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DSL 55

This is an innovative Diesel Group brand, designed to attract metropolitan customers who love vintage and products inspired by the 70’s.

55DSL products, with their angel-shaped logo, target young people of both genders up to 25 years old, and are positioned in the fashion segment of the market.



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STEF MATT RICKY DEAN WEIR D

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New collection 55DSL

The new 55DSL sunglasses collection for the coming season expresses a vintage mood interpreted in modern way with surprising colour effects, strong design features and original finishes. The new eyewear proposals attract with their urban appeal, their strong details interpreted with a fashion twist and with a range of …

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The new 55DSL sunglasses collection for the coming season expresses a vintage mood interpreted in modern way with surprising colour effects, strong design features and original finishes. The new eyewear proposals attract with their urban appeal, their strong details interpreted with a fashion twist and with a range of high-impacting shades, amid psychedelic effects and speckled colours to really grab attention.

Timeless, easy and glamorous, this women’s sunglass seduces with its large butterfly shape and Eighties vocation (mod. RICKY DEAN). The sunglasses will certainly not go unnoticed and will stand out due to their irresistible “camouflage” colours that include green/cyclamen and red/green with a multi-layered effect, dark red/white/cyclamen, blue/orange, dark red/white/light blue and black/white.

With a winning mix of a metropolitan and street style, these injected sunglasses feature a rectangular and wrap-around shape with temples that include the metal angel symbol (mod. STEF-MATT). The colour range presents an impacting version in black with multi-coloured marks in perfect graffiti-art style, as well as matte black, petrol and blue single colour tones.

The sunglasses that feature either injected or metal frames stem from a rock-oriented inspiration and a combination of Eighties style and a glamorous spirit (mod. WEIR-D). The mood is decidedly graphic with the temples highlighted by geometric lines and the logo sculpted in an alternation of high reliefs and bas-reliefs in contrasting colours of rosé gold/Havana, palladium/white, glossy black/matte black and ruthenium/brown.

The 55DSL sunglasses collection is manufactured and distributed by the Safilo Group.


Safilo Group Press Office

Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

55DSL International Press Office
Tel.: +39 / 0424/ 479867
Fax.: +39 / 0424/ 479800
E-mail: elena_ranzato@55DSL.com
55DSL.com