Colour effects are in the forefront for summer 2011 in the new collection of Diesel sunglasses and eyewear frames. Inspired by the Seventies and Eighties, reinterpreted in a novel guise with strong-personality iconic details for a decidedly contemporary attitude.

The new “Young” sunglasses surprise with their impacting colours, mirrored-effect lenses, original fluorescent shades and hot colour contrasts. And also the new optical frames feature lively shapes and appealing colours.

The new vintage “Young” sunglasses feature strong-impacting colour solutions and a bold imposing style. The design is inspired by the Eighties and expressed through the ample injected shapes (DS 0214) and metal aviator silhouettes (DS 0213). The colour range surprises with special effects, such as original mirrored-effect sections on the lenses, degradé effect nuances, original fluorescent shades and impacting colour contrasts… an ultimate showy look!

Inspired by glam-rock, these women’s sunglasses feature a seducing cat’s eye shape that is decorated with a thin metal chain that perforates the lens and envelops a corner of the front. The colours include brown, red, cyclamen/violet, cornflower blue, white and black (DS 0208).

The unisex sunglasses that are produced in acetate and metal stand out for their Seventies style, and knurled temples of different colours with an iridescent effect. The colour range includes shades of black/silver/palladium, green/ruthenium, blue/grey/ruthenium, brown/ruthenium/dark (mod. DS 0221).

The optical frames eyewear collection present new styles with appealing designs and lively look (DV 0177, DV 0181, DV 0178). The models are available in tiny all-coloured shapes, personalised by major design details, such as the unmistakable “D” icon positioned on the faceted earpieces.

Among the many proposals are the men’s models with a rectangular ultra-modern design in acetate. They feature original temples with three-dimensional volumes (DV 0174). Other men’s frames in acetate are inspired by the Fifties, with very interesting contrasting-coloured shapes (DV 0175). The women’s optical frames have a very strong personality with a light steel front and multi-layered acetate temples. The iconic contrasting enamelled logo plaque is positioned on hot colours (DV 0179).

The inimitable style of Diesel eyewear is the result of the cooperation between the Diesel Creative Team and the Safilo Design Department.

The new collection of DIESEL sunglasses and optical frames is produced and distributed by the Safilo Group. They are available from Diesel stores, major department stores and exclusive opticians’ the world over.



SAFILO GROUP
HEADQUARTER PRESS OFFICE
Ph. + 39 049 698 5459
Fax + 36 049 6987075
www.safilo.com

DIESEL SPA
INTERNATIONAL PRESS OFFICE
Ph. + 39 0424 477 – 555
www.diesel.com

Big news regarding the DIESEL eyewear collection! Autumn 2010 sees the launch of the optical frames dedicated to very young. With their appealing design, lively look and bright colours, the DIESEL glasses will be truly irresistible!

DIESEL, a brand that sets the most innovative fashion trends, now presents a contemporary, unconventional and surprising eyewear collection. Made to attract attention, this eyewear comes in more minute shapes and in the freshest colours. Fancy shapes, original colours, utmost comfort thanks to the “flex” hinge: these are the winning features of the new frames! And naturally, “must have” design details are ever present, such as the unmistakable “D” icon on the faceted lines of the earpieces, which never passes unnoticed.

A combination of a free-and-easy mood and a modern spirit, the boy’s acetate frame (DV 0177) has a rectangular shape, personalised on the temples by the logo positioned on cool matching colours. Black with black/white/fluorescent temples, dark Havana with light blue temples, red with grey temples, brown-beige with orange temples, green-blue with grey temples, blue-light blue are all the shades to be seen and tried!

Intriguing with a trendy appeal is the girl’s cat’s-eye frame produced in acetate (DV 0181). It is decorated on the temples with the “Diesel” logo-designer label. The glam inspiration colours include black with black/white/fuchsia pink temples, dark Havana with fuchsia temples, red with beige temples, cyclamen/pink/blue with fuchsia temples, violet/green with pistachio temples, blue/light blue with white temples.

With an “easy-to-wear” inspiration for the unisex acetate glasses (DV 0178), they are rounded and vaguely retro in shape. They are available in contemporary colours such as brown with black/white/fluorescent orange temples, dark Havana with violet temples, dark red with red temples, cyclamen/pink/blue with fuchsia temples, violet/green with pistachio temples and blue/light blue. The Diesel logo stands out on the temples, for immediate recognition.

The inimitable Diesel eyewear is the result of the collaboration between the Diesel Creative Team and the Safilo Design Department.

The Diesel collection of sunglasses and optical frames is produced and distributed by the Safilo Group.


SAFILO GROUP
HEADQUARTER PRESS OFFICE
Ph. + 39 049 698 5459
Fax + 36 049 6987075
www.safilo.com


DIESEL SPA
INTERNATIONAL PRESS OFFICE
Ph. + 39 02 42409 – 555
Fax + 39 02 42409 – 554
www.diesel.com