For next season, CARRERA presents optical frames with a distinctive and modern design, based on the Seventies and innovative design details to emphasise the contemporary spirit of the brand.

With an elegant yet simple shape, the optical frames are particularly appealing with their retro and modern style (mod. CA6167). The temples are highly comfortable due to the flex hinge and are also personalised by the logo, underscored by twin-coloured stripes. The decisive colour combinations include black/red/crystal, black/white/blue, white/red, crystal/black/white/red, black/grey/crystal.

Essential and tough, the acetate frames feature a round front and metal temples which attract attention with a vintage yet modern personality (mod. CA6165). A contrasting graphic line emphasises the logo on the temples and is visible against a number of impacting colours, including black/dark ruthenium, black/ice/black/white, green/palladium, smoke/violet, red/ruthenium, Havana/grey/dark ruthenium and striated violet/palladium.

The linear designed optical frames have a rectangular steel design (mod. CA7531). The injected temples present a graphic line that matches the logo to emphasise the decisive and dynamic design of the model. Semi-matte black, black/palladium, matte blue and palladium/black/white are all the strong available colours of this model.

Other men’s optical frames feature modern details that give a stylish look (mod. CA7534). The steel and acetate frames are personalised by the metal plaque-logo positioned on the temples, making these frames a real eye-catcher. The model is emphasised by its rectangular and lightweight shape, it comes complete with nylon-supported lenses and the frames are available in a series of strong colour combinations: bronze/brown/havana, black/red/Havana, black/blue/white, black/crystal/white, ruthenium/black/grey, black/ruthenium.

The CARRERA collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.



Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

CARRERA presents its new sunglasses for next season: the latest proposals, which boast a distinctive style and unmistakable details, are guaranteed to get noticed with their winning design.

“Must-have” shades for the coming months include the SPEEDWAY model, with its injection-moulded drop shape and prismatic-effect colour combinations: purple-crystal-white, brown-crystal-yellow, black-crystal-orange, black-crystal-silver. Personalized with the CARRERA icon on the fronts, the new models also stand out thanks to contrasting graphic lines on both front and temples

Perfect urban appeal for TOPCAR 2, the injection-moulded mask model with a contemporary personality. A soft shape, the CARRERA icon on the front and contrasting graphic lines all define the new model. The colour palette emphasizes the design with striking juxtapositions: red-crystal-black, black-crystal-blue, white-crystal-fuchsia and white-crystal-purple.

Other unisex models continue to evoke the vintage spirit typical of the Carrera brand. PANAMERIKA 1/P and PANAMERIKA 2/P are two models with square or oval metal frames, featuring temples personalised with the logo and a graphic line, set against bold colours of coral, fuchsia, wisteria, gold/white, (PANAMERICA 1/P), or gold/white, havana/gold/white, fuchsia/pink, wisteria (PANAMERICA 2/P).

The irresistible success of the CHAMPION model continues, reinforcing its style icon status. The CHAMPION/C sunglasses, with their highly distinctive oval shape, are produced in Optyl, a trademark for an ultra-light hypo-allergic material. This model also features unusual chromatic effects and is now available in new colours, such as white/crystal, fuchsia/crystal, red/crystal and white/crystal.

The collection also draws attention to new women\'s models: sunglasses hark back to Sixties styles with large, soft designs in acetate, offering rounded shapes (HIPPY 1) or boxier versions (ASTER 2). Available in vintage-inspired shades of honey havana, black-white-brown, plum-lilac, cream, brown-white, red-wisteria (HIPPY 1) or brown-beige, brown-red, blue-orange, havana-honey, grey-white-black and black (HIPPY 2).

The super cool ANDY sunglasses feature an oversize acetate frame with rounded contours and original high temples, all exuding vintage charm. The CARRERA logo appears at the tenon of temples, silhouetted against trendy new colours like navy-blue, white, purple, coral and aubergine.

The collection of optical frames features noteworthy masculine pieces with a modern personality. Such models have a rectangular acetate front and steel temples that display original filigree decorations (mod.CA6161). The colour range reinforces the rigorous mood of the design with black/dark ruthenium black, red with black streaks/palladium-black, orange with horn streaks/black-palladium, streaky blue/black ruthenium

The new optical frames for women exude an eye-catching retro style, exemplified by the butterfly model in acetate. This is available in pastel shades such as pearlescent white, streaked smoke, streaky pearlescent purple, streaky yellow, streaky red and black/white/grey (mod. CA6162)

Other outsized geometrical acetate optical frames (mod. CA 6160 and CA6158) project irresistible flair and flaunt broad bold temples. They are conceived for a woman capable of interpreting new trends assertively and convincingly. The generous volumes bear the CARRERA logo on the temples and are emphasised by their chromatic glamour with colours such as smoky pearl-white, streaked red, marbled pink-pink, streaky purple, pale havana and black (CA 6160), or else black/grey, smoky pearl-white, red-black, havana-black, deep cyclamen/pink and dark blue-light blue (CA 6158).

The CARRERA collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

March 2010 – CARRERA, international iconic fashion eyewear brand, presents its new worldwide marketing campaign: striking images, amid bright reflections and vibrant colours, which will surely attract the attention of the public all over the world.

Devised and created by MRM Worldwide Italia, the Digital Thinking Agency of McCann Worldgroup, the campaign’s message is direct and effective, thanks to a clear and engaging headline: “SHINE ON”, an encouragement to let our inner light show through, to live life to the max and with enthusiasm, wearing CARRERA frames and sunglasses.

Featuring original photography, the campaign portrays young men and women in an urban location lit up by warm light which encompasses everything it meets, underlining the dynamic and timeless spirit of the CARRERA brand. A spirit which took root in 1956, the year the brand was born and since then has successfully grown and developed in the eyewear and sport sectors, while still maintaining its “on the road” soul, decisive and constantly orientated at seeking a winning performance. This is why today CARRERA is the brand of choice for anyone who wants to be authentic and fashionable, without compromising.

The urban location provides the ideal setting for the campaign to unfold. The campaign’s super-trendy hipsters, brimming with the same youthful appeal of the frames and sunglasses they are wearing, are self-assured and exude a powerful vital energy that seems to be part of their very being.

The roll out for the “SHINE ON” campaign is expected in mid March 2010 and will take place through a broad and complete mixture of media both in Europe and the United States.

In particular, besides an important press and outdoor campaign in the most trendy international locations, from Miami to New York, from Barcelona to Paris to Milan, substantial implementation is also planned for digital media channels, with the launch of the new website carreraworld.com and an expressive social media platform which will allow the brand to bond with its public. To round off the project, there are plans for ongoing high-profile special events, public relations and music product placement activities.

The campaign depicts the world of “Fast-Laners”, young men and women who live fast lives and always to the fullest, who prefer an individual style which goes beyond fleeting trends. The new images transmit the spirit of the CARRERA brand, the brand for those who are not afraid to live their life to the max, in the fast lane, constantly revving the passion accelerator.

Roberto Vedovotto, Chief Executive Officer of Safilo Group, stated: “We are enthusiastic about the success that Carrera is experiencing all over the world. It is a strategic brand for Safilo, in which we are investing greatly and which we believe still has great growth potential. Wearing a pair of Carrera glasses means expressing your personality, without compromises, while feeling part of a large community. Being oneself but not being alone. This is why our marketing campaign also has its foot on the accelerator in social network channels.”

CARRERA presents original and stylish creations for the coming season with a collection that has a winning blend of unmistakable style and premium materials. The new eyewear designs are guaranteed to turn heads.

The CARRERA collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

The press release in also available in the Multimedia News Release version
multivu.prnewswire.com/mnr/prne/carrera/40792/


Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Carrera: the new technical sunglasses especially for sport enthusiasts

CARRERA presents a new collection of technical sunglasses especially for sports enthusiasts. Ongoing design research, cutting-edge technological content and the use of state-of-the-art materials are the requisites that have ensured over 50 years of maximum protection, safety and comfort offered by CARRERA products.

C-CITY is the new unisex sunglass model dedicated sports enthusiasts, C-CITY are folding sunglasses which, when folded, fit snugly into a special case that takes up a minimum amount of space.
Mixing urban vibes with a vintage look and sporting spirit, these injection-moulded sunglasses stand apart from others thanks to cutting-edge technical specifications and unique finish details, such as the CARRERA icon at the nosepiece and a contrasting graphic line along the front with the distinctive logo at the tenon of temples.
The model comes in shades of dark grey-green, black-white, chocolate-orange, havana, white turquoise and white-pink.

The “HAWK” sunglasses which feature an extreme aerodynamic design and are ultra-lightweight. This product is a result of continuous research in the field of materials and hence the front bar of this new eyewear is produced in carbon fibre, an extremely lightweight material with high technical characteristics. The result is ultra-lightweight glasses, weighing just 25 grams, perfect for extraordinary performance.
The temples are made of Grilamid, a particularly strong, lightweight material, while the adjustable nosepads and temple tips are made of Megol, a hypoallergenic thermoplastic rubber that gives them a stable, comfortable fit.
The model is supplied with an extra set of interchangeable lenses in different colours to insert in case of different lighting conditions. They are available in high-impacting colours such as white/pearl black, shiny pearl black, matt black, graphite fuchsia. The CARRERA trademark is visible on the lenses and temple tenor.
The model is also available with photochromatic lenses that change colour in relation to the intensity of the light to prevent visual fatigue and to ensure clear and comfortable vision under different weather conditions.

The “FORCE” technical sunglasses have a wraparound design, ideal for cycling and sports activities in general. Produced in Grilamid, a strong elastic material, the model ensures a particularly comfortable fit with its soft nosepads and temple tips coated in Megol.
Characterised by a moderately large fit, this model is customised with the CARRERA logo and is available with polarised lenses for optimum optical quality. The colour range includes the shades of blue, pearl white, shiny pearl white, matt black and graphite fuchsia.

The quality of CARRERA products is guaranteed by the experience of the Safilo Group.