The new OXYDO collection, the iconic brand owned by the Safilo Group, focuses on a modern, minimalist design and is dedicated to young people who want to stand out from the crowd and assert their personality, rather than following fashion trends. Oxydo reinvents itself and presents its new logo: a clean and essential tribal-inspired ideogram that plays with symbols to convey the brand’s fresh, spontaneous attitude. 
The new collections of sunglasses and optical frames are a perfect blend of utmost functionality and a sophisticated design. The constant attention to details guarantees a truly authentic and contemporary style.

OX 1047/S
These women’s acetate sunglasses are inspired by the Seventies with a contemporary note. They are adorned with the brand’s iconic detailing, such as the hook hinge (“Registered Community Design”) which is now available in a new cylindrical version. Thanks to their interchangeable lens system, these unique sunglasses turn into a fashionable optical frame. A fine colour palette makes this model truly unique: pearled tobacco, pearled red, pearled blue, black and dark Havana.

OX 1054/S
A contemporary design and clean, simple lines gives an aura of casual yet sophisticated elegance to these men’s rectangular-shaped acetate sunglasses that, thanks to their interchangeable lens system, turn into a fashionable optical frame. The hook hinge (“Registered Community Design”) and the photoengraved logo on the temples represent the brand’s distinctive style. This model comes in eye-catching two-tone colour combinations: dark green/light green/ruthenium, mauve/red, black/palladium and dark Havana/dark ruthenium with polarized lenses ensuring perfect vision.

OX 1060 AXB
This new unisex optical frame is a perfect combination of a lightweight feel and a unique design: a profile in contrasting hues adorns the slim temples, giving the model an ultramodern twist. The innovative cylindrical hinge, instead, adds a slender touch and denotes a forthright personality. This optical frame comes in hues of Havana-black, black-light grey, striped blue and striped mauve.

The OXYDO collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

OXYDO – 2012/2013 EYEWEAR COLLECTION

The new OXYDO eyewear collection presents its new sunglasses and optical frames that are the perfect blend of functionality and aesthetics.
A combination of technology and design gives a unique style to the new eyewear models: they are the perfect result of careful research into the latest design trends and keen attention to detail.

Stylistic details - A retro style with a modern twist: these women’s acetate sunglasses seduce with their cat-eye shape characterized by the hook hinge (“Registered Community Design”), a signature detail of the collection that lends a linear, essential feel to this model. A refined colour palette: pearled tobacco, pearled green, black/white with polka dots, black/red with polka dots, black, striped blue (mod. OX 1044/S).

Quality & design - A contemporary style for these men’s large, rectangular-shaped wrap-around acetate sunglasses. The hook hinge (“Registered Community Design”), an iconic signature detail of the collection, decorates the thick temples. The colour palette features understated tones of black, dark Havana and matte black with glare-free polarized lenses ensuring clear, perfect vision (mod. OX 1040/S).

A distinctive personality - Classic yet modern, these sunglasses catch the eye with their teardrop shape; they are the perfect combination of steel and metal. The temples feature the hook hinge (“Registered Community Design”), a signature detail of the collection. The colour palette includes rigorous shades of gunmetal grey/black, dark ruthenium/dark Havana and dark ruthenium/black with polarized lenses ensuring perfect vision (mod. OX 1043/S).

Refined minimalism - Utmost elegance and a lightweight feel: these women’s acetate sunglasses enthral with their smooth, rounded shape, for a 60s allure yet revisited with refined modern stylistic details, such as the wavy temples. Blue, pearled light brown, eggplant and black are the sophisticated nuances of the colour palette (mod. OX 1036/S).

Up-to-datestyle - A combination of retro inspirations and modern appeal, this unisex acetate optical frame reflects a refined 50s style, highlighted by vintage-inspired colours: dark Havana, striped green, striped brown and black. The temples are adorned with the hook hinge (“Registered Community Design”), a signature detail of the collection (mod. OX 506).

New classic spirit - The large, linear shape of this women’s acetate optical frame is highlighted by thin metal rivets adorning its profiles, while the colour palette includes sophisticated colour combinations featuring contrasting shades on the front and striped temples in tones of grey/black/silver, cream/brown, brown and black with zebra temples (mod. OX 500).

Geometric mood - Contemporary geometric shapes and ultra-light volumes for this men’s square-shaped metal optical frame. It features refined stylistic details: metal rivets on both sides of the lenses and acetate temple tips with striped effects or the unique “rail” texture that lend a playful touch to this model (mod. OX 508).

An innovative attitude - This men’s metal optical frame has a lightweight feel and a large, square silhouette featuring innovative stylistic details, such as the pins joining the temples and the open-work in the centre of the profiles. A refined colour palette: matte shades of dark ruthenium, black and blue (mod. OX 501).


The OXYDO collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communications Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com