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Max Mara

Max Mara expresses womanliness and true timeless elegance: it is characterised by high quality materials, modern design, and a tailored style.

In the Max Mara products we find modernity and tradition mixed together, as well as elegance and simplicity. The first Max Mara optical frames collection was launched in 1998, with the aim of transmitting that image of elegance and sophistication that is inspired by the other lines and accessories branded Max Mara.

Max Mara is a brand that targets the modern woman, aged between 30 and 50, who is financially independent, searching for elegant and sophisticated eyewear, characterised by classical details that are not showy. The products are sold all over the world, particularly in the European and Far East markets.



Hotstyle

MM EDGY I MM HINGE MM 1199 MM RUNWAY MM 1202 MM TAILORED I

Press Releases


MAX MARA presents its Spring/Summer 2014 eyewear Capsule Collection showcasing the new "Tailored" Glasses
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MAX MARA Spring/Summer 2014 Fashion Show Sunglasses
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Max Mara Spring/Summer 2014 Eyewear Collection
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MM ANNY I MM 1199 - 8WP MM RUNWAY - 8WJ MM TAILORED I - DDB
The new Spring/Summer 2014 Max Mara eyewear collection celebrates the brand’s sartorial excellence and poise with sunglasses and optical frames that are a blend of skillful craftsmanship and handmade manufacturing techniques.

The new eyewear models feature a sophisticated butterfly silhouette that conveys femininity and elegance, emphasized by precious, contemporary materials. The temples are externally covered in backstitched leather, a signature detail that is present on Max Mara’s legendary coats and highlights the House’s impeccable quality. The inside of the temples features a comfortable soft-to-the-touch rubber material.

The new capsule collection contains the color palette of Max Mara’s accessory collection. The sunglasses come in shades of brown with burgundy leather and rubber temples, black with khaki leather and rubber temples, camel-horn with honey leather and rubber temples and cyan blue with tobacco leather and rubber temples, perfectly combined with shaded smoky grey or brown lenses.
The optical frames are available in black with khaki leather and rubber temples, honey with tobacco leather and rubber temples, transparent blue with tobacco leather and rubber temples and red havana with brown leather and rubber temples.

The new sunglasses (MM TAILORED I and MM TAILORED II) and optical frames (MM 1198, MM 1199 and MM 1200) will be available starting in January 2014.

The Max Mara collection of sunglasses and optical frames is produced and distributed by the Safilo Group.


Safilo Group HQ Communications Department
Milan – Ph. +39 02 77807604
Padua – Ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Max Mara Communications Office
Piazza del Liberty, 4
20121 Milan
Ph. + 39. 02.7779202
e-mail: panigoni.s@maxmara.it






Exclusive and unique, the new Max Mara sunglasses that hit the catwalk at the Spring/Summer 2014 fashion show are a blend of neo-minimalist elegance and urban spirit inspired by the Big Apple, the art and fashion capital of the world.

These oversized, softly rounded steel sunglasses with thin, smooth faces celebrate the sophisticated, understated elegance of the Max Mara woman. The new model features an ultra-lightweight feel, with slim metal temples and a trendy “tipping” effect on the edges, similar to the smooth lines of the brand’s new accessory collection.

The varnished metal frame is embellished with tone-on-tone color combinations inspired by the refined hues of the House’s ready-to-wear collection – such as nude with light gold and powder lenses, copper with gold and brown lenses, smoky grey with ruthenium and shaded grey lenses – or enlivened by intense, bright nuances – such as cornflower blue with light gold and shaded grey lenses or red with light gold and brown lenses.

The new Max Mara sunglasses (style name: MM RUNWAY) will be available at Max Mara boutiques and high-end opticians worldwide starting in January 2014.

The Max Mara collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – Ph. +39 02 77807604
Padua – Ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Max Mara Communications Office
Piazza del Liberty, 4
20121 Milan
Ph. + 39. 02.7779202
e-mail: panigoni.s@maxmara.it



SPRING/SUMMER 2014 MAX MARA EYEWEAR COLLECTION

Max Mara showcases its new Spring/Summer 2014 eyewear collection. These exclusive sunglasses and optical frames convey a new creative message of ultramodern design which reflects the brand’s distinctive stylistic identity and is perfectly combined with skilfully crafted iconic elements characterizing the House’s timeless creations.

The new models for the next season ooze femininity and elegance and are designed for the sophisticated and self-confident contemporary woman who expresses herself and her dynamic personality with style.


Mod. MM HINGE
Exclusive and unique, these acetate sunglasses look to the past with their ‘70s-inspired oversize round frames that are embellished with a metal hinge recalling the iconic detail adorning Max Mara’s legendary Ginevra Bag. This frame is offered in a sophisticated colour palette: purple with shaded brown lenses, green with shaded grey lenses, Havana with shaded brown lenses and black with shaded grey lenses.

Mod. MM EDGY I
An alluring cat-eye silhouette lends a retro, ultra-feminine flair to these acetate/metal sunglasses while a fine metal detail framing the lenses adds a bright, lively touch. The model features a lightweight feel, emphasized by a unique colour palette: transparent red with dark ruthenium temples and brown/red lenses, blue with light gold temples and brown/grey lenses, brown with gold temples and shaded brown lenses, transparent green with gold temples and brown/grey lenses, Havana with gold temples and brown lenses, black with gold temples, brown/grey lenses.

Mod. MM 1202
Featuring a unique interplay of materials, this acetate optical frame flaunts ultra-slim metal temples and a sophisticated vintage personality which is highlighted by a soft butterfly shape. A discreet metal detail on both sides of the front adds a dazzling, glamorous note to this model’s understated elegance. This frame is available in refined tones of black with light gold temples, red with ruthenium temples, red Havana with gold temples and blue with light gold temples.


The Max Mara collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Max Mara Communications Office
Piazza del Liberty, 4
20121 Milan
Ph. + 39. 02.7779202
e-mail: panigoni.s@maxmara.it