\'s new campaign, eyewear is the focus of the images which are positively bursting with colour, not to mention striking patterns. The vibrant backgrounds are decorated with graffiti in sunny shades of orange, red and yellow and also feature the iconic new motifs of the collection. Graphic lines characterize the men\'s proposals an oriental-inspired decoration adorn the women\'s models and colourful stripes animate unisex models.

In the new images, BLUE BAY eyewear is worn by young guys and girls with a clean, contemporary, simple look, just like the collection\'s sunglasses and optical frames.

In addition to the “Blue Bay” logo, the images are also accompanied by the slogan “For dreamers only”, underlining the collection\'s target audience of teenagers with an upbeat, young and vivacious look. For a world of dreamers, BLUE BAY eyewear brings out the nuances of everyday life.

The BLUE BAY collection presents enticing new optical frames for the coming season. Featuring vibrant contours and original iconographic elements, the new eyewear models for teenagers are guaranteed to please with their fresh and irresistible style!

The BLUE BAY collection of optical frames and sunglasses is manufactured and distributed by the Safilo Group.