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Gucci

This is one of the most famous brands in the world, and surely one of the most renowned in the eyewear market.
Its collections offer a range of models aimed at combining style and sophisticated needs, all characterised by Gucci’s style and unmistakable iconic elements.
These products are aimed at both male and female consumers, aged between 20 and 50, and are positioned in the premium and luxury market segment.



Hotstyle

GG 1045N GG 1068 GG 1047N/S GG 3705/S GG 2245/S GG 3673 GG 3677 GG 4252/S GG 1069/S GG 3674/S GG 4262/S GG 3672/S GG 4253/S

Press Releases


Gucci Techno Color Capsule Collection
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Gucci presents the new Men Sporty-Chic Sunglasses and Optical Frames
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Gucci Spring/Summer 2014 Fashion Show Sunglasses
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Gucci Spring/Summer 2014 Eyewear Collection
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GG 1068_gvj - GG 3673_4ua GG 2245/S_GG 4252/S_ddb35 GG 1047/N/S - col. CBU RA mat black - col. 4ZX SP brown GG 1047/N/S_4ZXSP GG 3705/S - col. 9W2 62DH GG 3705/S - col. 9V4 620F-col. 9W2 62DH
TECHNO COLOR CAPSULE COLLECTION

Gucci presents its new spring/summer 2014 sunglasses for women and men: evoking glamorous timeless allure, the models are a blend of sensuality and technology, boasting an ultra-lightweight construction: a technology patented in the Eighties by Safilo Group and reinterpreted today in a new, lighter-than-ever version. The new sunglasses are the utmost expression of the brand’s fashion authority and expertise: the lenses fully stand out with their beautiful shades, while the slim steel frame subtly underlines the shape. The new eyewear capsule collection includes four sophisticated shapes that evoke Gucci’s distinctive style, enhanced by exotic colours and graphic lines.


Mod. GG4252/S and GG4253/S

These ultra-lightweight sunglasses for women are softly rounded, with an extremely fine steel structure – a minimal design with a glam twist. The colours of the lenses highlight the eyes behind them for a seductive look, and all the lenses feature a distinctive mirrored blue reflective effect. Colour combinations are: yellow lenses with a dark ruthenium frame, lilac lenses with a red gold frame, green lenses with a ruthenium frame, orange lenses with a dark ruthenium frame, pink lenses with a palladium metal frame, brown lenses with a gold frame, and smoke lenses with a dark ruthenium frame. The Gucci logo is printed on the lenses and subtly engraved on the ultra-slim temples.

Mod. GG2245/S
The classic pilot-shaped unisex sunglasses also feature an extremely lightweight and slim steel structure combining a masculine allure with a modern bright colour palette. As with the sunglasses for women, all the lenses feature a distinctive mirrored blue reflective effect. Colour combinations are: yellow lenses with a dark ruthenium frame, lilac lenses with a red gold frame, green lenses with a ruthenium frame, orange lenses with a dark ruthenium frame, brown lenses with a gold frame, and smoke lenses with a dark ruthenium frame.The Gucci logo is printed on the lenses and subtly engraved on the ultra-slim temples.

Mod. GG4262/S
This rectangular-shaped mask features bright lenses which enhance the cutting-edge design of this women’s style: lilac with blue flash on red gold frames, yellow with blue flash on dark ruthenium frame, green with blue flash on ruthenium frame, pink with blue flash on palladium frame, brown flash on gold frames and black flash on dark ru-thenium frame. The bridge is embellished with a natural bamboo detail, a Gucci iconic element which reflect the House’s philosophy of fusing tradition and innovation. The Gucci logo is printed on the lenses and subtly engraved on the ultra-slim temples.


As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax.

GUCCI PRESENTS THE NEW MEN SPORTY- CHIC SUNGLASSES AND OPTICAL FRAMES

For Spring/Summer 2014 Gucci presents a new men’s sunglasses and optical frame collection, an innovative high-tech interpretation of an urban attitude with a sporty-chic style dedicated to the contemporary man.

These new sunglasses and optical frames are a blend of classic allure, with their easy-to-wear square-shaped silhouette, and contemporary touch, thanks to the use of new materials, such as carbon fiber temples which are ultra-light and highly performing, ensuring the utmost in comfort.

The impeccable quality of these styles is completed by the rubber tips on the end of the temples, allowing for a comfortable fit, and by the polarized lenses, which guarantee an excellent quality of vision and perfect colour perception.

The Gucci logo on the lenses and on the temples, the web green-red-green stripe and the Diamante pattern on the inside of the temples are the iconic details underlining the distinctive DNA of these frames.

The sunglasses are available in brown with bronze lenses, matt black with grey lenses, military green with brown shaded lenses, blue with grey lenses.

The optical model is available in black, Havana, matt black and green.


These sunglasses and optical frames will be available at Gucci boutiques and selected high-end opticians worldwide from January 2014.

As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60% of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax.

MEN’S SPRING/SUMMER 2014 FASHION SHOW SUNGLASSES

For Spring/Summer 2014, Gucci presents new men’s sunglasses featuring techno accents and modern workings, for a sophisticated spirit perfectly complementing the Spring/Summer 2014 runway collection.
The graphic round sunglasses combine an exciting mix of a semi matt finished acetate frame with metal details and rimless metallic mirror lenses.

The temples are enhanced by the combination of carbon fiber, an ultra-light and highly performing material, and rubber end-tips giving a soft touch and feel. The impeccable quality of this style is completed by the adjustable nose pads personalized with the GG interlocking logo, ensuring the utmost comfort.

The iconic motifs of these sunglasses are represented by the Gucci logo on the lenses and on the metal plaque on the temple, the Gucci web stripe, the metal detail on the hinge and the Diamante pattern on the inside of the temples.

To complement the fashion show colours these sunglasses are available in transparent semi-matte grey with light grey mirror shaded lenses, matte black with black mirror lenses, beige with bronze mirror lenses and matte petroleum with azure/green mirror lenses.
These sunglasses will be available at Gucci boutiques and selected high-end opticians worldwide beginning January 2014 (style GG 1069/s).


WOMEN’S SPRING/SUMMER 2014 FASHION SHOW SUNGLASSES

For Spring/Summer 2014, Gucci eyewear celebrates the strong and eclectic allure of a seductive and sensual woman. Designed with a blend of geometric lines and smooth curves, and echoing Gucci’s elegance and exquisite details, these maxi oversize sunglasses perfectly complement the loose lines and fluid graphic shapes of the Spring/Summer 2014 runway collection.

The frame in Optyl, a registered trademark for the ultra-lightweight plastic material allows for dramatic contrasts between shaded lenses and the black high relief graphic line framing the front and the small pink gold metal studs.
Tone on tone lenses and new transparent temples, with shaded metal cores, complete these strong yet feminine sunglasses.

To reflect the key fashion show colours, these sunglasses are available in crystal (black bar with a black to ruthenium metal core and grey shaded lenses); orange (black bar with a black to orange metal core and light peach shaded lenses); purple (black bar with a black to purple metal core and purple shaded lenses); and blue (black bar with a black to blue metal core and azure shaded lenses).

The Gucci logo is engraved on the lenses and is subtly visible in metal gold lettering on the temples.
These sunglasses will be available at Gucci boutiques and selected high-end opticians worldwide beginning April 2014 (style GG 3705/S).


As part of a worldwide eco-friendly program designed to progressively reduce the company's impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60%of CO2 emissions.
Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax.

GUCCI SPRING/SUMMER 2014 EYEWEAR COLLECTION

WOMEN
Gucci presents its Spring Summer 2014 eyewear collection, introducing new sunglasses and optical frames dedicated to an elegant and feminine woman. The styles are embellished with pastel nuances and fine textures. Delicate silhouettes reflect the tradition of excellence, the savoir-faire and the flawless craftsmanship which have always defined the House.

Mod. GG3672/S and GG3673
These cat-eye shaped sunglasses and optical frames feature the natural Bamboo detail, one of Gucci’s most distinctive motifs, historically used by its Florentine artisans since 1947, and now interpreted as the signature mark of the eyewear collection. These styles blend tradition, represented by the bamboo insert which decorates the temples, and innovation in design, with the frame in bio-based acetate, a special material that contains a higher than usual proportion of natural components, following the House’s environmental commitment. The sunglasses are adorned with the engraved Gucci logo on the inside of the temples and are available in natural colours: black with shaded grey lenses; brown/Havana with brown shaded polarized lenses; black/Havana with grey shaded polarized lenses; beige/brown Havana with brown shaded lenses. The optical frame is available in black/Havana, brown/Havana, black and powder/brown Havana.

Mod. GG3674/s and GG3677
These elegant soft cat-eye silhouette sunglasses and optical frames are made from laminated embossed handmade acetate, a manufacturing technique which adds a brilliant touch of light to the model. The sunglasses are available in alluring pastel colors of brown with gold metal temples and shaded grey turquoise lenses; violet with light gold metal temples and grey shaded lenses and exclusive sophisticated nuances of black with gold metal temples and gray shaded lenses; havana with light gold metal temples and brown/grey shaded lenses; blue with ruthenium metal temples and brown lenses. The optical frame comes in aqua with palladium temples and violet with ruthenium metal temples, black with gold metal temples and havana with light gold metal temples.


MEN
For Spring Summer 2014 the Gucci eyewear collection for men features a classic yet contemporary look: the new optical frames are inspired by a combination of minimal delicate details with an elegant spirit.

Mod. GG1068
These optical frames feature a soft rectangle shape, capturing a classic feel and timeless sophistication. This model has a comfortable feel conveyed by the Optyl, a registered trademark which identifies an ultra-lightweight material with extraordinary chromatic finishes. The Gucci logo is engraved on the metal core of the temples, discretely visible through the transparent shades of the frame. The palette explores a range of understated tones such as shiny black, havana, blue, transparent brown and transparent green.

As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper, while the unique foldable cases minimize stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60%of CO2 emissions. Following the House’s environmental commitment, Gucci eyewear collections include sunglasses and optical frames in bio-based acetate, a special material that contains a higher than usual proportion of natural components, as well as sunglasses made in Liquid Wood, a bio-based and eco-friendly material that represents an alternative to the plastic generally used in the production of eyewear. Liquid Wood is made from bio-based materials: wood fibre from sustainably managed forests, lignin from paper manufacturing processes and natural wax.