For the coming season OXYDO presents eyewear frames distinguished by design research and workmanship quality. The new collection interprets renewed aesthetics for men, between contemporary mood and design refinement. These new eyewear proposals reveal a distinctive personality, made up of clean lines, discreet touches and refined colours.

The men’s modern optical frames have a geometric and ample acetate shape (mod. X 427). They feature an unmistakable design detail that is a logo photo-engraved and lacquered on the initial part of the temples. It is discreetly visible on refined colour combinations, such as black/blue, violet/white, green/red/orange, red/black, black/white and blue/grey.

With an elegant appeal and strong profiles, the men’s acetate optical frames are personalised by a discreet logo on the temples and are available in colours such as black, dark Havana and Havana, which underline the contemporary design of the model (mod. X 433).

With their minimal shape and contemporary appeal, other optical frames are produced in an ultra lightweight steel and metal (mod. X 420) or completely in metal (mod. X 436). The temples feature geometric lines that are personalised by the logo, visible against the dark colours of matte black, gunmetal, palladium/gunmetal, bronze/dark ruthenium (X 420); black/green, blue/palladium, matte black, palladium/black (X 436).


The OXYDO collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

A strong personality and a contemporary mood define the new OXYDO collection of sunglasses and optical frames. The new eyewear proposals are destined to make a great impact with their irresistible appeal and thoroughly on-trend design.

Urban attitude and bags of personality: these men\'s sunglasses in acetate sport striking rectangular design with important profiles (mod. CONCEPT 1). The exaggerated volumes are emphasized by rich, saturated colours like opaque black, glossy black, dark olive and havana. On the temples, the symbol of the collection is underlined by a graphic line in metal, an original distinguishing feature.

Contemporary design for these men\'s drop shaped sunglasses (mod. CONCEPT 2). The front in lightweight steel is personalized by a double bridge while the flat injection-moulded temples feature a metal element at the tenons. The “X” logo stands out against bold colourways on profiles: ruthenium with olive/amber, black-dark ruthenium, black-gold, opaque black/glossy black.

A resolute character and modern lines: these women\'s sunglasses in acetate set out to seduce with large, soft volumes (mod. 80’S STORY 2). The boxy oversize shape comes in trendy colours like streaked olive, streaked brown, pearlescent bordeaux, black, dark havana and cream purple. Enclosed in a metal circle, the “X” icon, also in metal, is an unmistakable distinguishing feature on temples.

Another feminine model simultaneously evokes both retro and contemporary styles: the square shape in acetate is personalised by the small photoengraved pins beside the lenses and by the logo on a thin plaque at the beginning of the temples (mod. JUDE). Sophisticated colour options: red/black, streaky red/black, transparent turquoise, or dappled havana and black.

Modern lines and a perfect mix of materials: the unisex optical frame with steel front and acetate temples sports a rectangular shape (mod. X 407). The temples, equipped with comfortable flex hinges, are personalized with the “X” logo in metal, silhouetted against original multicoloured effects.

Glam appeal for this women\'s optical frame in acetate, rectangular in shape with sculpted temples featuring horizontal lines in contrasting colours (mod. X 405). The colour palette echoes the contemporary inspiration, playing with faceted shades of black-grey, black-grey-yellow, black-green-orange.



The OXYDO collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

A contemporary look for the latest images

OXYDO, the eyewear collection manufactured by the Safilo Group unveils its new advertising campaign featuring eye-catching situational photos with a rare ability to grab attention.

The real stars of this campaign are the glasses, which are the most salient features in the new images, thanks to the use of pack-shots which emphasize the contemporary style of the new models.

Created by MRM Worldwide Italia, the Digital Thinking Agency of international group IPG, the new campaign revolves around images targeted at young adults who don\'t want to be anonymous faces in the crowd, but who prefer to stand out with a style that\'s individual, original and always on-trend.

These concepts are fully reflected in the new images which portray a young man and woman in various everyday situations, in a modern, vibrant, trendy indoor setting. The new campaign focuses on a new male model, to whom the new OXYDO collection is dedicated. This man of enthralling poise and presence is shown wearing glasses from the new collection, the perfect finishing touch for a poised, contemporary, stylish look.

The “OXYDO” logo is clearly visible in the shots with its clean, essential graphics, in line with the brand\'s contemporary style.

This season sees the OXYDO collection propose optical frames and sunglasses with a bold personality. Essential accessories for the coming months, the new eyewear has a distinctive and modern style, perfect for trend-setters who demand to be noticed.

The OXYDO collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

The OXYDO eyewear collection unveils new optical frames designed especially for children offering irresistible colours and superb attention to detail. The new proposals are sure to be a popular amongst kids!

Dedicated to children aged 8 to 12 years, these new models are extremely comfortable, thanks to flexible temples that guarantee a perfect fit, even in the most “extreme” conditions posed by play and sport. The models dedicated to the little girls include model X 380, which is a rectangular frame produced in a multi-layered acetate. It features dainty milled hearts which frame the OXYDO logo on temples and comes in pastel shades such as light blue-white, red-white, pink-lilac and purple …so sweet!

A little heart is complete with a sparkling rhinestone and adorns model X 379 with its rectangular front produced in a sheet metal and acetate temples. Model X 378 on the other hand is entirely made from multi-layered acetate. The colour palette opts for “candy” colour combinations, such as purple-cyclamen-white, blue-white, pink-white-cyclamen, wisteria-purple-lilac, red-white, black-white, lilac-white, blue-white as well as many others.

Unisex models include X 381 which features a metal oval front and temples produced in a multi-layered acetate. X 383 has a rectangular design in acetate and is decorated with a sculpted star on the temples, illuminated by a tiny diamante stud placed alongside the OXYDO logo. The colour palette proposes cheery combinations of turquoise-light blue-white, cyclamen-pink-white, purple-light blue-white, red-lilac-white, pink-white, red-crystal and others besides.