GET THE FRAMES WITH THE TRIANGLE!

BOSS ORANGE EYEWEAR PRESENTS ITS NEW SUNGLASSES AND OPTICAL FRAMES
FOR SPRING/SUMMER 2013

The new BOSS Orange Eyewear collection enriches the eyewear range with the introduction of a brand new design element, destined to become the new, unmistakable symbol of this season: it’s not just a detail but a real statement, a touch of color that blends into the brand’s young, urban and cool DNA.

The innovative hinge detail on the temples gives the BOSS Orange Eyewear a new personality: a small polymer in the temples turns into an eye-catching triangle-shaped rubber detail. This functional yet fashionable, discreet versus bold decoration delicately contrasts with the frame’s color.

The collection includes six models featuring the new colorful triangle:

Mod. BO 0117/S
These men’s 80s-inspired square-shaped acetate/injection-moulded sunglasses are available in matte shades of black, havana, blue, electric blue and fuchsia.

Mod. BO 0118/S
These women’s cat-eye two-tone acetate sunglasses feature unique color combinations, such as blue/light blue, havana/blue and orange/red, as well as total black.

Mod. BO 0119 and BO 0120
This unisex square-shaped optical frame with an 80s flair and this men’s rectangular-shaped proposal are presented in shades of dark gray/black, blue/light blue, dark havana/brown, purple and pink, as well as in nuances of turquoise/green, cornflower blue/blue, dark havana/brown and matte black.

Mod. BO 0121 and BO 0122
These women’s optical frames with a soft cat-eye silhouette come in tones of dark gray/black, dark havana, turquoise, cyclamen and purple as well as in hues of Havana/blue, cyclamen/pink, blue/light blue and gloss black.


The new BOSS Orange sunglasses and optical frames will be available starting from April 2013.

The BOSS Orange collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

BOSS ORANGE 2013 EYEWEAR COLLECTION

The new BOSS Orange eyewear collection for Spring/Summer 2013 catches the eye with its bold shapes, intense colors and brand new patterns. These sunglasses and optical frames, with their vintage style and contemporary twist, are a true must-have accessory.


Spotted treatment

Mod. BO 0105/S, mod. BO 0106/S and mod. BO 0112
An '80s-inspired large, square shape for these men’s sunglasses and this unisex acetate optical frame with a unique spotted effect on the temples. These models feature an alluring exchange of vibrant hues and shaded nuances, such as turquoise/blue, light green/dark green, light blue/dark blue or dark gray/black, with shaded or transparent dark blue, brown or gray lenses.


Vintage inspirations

Mod. BO 0103/S
A vintage style reinterpreted with new metal details, defines these large, well sculptured unisex acetate sunglasses. The “BOSS Orange” logo stands out on the temples, while the front is characterized by a unique frosted-glass effect, created by adding a matte finish to the shaded acetate. The color palette combines matte tones of blue/sky blue, gray/brown, burgundy/pink, with classic, gloss hues of havana and black, gray/shaded brown and burgundy/red.

Mod. BO 0104/S, Mod. BO 0109 and mod. BO 0111
A large, cat-eye shape inspired by the 1950's defines these women’s acetate sunglasses, with a metallic detail on both sides of the lenses. This model comes in ultra-feminine color combinations, such as sky blue/olive/brown or orange/red/burgundy with shaded brown, dark blue or gray lenses.
A retro flair for these acetate rectangular-shaped optical frames highlighted by trendy two-tone combinations, such as purple/orange, dark havana/black, gray/beige, shaded pink/cyclamen, petrol blue/blue, havana or total black.


Transparencies

Mod. BO 0108/S and mod. BO 0115
With their large, rectangular silhouettes, these women’s acetate sunglasses and this injection-moulded optical frame assert their contemporary, urban personality. Alluring transparencies in soft tones of purple, peach, pink and gray with green, purple or shaded gray lenses highlight the sunglasses’ lightweight feel, while two-tone combinations in shaded nuances of pink/gray, blue/turquoise, pink/brown and gray/sky blue/blue soften the optical frame’s square shape.



The BOSS Orange collection of sunglasses and optical frames is produced and distributed by the Safilo Group.


Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com