Life is made up of moments that follow each other, constantly bringing something new. It is composed of different sensations and emotions, and our eyewear accompanies you on this fascinating journey, like a trusted accessory from which you never want to be separated. These are not just simple frames through which to observe the world, but instruments through which to enjoy every moment intensely, grasping even the smallest and most subtle of nuances.

This project is inspired by the Giorgio Armani eyewear collections of the Eighties. These are more than just reproductions of original models that rediscover the artisan quality of those collections and evoke the spirit of the traditional production methods used to make eyewear in the past. The initiative is also a strategic one, for which the main production lines, typical of those years, have been started up again. The result is a collection of eyewear that maintains a strong identity linked to how it is manufactured. At the time these were modern pieces, and now in a modern way we have rediscovered our roots. These are objects with a refined design, which accompany us in every moment of our lives. Strong choices require a sure taste, because no one forgets a look, and a pair of glasses.


“Frames of life” for her
Pure oval (GA 789) – A new edition of the classic, round optical frames that are strongly inspired by the ‘20s. Temples are characterised by a light tubular plastic decorative trim and a piston hinge. They are available in shades of black/ruthenium, glossy brown/brown and Havana/matt silver.

“Frames of life” for him
Intellectual chic (GA 828) – A round shape that reflects the elegant taste of the ‘40s. The acetate front features a metal nosepiece fixed with rivets, and the flex temples are decorated with a thin tubular plastic trim. The colours range from shades of light Havana with palladium temples, to black with palladium temples, Havana with brown temples, reddish Havana with dark ruthenium temples and striped grey with palladium temples.



More information at:

Giorgio Armani S.p.A.
Press Office
tel. +39 02-723181
www.armani.com

Safilo Group
Press Office
tel. +39 049 6985459
www.safilo.com

A COLOURFUL AND GRAPHIC COLLECTION FOR 2010

The new Giorgio Armani collection of sunglasses for 2010 are both contemporary and sophisticated with their elegant shapes, innovative decorative elements and interesting colour combinations to attract attention with irresistible charm.

These models highlight sophisticated stylistic themes of seductive appeal as seen in the small metal fork frame for the sunglass models and the rectangular-shaped optical frames, both reminiscent of the Sixties.

The Optyl sunglass and optical frame models with their futurist inspiration have soft shapes enriched with an elegant half-moon ornament made of a two-coloured metal that joins the front and temples in the round sunglass and rectangular optical frames. The sophisticated colour palette emphasises the elegant charm of these models.

GA 798
This captivating women\'s acetate frame features a soft and elegant rectangular shape. The thin metal temples are customized with the metal “GA” logo that is subtly recognisable. The colour palette plays with shades of black-ruthenium, dark havana-pale gold, burgundy-pale gold, violet/pale gold and crystal-palladium.

GA 775/S
These injection-moulded sunglasses reflect a sheer feminine charm and entice with their broad, square shape that is emphasised by the small metal fork that frames the lenses. The metal GA logo is seen on the corner of the temples. This model also features elegant variations in colour, including black-ruthenium with shaded grey lenses, milk-ruthenium with shaded grey lenses, bluette-palladium with shaded blue lenses, green-ruthenium with shaded green lenses, violet-pale gold with shaded grey lenses, havana-pale gold with shaded brown lenses.

GA 795
This women\'s optical frame in Optyl expresses a particular sophisticated style. Optyl is the trademark which identifies an ultra-lightweight hypo-allergenic plastic material with refined colour effects. The soft rectangular shape is decorated with a two-coloured metal half-moon detail inspired by the future and joins the front and temples.
The GIORGIO ARMANI logo is engraved on the temples, subtly visible in shades of glossy black, lilac, violet and pink.

GA 778/S
The 1960\'s era provides inspiration for these women\'s sunglasses. Made of Optyl - the trademark which identifies an ultra-lightweight hypo-allergenic plastic material with refined colour effects - the model captures everyone\'s attention with its broad, oval shape. The metal half-moon is the sophisticated decorative motif that joins the front and temples, whilst the “GIORGIO ARMANI” inscription appears at the corner of the temples. The colour combinations are sophisticated with glossy black with shaded grey lenses, orange-green-red with brown-violet lenses, pale pink-blue-violet with shaded grey lenses, and havana with shaded brown lenses.



GIORGIO ARMANI S.P.A.
PRESS OFFICE
PHONE: +39 02 723181 FAX +39 02 72318450
www.armanipress.com

SAFILO GROUP
PRESS OFFICE
PHONE: +39 049 6985459 FAX +39 049 6987075
www.safilo.com

The new Giorgio Armani collection of sunglasses for 2010 are both contemporary and sophisticated with their elegant shapes, innovative decorative elements and interesting colour combinations to attract attention with irresistible charm.

These models highlight sophisticated stylistic themes of seductive appeal as seen in the small metal fork frame for the sunglass models and the rectangular-shaped optical frames, both reminiscent of the Sixties.

The Optyl sunglass and optical frame models with their futurist inspiration have soft shapes enriched with an elegant half-moon ornament made of a two-coloured metal that joins the front and temples in the round sunglass and rectangular optical frames. The sophisticated colour palette emphasises the elegant charm of these models.


GA 798
This captivating women\'s acetate frame features a soft and elegant rectangular shape. The thin metal temples are customized with the metal “GA” logo that is subtly recognisable. The colour palette plays with shades of black-ruthenium, dark havana-pale gold, burgundy-pale gold, violet/pale gold and crystal-palladium.

GA 775/S
These injection-moulded sunglasses reflect a sheer feminine charm and entice with their broad, square shape that is emphasised by the small metal fork that frames the lenses. The metal GA logo is seen on the corner of the temples. This model also features elegant variations in colour, including black-ruthenium with shaded grey lenses, milk-ruthenium with shaded grey lenses, bluette-palladium with shaded blue lenses, green-ruthenium with shaded green lenses, violet-pale gold with shaded grey lenses, havana-pale gold with shaded brown lenses.

GA 795
This women\'s optical frame in Optyl expresses a particular sophisticated style. Optyl is the trademark which identifies an ultra-lightweight hypo-allergenic plastic material with refined colour effects. The soft rectangular shape is decorated with a two-coloured metal half-moon detail inspired by the future and joins the front and temples. The GIORGIO ARMANI logo is engraved on the temples, subtly visible in shades of glossy black, lilac, violet and pink.

GA 778/S
The 1960\'s era provides inspiration for these women\'s sunglasses. Made of Optyl - the trademark which identifies an ultra-lightweight hypo-allergenic plastic material with refined colour effects - the model captures everyone\'s attention with its broad, oval shape. The metal half-moon is the sophisticated decorative motif that joins the front and temples, whilst the “GIORGIO ARMANI” inscription appears at the corner of the temples. The colour combinations are sophisticated with glossy black with shaded grey lenses, orange-green-red with brown-violet lenses, pale pink-blue-violet with shaded grey lenses, and havana with shaded brown lenses.



GIORGIO ARMANI S.P.A.
PRESS OFFICE
PHONE: +39 02 723181 FAX +39 02 72318450
www.armanipress.com

SAFILO GROUP
PRESS OFFICE
PHONE: +39 049 6985459 FAX +39 049 6987075
www.safilo.com

The new Giorgio Armani eyewear collection is steeped in the very roots of Armani style, with a return to the sober, powerful look that has made this brand famous in the world of eyewear.

“Preferring pure designs does not mean eliminating all form of decoration, but rather simply avoiding artificial, uneasy or impossible forms.” Giorgio Armani

Inspired by traditions carefully preserved over the years in the eyewear archives, this new Giorgio Armani collection is truly unique and is distinguished by its precision shapes and pure designs. The new collection presents a full, articulated range of frames with a refined design that blends the traditional and the modern in a surprising and successful way.

The craftsmanship and precision involved in the manual manufacture make these prestigious pieces stand out from the crowd. The important yet never too showy details have a retro essence that ensures the styles are eternally elegant; simple, sober design transforms these glasses into items bursting with history and symbolism, making them true companions for life.

The first collection presents thirteen men’s models that women will no doubt appreciate too, and one woman’s model, all to be released in late January 2010.

1. A RETURN TO TRADITION
Light, ductile and hardwearing, the new Light Plastic gives a series of cultivated models a strong style and personality. Boasting notable hand-made crafting, these frames feature hinges attached by riveted pins, a process typical of the 1940s, and square rivets on fronts and temples. The wheel buffing or ‘polishing’ accentuates the shine of the sophisticated colours.

GA 786
A Pantos shape, with its characteristic elongated front and typical key-shaped bridge, which bestows a bold personality and style on this slim acetate model.
The colour range includes truly special options such as horn-green, horn-honey and Havana.


2. A RETURN TO THE ROOTS OF ARMANI STYLE
Inspired by both the look of the 1990s and also taking on board the sensitivity of today, the metal and steel materials highlight the more rounded form of the model with a particular focus on the slim sides that are decorated with a plastic tubular trim and piston hinges.

GA 790
A small aviator with a double bridge, presented in an unprecedented ophthalmic version, complete with characteristic metal sides. It is available in soft colours of palladium, light gold and polished bronze.

GA 788
A generous square-shaped frame with a soft outline created for those searching for their own personal, distinctive style. The light steel front features a plastic trim on the top rim, typical of men’s 1950s models.
The colour range includes refined shades of palladium with a black front, light gold with a dark Havana front and light gold with a horn-ruthenium front.

GA 792
A men’s iconic 1960’s model that features a classic shape with a round metal outline that provides focal depth. Temples are marked by a light tubular plastic decorative trim and piston hinge.
The colours are sober palladium shades of matte black and brown, on which the GIORGIO ARMANI logo is discreetly visible.


3. REVIEW IN A MODERN WAY
Strong design and decisive shapes reflect a 1950s/1960s unisex trend. The hand polishing provides body and thickness and accentuates the current taste for acetate in this, the Plastic Bold series, giving this material an almost velvety feel. The rectangular rivets mark the front and sides, which are personalised on the inside by the Giorgio Armani logo.

GA 783
A 1950s shape with a strong decisive nature thanks to the use of thick plastics that take us back to materials of the past.
The iconic detail is a modern return to 5-jointed hinges that are fixed using riveted pins. Externally, front and sides are marked by vertical rectangular rivets and the cores within the sides are customised with the Giorgio Armani logo.
The colour range is both classic and original, and includes dark Havana, light amber, honey, black, blue and dark orange.

GA 794 – FEMALE MODEL
A 1950s-inspired butterfly design produced in acetate. The side profiles are softened by an elegantly rounded line. Riveted hinges are decorated with a floral design on both the front and sides.
The model is available in sophisticated shades of violet-crystal, Havana-crystal, pink-crystal and black.

View the new optical collection on Armani.com starting from February 1st.


GIORGIO ARMANI S.P.A.
PRESS OFFICE
TEL. +39 02 723181 FAX. +39 02 72318450
WWW.ARMANIPRESS.IT

SAFILO GROUP
PRESS OFFICE
TEL. +39 049 6985459 FAX. +39 049 6987075
WWW.SAFILO.COM