The new collection of HUGO optical frames presents models with a contemporary and unconventional design. The new styles have a strong avant-garde inspiration in the use of hi-tech materials, the new technological features, and the minimal shapes: the new collection is a perfect combination between the post-modern style and the innovative attitude that characterizes the brand’s DNA.

Hi-tech materials – The eyewear collection focuses on latest-generation materials, such as titanium and beta titanium; non-allergenic and ultra-light, these materials convey lightness and functionality to the new optical frames.

New technological features – Aesthetics and functionality blend in the innovative technological and stylistic features of these new optical frames: the innovative “double meniscus” hinge, new distinctive motif of the collection, confers utmost linearity to the design of the models.
The new hinge conceals the temple closing-mechanism, becoming a precious element and providing utmost flexibility without affecting the purity of the lines.

Minimal shapes – Clean shapes combine with refined colour shades.
Slim, ultra-flat lines available in four shapes: from rectangular shape (HUGO 0085) or square shape (HUGO 0086), right up to the version with nylon-supported lenses (HUGO 0087) and the round shape of a large and strongly appealing model (HUGO 0088).
Satin-finish and matt colours underscore the modernity of the new models: red, brown, black, palladium (HUGO 0085); brown, petroleum, black, palladium (HUGO 0086); olive, green, black, palladium (HUGO 0087); ruthenium, blue, brown, black (HUGO 0088).


The HUGO eyewear collection is made and distributed by the Safilo Group.


Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com