1981-2011: Emporio Armani is celebrating 30 years in fashion.

The innovative individual line, always one step ahead of the times celebrates its anniversary with an eyewear collection. For this anniversary capsule, the shapes that have made the brand famous are revisited with a coloured, ironic and pop twist.

The two models that make up the collection, an ultra-flat teardrop shielded model for him and an oversized rounded model for her, are available in stores in a diverse array of colours. Enclosed in a special transparent case, they feature the ‘30th Emporio Armani’ logo on the lenses and the metal signature eagle on the temple.

From October 25th, the glasses can also be personalised and purchased online in a dedicated interactive area at the www.emporioarmani30.com website.
The special site will offer a fun web experience in which visitors can create their own pair of glasses by choosing individual mixes of temples, lenses and logos using the Sunglasses Creator.
Only 1030 models will be available, tracked on the webpage by a relentless countdown to the last pair.

The web users who send in a photo of themselves wearing their own creation will ultimately star in a digital work of art. The 1030 different faces will become exclusive portraits forming an extraordinarily vibrant and colourful mosaic.

More information at:

Giorgio Armani S.p.A.
Press Office
Tel. +39 02723181
www.armani.com

Safilo Group
Press Office
Tel. +39 049 6985459
www.safilo.com

1981 – Emporio Armani was founded. The fashion was always one step ahead of the times….dynamic, proactive and generously individual.

2011 – Emporio Armani celebrates its 30th anniversary with a capsule eyewear collection.

No nostalgia. The message beams at streaming speed towards digital futures. Fashion is play, movement, energy and pleasure.

Two models. Iconic silhouettes are revisited with a touch of irony, producing transparent, lightweight and incisive results. For him, an ultra-flat teardrop shielded model (EA 9838/S) and for her an oversized rounded model (EA 9837/S). The ‘30° EMPORIO ARMANI’ logo is presented on the front of the frame and the metal signature eagle on the temples. The colour options include breathtaking pixel bursts in pink, red, purple or green. Alternatively softer shades of brown, shiny grey and smoke grey are available to round off the selection.

The glasses will be available in monochrome versions from mid-October in Emporio Armani stores, department stores and top opticians.

Also from mid-October, a mini website will be launched offering a web experience where personal Emporio Armani 30° Anniversary versions can be created by choosing individual mixes of temples, lenses and logos from an infinity of possible combinations. 1,030 of these customised models will become available.
Further details to follow in September.


More information at:

Giorgio Armani S.p.A.
Press Office
Tel. +39 02723181
www.armani.com

Safilo Group
Press Office
Tel. +39 049 6985459
www.safilo.com

Metropolitan mood and contemporary spirit for the new EMPORIO ARMANI sunglasses.


EA 9607/S FLOCK
Large, soft touch sunglasses completely coated with a flocked velvet effect.

EA 9791/S
Ultra-flat double bridge that contrasts perfectly with the round lenses giving these sunglasses a strong personality.

EA 9808/S
Urban inspired aviator sunglasses produced in steel and metal and embellished with a rubber-finished top bar.

EA 9804/S
Metropolitan-inspired sunglasses made of brushed slim metal sheet.



More information at:

Giorgio Armani S.p.A.
Press Office
Tel. +39 02723181
www.armani.com

Safilo Group
Press Office
Tel. +39 049 6985459
www.safilo.com