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Carrera

www.carreraworld.com

Carrera's extraordinary adventure began way back in 1956 and the passion behind the brand has been rewarded with an uninterrupted string of successes ever since.

With the latest generation technology and up-to-the-minute design, it takes urban style and tinges it with the brand's sporting heritage, blending Carrera's two core components to perfection.

Lifestyle

Vintage models that invariably give a nod to the latest trends, while still taking their inspiration from cult models from the past.

Sport

Products designed and developed in collaboration with our athletes, receptive to innovative technology and big on design and protection.



Hotstyle

CARRERA 6014/S CARRERA 5015/S CARRERA 5013/S CARRERA 5012/S CA 6622 CARRERA 85/S CA 6620 CARRERA 84/S
 

Press Releases


Carrera Spring/Summer 2014 Eyewear Collection
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A Capsule Collection of Rock-Chic Sunglasses
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"Cyclotown by Carrera": a new APP dedicated to city bike enthusiasts
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2013 Eyewear Collection
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2009-2014 Safilo S.p.A. - P.IVA 02952600241

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CA 6622 CARRERA 85/S CA 6620 CARRERA 87/S CA 6609 CARRERA 6011/S
CARRERA - SPRING/SUMMER 2014 EYEWEAR COLLECTION

The new Spring/Summer 2014 Carrera eyewear collection showcases sunglasses and optical frames that reflect the brand’s racing attitude. Carrera has drawn inspiration from its rich heritage in fashion and sports to create an exclusive collection with a strong personality, fine detailing and unique styles, perfectly embodying the brand’s key design principles.

SUNGLASSES COLLECTION

ICONS
With their timeless design, these models are a perfect combination of authenticity and skillful craftsmanship.

CARRERA 84/S – Special Edition
These pilot-shaped unisex acetate sunglasses are a new edition of an iconic model that comes straight from the brand’s archives. The frame owes its worldwide fame to “Downhill Racer”, a 1969 movie starring a young Robert Redford wearing these celebrated sunglasses.
The tri-layer acetate frame comes in color combos that reflect the brand’s passion for the world of sports: black-white-gray, blue-ivory-red and havana.

CARRERA 85/S
This unisex model features an interplay of materials between the Optyl front and the ultra-slim metal temples, as well as fine, sophisticated details that are part of the brand’s stylistic heritage.
With their aviator shape, the double bridge with a metal insert on the upper front profile and the engraved Carrera logo, these sunglasses are a contemporary take on the brand’s original “Captain” sunglasses, a model that made history. They are available in a classic color palette of black-ruthenium, Havana-gold, opal-black and gray-black.

MUSES
An inspired blend of fashion and style, this new model sets fashion trends, rather than follows, with their unique design.

CARRERA 6014/S
Exclusive and unique, these women’s sunglasses unveil a glamorous, young attitude. The bold, softly rounded front in Optyl – which is perfectly combined with flat metal temples – flatters any face shape. A dazzling array of trendy shades is available: brick red-gold, white-palladium, blue-copper gold, black-ruthenium, havana-gold, purple-palladium, pink-gold, air force blue-light gold.

CRAZE
With a young, modern design and edgy, bold colors, the Craze line of sunglasses showcases fashion-forward models with futuristic inspirations that are destined to become the ultimate must-have accessory.

CARRERA 5012/S
This latest Carrera Craze unisex model has an attractive mix of contrasting materials, shapes and colors that are inspired by the brand’s original “Sunjet” collection. The ultra-flat round steel front has a lightweight feel, while the inside of the plastic temples is adorned with the iconic Victory “C” textured logo.
These sunglasses are showcased in a variety of vibrant, high-contrast color-blocked options and are also available with mirrored lenses: black-white, burgundy-aqua, gray-blue, beige-coral, green.

CARRERA 5013/S
A stunning combination of Optyl and metal, these bold, rectangular-shaped unisex sunglasses have contrasting colors on the front and temples. They are embellished with the iconic trapezoid-shaped Victory C logo, the brand’s distinctive signature detail. Bold color combinations and mirrored lenses make an edgy fashion statement, such as crystal-brick red, black-brown, havana-black, gray-burgundy, green-blue-black, and orange-blue.

CARRERA 5015/S
These new women’s sunglasses are designed for fashion addicts who are looking for a trendy, playful style that reflects the latest fashion “craze”. The rectangular Optyl front is perfectly combined with geometric-shaped metal temples and plastic temple tips. An original interplay of bright, vibrant nuances include black-brown, havana-brown, orange-blue, orange-pink, yellow-blue, green, green-purple.


OPTICAL FRAMES COLLECTION

CA6620
This new optical frame for women blends stylish details with the brand’s unmistakable racing spirit, but also conveys sophisticated elegance and femininity.
The front is Optyl and the temple tips feature different shades of the same color and are perfectly matched with ultra-slim metal temples, which are destined to become Carrera’s new signature detail.
This model comes in neutral, essential hues: black-ruthenium, pink-copper, air force blue-ruthenium, havana-light gold.

CA6622
Cutting-edge design and innovation describe this new Optyl men’s optical frame with softly rounded edges and a sleek silhouette, for an ultra-lightweight feel and the utmost comfort. The classic, understated shape is enlivened by a fashionable graduated shading effect and opalescent tones of gray blue, havana, dark brown, gloss black.


The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com


The bold and celebrated spirit of Carrera meets the glamour and fashion style of Jimmy Choo creating a high octane collection of sunglasses for eye-catching effect.

Carrera’s latest best-seller, the Carrera 6000, with its unique shaped temples and timeless silhouette is dressed by Jimmy Choo in five stand-out finishes. Alluring colors and captivating designs are made possible by manufacturing techniques of Optyl, Safilo registered trademark, using a high-performance material which is ultra-lightweight, strong and hypoallergenic. A thin silk sheet inserted inside the frame enhances the premium effect of the new sunglasses, boosted by the finish of the metal logo on the temple.

The Carrera by Jimmy Choo collection embraces Jimmy Choo signatures such as black/gold leopard print, black, dark gold and nude glitter. For the ultimate luxury statement, the leopard print model comes in a limited edition with real gold lenses. The five styles represent the perfect union of Carrera’s expertise in eyewear and living life in the fast lane and Jimmy Choo’s feminine, powerful and glamorous design aesthetic resulting in a collection of cool, rock chic eyewear.

The collection will be available worldwide from Fall 2013.

GLITTER

Glitter and gold for a 24/7 diva: three flashy and eye-catching styles in black, dark gold and nude glitter.

The extraordinary work in Optyl material allows to create silky, shimmering shades.

LEOPARD

Hypnotic and magnetic: black and gold camouflage, for a strong chromatic impact. The animalier touch, a hallmark of Jimmy Choo accessories, finds a new and original interpretation in these bold and alluring sunglasses.

LIMITED EDITION

Go for gold: the gold plated lenses add a ultra-glamorous effect, in contrast to the leopard graphics lining the Optyl frame.

The CARRERA by JIMMY CHOO collection is produced and distributed by the Safilo Group.

Contacts:

Safilo Group Press office

Milan – ph. +39 02 77807607

Padua – ph. +39 049 6985322

Jimmy Choo Press office

Emma Woolley

London – ph. +44 207 368 5025

Email: emma.woolley@jimmychoo.com

“Cyclotown by Carrera”: a new APP dedicated to city bike enthusiasts

Carrera strengthens its bond with the world of cycling after the launch of its innovative Foldable Helmet Premium Edition, which enjoyed great success among fashion and sports enthusiasts alike. The celebrated brand has now developed “Cyclotown by Carrera”: a new APP dedicated to those who prefer the experience of cycling in and around town.  

The new easy-to-use APP gives cyclists easy access to  the coolest places in a number of European cities (starting with Milan, then Berlin, London and Barcelona). These are grouped into categories: “Wheels&Co.” (bike shops and bike repair workshops), “Hangouts” (restaurants, clubs, bars) and “Style” (art and shopping). In order to discover the most beautiful and interesting corners of each town there are also nine cycle routes to choose from, which are dedicated to sport, nature and culture.

“Cyclotown by Carrera” (available for IOS, Android as well as in a downloadable desktop version on cyclotown.com) has been developed in partnership with the historical bicycle shop Rossignoli in Milan and has a section dedicated to the technical information about Carrera’s Foldable Helmet:  a unique accessory with an appealing design that is destined to become every cyclist’s best friend. Ultra-lightweight and practical, it combines utmost comfort and safety without sacrificing style.

“Cycles”: a documentary film on the history of cycling in Italy

The “Cycles” project is a video documentary on the history of cycling in Italy – which dates back to the early 1900s, when the Giro d’Italia race was first organized – and stems from Carrera’s passion for cycling. The Ciclistica in Milano and the Iride Fixed in Modena – who represent the best of Italian craftsmanship and savoir-faire and are connected by their incredible and precious knowledge –  will be sharing their very different stories together with two expert frame builders, Masi and Soldino. We will delve into the world of cycling and “see the world” through the eyes of those who have truly made its history.

The project is available on Youtube and on the website carreraworld.com.

 

With these two exciting new projects, Carrera confirms its genuine passion for sports and its racing attitude, by offering bicycle lovers a new way to enjoy the world of cycling.

 

Safilo Group Press Office
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.carreraworld.com

2013 EYEWEAR COLLECTION

Carrera, the iconic international fashion eyewear brand owned by the Safilo Group, returns to its origins to rediscover a “racing attitude” that is deeply rooted in its DNA. The new collections of sunglasses and optical frames reflect the brand’s stylistic heritage, through strong themes of the past which are revisited with a contemporary flair and embellished with new distinctive detailing, for a unique, timeless style.
A strong, forthright personality for the Carrera “generation”: authentic, dynamic young people who embrace life fully and always challenge their limits.

Four different design philosophies mark the 2013 eyewear models, reflecting the brand’s original identity.

CARRERA/ICONS: Heritage inspirations 

CHAMPION/RUBBER
With their timeless teardrop shape and the stylized “C” on the bridge, the iconic CHAMPION sunglasses have been a must-have model in the brand’s collections for the past several years. They are now presented in a brand new version, with a unique interplay of materials: the front in Optyl, an ultra-lightweight hypoallergenic material, is perfectly combined with the soft-to-the-touch, colourful rubber temples. These sunglasses feature the Carrera logo as a bas-relief detail on the temples and as a laser-engraved decoration on the lenses. The model comes in trendy, fashionable colour combinations: black-red, Havana-yellow, grey-blue and purple-green.

CARRERA 6000/R
Exciting new colours and innovative materials for the sunglasses that have played a starring role in the brand’s latest collections: Carrera 6000. With its unique and unmistakable wavy temples internally covered in rubber, featuring contrasting shades and embellished with a rubber insert near the hinge, this model sets the latest fashion trends. The rectangular-shaped front is in Optyl, an ultra-lightweight hypoallergenic material. The colour palette includes pastel hues of grey-burgundy, green-grey and yellow-petrol blue, accompanied by classic shades of black-red and Havana-black-yellow.

CARRERA/MUSES: True brand spirit

CARRERA 6002
The CARRERA 6002 model flaunts a softly rounded square shape and a skilfully hand-finished acetate front, reinterpreted with iconic detailing, such as the metal bridge on the front, the unique wavy temples and definite nuances of black, mud/blue, khaki, brown and grey/burgundy, perfectly combined with cutting-edge mirrored lenses.

CA6610

This new acetate optical frame is also embellished with Carrera’s iconic wavy temples, featuring an authentic, timeless style that is dedicated to fashion enthusiasts who want to stand out from the crowd. A small metal plaque adorned with the innovative silk-screened “Victory C® logo” and covering the flex hinge, stands out on tones of blue, Havana, black, black-blue and burgundy-ivory.

CARRERA/CRAZE: New contemporary trends

CARRERA 5001
In line with the latest fashion trends, the CARRERA 5001 sunglasses have a young, fashionable feel, a large shape and a vintage yet modern personality, highlighted by bright colours, such as orange, aqua green and pink, and enlivened by the all-over “Victory C® Logo” on the inside of the geometric-shaped temples.

CA5510
This model rediscovers traditions and reinterprets them with an original note, perfectly reflecting a contemporary design. With its trendy colour palette in shades of grey-black, blue-light blue, ivory-brown, Havana-green, pink-red and Havana-black-grey, this new softly rounded bold optical frame is designed for young, dynamic women.

CARRERA/ACTIVE: A dynamic personality

CARRERA 59
A dynamic personality and an easy-to-wear shape for these high-performance sunglasses that are ideal for outdoor activities. The CARRERA 59 metal sunglasses are ultra-lightweight and extremely comfortable thanks to the rubber details on the temples, the flex hinge ensuring a perfect fit and the polarized lenses providing outstanding, crisp and glare-free vision.

CA6209

The CA6209 square-shaped acetate/metal optical frame also flaunts an ultra-lightweight feel. The rubber details on the initial part of the temples and on the temple tips come directly from the heart of the Carrera archives and embellish all the new models.
A minimalist colour palette ranging from nuances of total black to blue, black/red, and striped grey.

The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com