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Polaroid - Since 1937

www.polaroideyewear.com

Polaroid Eyewear is a world leader in polarized lens technology and one of the world's best known and most trusted eyewear brands. With its unique history of innovation, the Polaroid brand remains at the forefront of technological and design excellence. Offering a superb range of eyewear collections, Polaroid stands for perfect vision, full protection and wearable design at a great price/performance ratio.

The Polaroid Core, Trend, Premium and RX Sunglass Collections unite function with fashion. Every pair of sunglasses in these collections features premium Polaroid UltraSight™ polarized lenses to ensure perfect vision and protection at its best. These collections showcase the Polaroid brand’s ability to anticipate upcoming trends with flattering new sunglass styles to suit every look. Designs range from classic and elegant to urban and contemporary.


Hotstyle

PLD 8003 PLD 8002 PLD 8001 PLD 6010 PLD 6009 PLD 5002 PLD 5000 PLD 4016 PLD 4009 PLD 4007 PLD 3005 PLD 3004 PLD 3003 PLD 2011 PLD 2010 PLD 2009 PLD 2004 PLD 2003 PLD 2002 PLD 2001 PLD 2000

Press Releases


Polaroid 2015 Eyewear collection
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Polaroid eyewear brightens up spring with its 2014 Spring Flyer Collection
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2014 Polaroid Plus Collection: a cut above the rest!
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Polaroid expands its range of eyewear products with a new collection of optical frames
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POLAROID 8443D POLAROID X4411A POLAROID P8419A POLAROID X8408C
Polaroid Eyewear, a worldwide leader in eyecare and optics and the inventor of the polarized lens, presents its new 2015 eyewear collections. Bright colors and an avant-garde design are combined with the cutting-edge polarized technology for which Polaroid has been renowned for over 75 years. It is a brand trusted all over the world for its commitment to innovation, perfect vision and the utmost eye protection.

Polaroid’s UltraSightTM polarized lenses are made of nine functional elements: a polarizing light filter, which is protected by four UV light absorbers, two shock-absorbing and two scratch-resistant layers. These innovative lenses are the result of the exclusive ThermofusionTM Technology, a breakthrough in quality and technology that allows Polaroid to form lenses in a way that fully protects the polarizer, which is at the core of the lens, delivering superior optics.
To better meet the diverse needs of all its customers, Polaroid presents two exciting new versions of its UltraSightTM lenses, which will be available starting in 2015: Ultra Light – a lighter and more flexible lens – and High Quality, a stronger and thicker version.

Seasonal
A young, dynamic personality for this new sunglasses collection that, thanks to the brand’s new polarized lenses, blends utmost eye protection with the latest fashion trends. A wide array of playful patterns creates new, amazing combinations. An explosion of colors offers a unique “perfect vision” experience combined with a fresh, lively spirit.

ECLECTIC PATTERN – PLD 6009
The classic rectangular shape – the past season’s hottest trend – is reinterpreted with a contemporary twist. This new model is full of energy and character, now available with Polaroid’s new Ultra Light UltraSightTM lenses.
A kaleidoscopic array of colors, inspired by the latest looks to hit the catwalks, creates an alluring interplay of contrasts and adds sparkle to the frames and mirrored lenses with “camouflage” patterns (blue with blue-gray lenses), “flower-power” patterns (lime front with black-lime floral patterns on the temples and silver lenses; emerald front with ruby-emerald floral patterns on the temples and ruby-emerald lenses), “skywalker” patterns (crystal front with sky blue temples and pink lenses), “spotty” patterns (gray front with black-lime polka-dots on the temples and gold lenses), “wood effect” patterns (turquoise front with yellow-orange temples and red lenses), and “transparent” patterns (total blue, red or dark gray with transparent effects).


METAL ROUND – PLD 6010
Design meets comfort: these new sunglasses feature a retro-inspired softly rounded silhouette and slim metal profiles, for maximum comfort and an ultra-lightweight feel.
Polaroid’s new Ultra Light UltraSightTM polarized or mirrored lenses ensure superior eye protection without sacrificing style. These glasses are the perfect accessory for a fresh, young and dynamic look. Matte color combos include brown with blue lenses, black with silver lenses, palladium with green lenses, orange with purple lenses, purple with gold lenses, blue with red lenses.


Contemporary men
A line of men’s sunglasses that offers easy-to-wear shapes, an appealing design, attention to detail and the superior performance delivered by Polaroid’s UltraSightTM polarized lenses.


MEMORY METAL – PLD 2000, PLD 2001
Ultra-flexible and lightweight, the new Memory Metal sunglasses feature a revolutionary material that can be twisted or bent without breaking. The new glasses have a clean, avant-garde design and are embellished with a double bridge on the front and a leather-effect detail on the temples. The pilot-shaped (PLD 2000) and rectangular-shaped (PLD 2001) versions are both available in gold with green polarized lenses or dark ruthenium with gray polarized lenses. Customers can also opt for copper lenses, the ideal choice for driving.


ULTEM – PLD 2002 and PLD 2004
Thanks to an innovative ultra-lightweight and flexible material, these injection-molded sunglasses for men deliver utmost comfort and a snug fit- the frame does not deform and is perfect for any face shape. These models feature a soft-to-the-touch finish and are characterized by the brand’s logo in contrasting hues on the temples, while Polaroid’s new High Quality UltraSightTM lenses ensure crisp, perfect vision in all light conditions.
The classic pilot-shaped model with a double bridge on the front (PLD 2002) comes in black or red with gray lenses, havana with brown lenses and blue with silver mirrored lenses.
The square-shaped version with a double bridge (PLD 2004) comes in classic shades, such as brown with gray lenses, havana with green or gray lenses and black with shaded gray lenses.


SOFT RUBBER – PLD 3004 and PLD 3005
A sporty spirit: with their easy-to-wear silhouette and flexible soft-to-the-touch rubber temples, these new Polaroid sunglasses are comfortable, lightweight and practical, perfect for everyday wear. The new Polaroid High Quality UltraSightTM lenses deliver unparalleled performance, combining eye protection with style to meet the needs of all sports and outdoor enthusiasts.
- PLD 3004 (rectangular shape) is available in dark grey with blue mirrored lenses, white with red mirrored lenses and Havana with green lenses;
- PLD 3005 (slightly curved rectangular shape) is available in matte black with grey lenses, Havana with blue-grey lenses and blue with blue mirrored lenses.


BI-INJECTED & BI-COLOR – PLD 2009 and PLD 2010
These new Polaroid sunglasses have an alluring mix of materials, lines and shades. The innovative bi-injection molded temples feature two-tone color combinations and overlapping volumes, creating a fine interplay of contrasts. Rubber details on the temples add a distinctive touch and highlight the dynamic mood of the new model, available in two versions:
- PLD 2009 (rectangular front) comes in gloss black with a gray insert, havana with black-brown temples, matte black with black-blue temples, blue with black-blue temples, matched with gray polarized lenses
- PLD 2010 (rectangular slim metal front) comes in matte black with black-blue temples and gray lenses, ruthenium with gray-blue temples and gray lenses or gold with brown-brass temples and brown lenses.


Kids
Polaroid has always paid great attention to kids, making constant efforts to meet their specific needs in terms of eye protection and safety. Childrens’ eyes are more sensitive to UV rays that adults’, because they are clearer and more delicate and exposure of insufficiently protected eyes to UV rays can cause short- and long-term health problems. Sunglasses are therefore a must-have accessory to protect the eyes, especially at high altitudes or when at the beach.
That is why Polaroid only uses UltraSightTM polarized lenses for its KIDS collections, which block all harmful UVA, UVB and UVC rays (100% UV400 protection).
Polaroid’s new collections are the result of the brand’s commitment to innovative materials and design. The new sunglasses for younger wearers ensure a perfect fit, combining functionality and safety with a trendy, playful look.


COLOR GAME – PLD 8001
The new Polaroid sunglasses for kids aged 4 to 7 are tinged with a kaleidoscopic array of colors, which add a lively touch and a dash of imagination. The soft-to-the-touch rubber finish provides maximum comfort and a lightweight feel, while the hingeless design and the absence of metal elements ensure safety in any situation. With unparalleled eye protection, Polaroid’s UltraSight TM polarized lenses block all harmful UV rays, eliminate glare and provide superior vision.
The PLD 8001 model has a square shape featuring bold color contrasts between the front and temples and between the inside and outside of the frame. Available in blue front with white-orange temples, red with blue-yellow temples, fuchsia with lilac-green temples, crimson with yellow-green temples.



The POLAROID eyewear collections are designed, produced and distributed by the Safilo Group.



Safilo Group HQ Communications Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com


Polaroid does it again: after the great success of last year’s collection, Polaroid Eyewear captures once again the spirit of spring with its new 2014 Spring Flyer Collection, which, this year, will be tinged with bright, vibrant colors and fancy patterns.

Playful and easy-to-wear, the new eyewear models are perfect for young trendsetters who want to express their personality and mood through fashion. Offered in a kaleidoscopic array of colorful models that you can wear anywhere, anytime and that, thanks to the Polaroid UltrasightTM polarized lenses, the collection provides maximum protection and safety.

The new glasses feature unusual color combinations for a strong visual impact, as well as a unique brushed metal effect, which is the common thread running through the collection and accompanied by multicolored graphics.
Stylish Polaroid UltrasightTM mirrored lenses complete the look and ensure perfect, glare- and distortion-free vision.

P 8400
These unisex rectangular-shaped plastic sunglasses with high, wavy temples reflect all tastes and preferences and are perfect for any face shape. This model features a modern design, highlighted by two metal rivets on the front. Contrasting colors on the front and temples add an edgy, lively note to these glasses, available in matte shades perfectly combined with mirrored lenses: crystal with silver lenses, red with red lenses, blue with blue lenses, gray with yellow lenses.

P 4319
Ultra-slim profiles and temples lend a lightweight feel to these metal sunglasses characterized by the distinctive teardrop-shaped front with a double bridge. The Polaroid UltrasightTM mirrored lenses and the frame’s glossy nuances brighten up this unisex model which comes in the following color combinations: white with silver mirrored lenses, red with pink mirrored lenses, matte gray with yellow mirrored lenses.


P 8443
These new sunglasses look to the past with their vintage-inspired design and softly rounded lines. The rectangular silhouette’s bold profiles, which soften on the bridge, are perfectly matched with wavy temples, adding a dash of retro flair. This model comes in vibrant, brushed-effect hues highlighted by Polaroid UltrasightTM mirrored lenses including: crystal with silver lenses, red with red lenses, purple with purple lenses and matte gray with green lenses.

P 8448
The P 8443 plastic model is presented in an exciting new folding version (P 8448), now even more versatile and “sporty” thanks to their unique design. The front and temples can be folded in half, so you can easily slip the glasses into your pocket. The brushed metal-effect frame is enlivened by the Polaroid UltrasightTM mirrored lenses, for a truly high-tech style: white with silver lenses, black with red lenses, blue with blue lenses and gray with blue-green lenses.

The POLAROID collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

Polaroid supports Sightsavers, an international charity, in preventing eye problems and improving eye health as well as the lives of people in the world’s poorest countries, ensuring access to quality eye care for all.

Safilo Group HQ Communication Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com


Polaroid Eyewear bets on style and functionality with its new line of sunglasses combining cutting-edge polarization technology with a unique, contemporary design: the 2014 Polaroid Plus Collection takes eyewear to new heights to give you that extra edge!

+Polarization: the innovative UltraSightTM Plus glue-free lens, the evolution of the polarized lens, offers all the universally recognized benefits of the Polaroid polarized lenses, such as 100% protection from UV rays, reduction of eye fatigue and elimination of glare. In addition, this new lens is stronger and provides a clearer vision thanks to the absence of glue.

+Design: the Polaroid Plus Collection features pure, simple lines and regular shapes, for a unique, refined style that is perfect for fashion addicts who are always looking for unique, trendsetting accessories without sacrificing comfort, functionality and safety. The new Polaroid Plus sunglasses will win you over: you can have it all, attention to detail, commitment to design and a variety of easy-to-wear shapes!

+Communications: the Polaroid Plus Collection is revolutionary also in the way of communicating the technical information to the customer, as all details are written inside the left temple in an original yet minimalist format, more consumer friendly. This new information tool aims to communicate with the wearer in a direct and informal way.

Hot-styles

PLP 0111
With its softly rounded cat-eye silhouette, these women’s acetate sunglasses have an alluring, feminine flair, highlighted by the distinctive block hinge on the temples, bearing the iconic metal “P” that stands for Polaroid Plus. A unique interplay of matte/transparent colors and graduated shading effects, this style is available in burgundy-Havana, spotted brown, gray-black and blue-brown.

PLP 0303
These acetate men’s sunglasses with a rounded shape and bold profiles offer a retro inspiration in a contemporary design. The collection’s distinctive signature detail, the letter “P” which stands for Polaroid Plus, stands out on the metal block hinge. Offered in a classic, understated color palette including, Havana-brown with green lenses, Havana with brown lenses, gray-black with gray lenses and total black with shaded gray lenses

The POLAROID collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

Polaroid supports Sightsavers, an international charity, in preventing eye problems and improving eye health as well as the lives of people in the world’s poorest countries, ensuring access to quality eye care for all.

Safilo Group HQ Communication Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com



Polaroid Eyewear, a worldwide leader in eyecare and optics since 1937, expands its range of eyewear products by launching a new collection of optical frames, offering maximum comfort and an avant-garde design.

Polaroid, a pioneer in polarized lens technology, has become a renowned global eyewear brand, trusted all over the world for its reputation built on premium-quality materials, skillful manufacturing techniques, and commitment to design and innovation. The brand offers cutting-edge, easy-to-wear, durable glasses at accessible prices.

Like the brand’s sunglasses collection, the new optical frames are also specially designed to meet the specific needs of its customers, who can take their pick from a wide range of products that combine a unique design with utmost comfort and style.

CONTEMPORARY
These glasses, dedicated to men or women who are looking for functionality and comfort, are perfect for everyday activities. Comfortable and easy-to-wear, these optical frames ensure a perfect fit and are available in a variety of shapes and sizes, to reflect the tastes and preferences of the most discerning customers.

PLD 1P 003
These bold, rectangular-shaped acetate men’s glasses are characterized by a metal insert on the temples bearing the engraved Polaroid logo. Available in classic color combinations in tones of black-ruthenium, matte black-ruthenium, Havana-bronze, brown-gold.

PLD 1P 007
Slim, ultra-flat profiles and a large, slightly arched silhouette for this men’s plastic optical frame with metal temples which is enlivened by an embossed geometric pattern. Offered in an understated color palette: black-ruthenium, Havana-ruthenium, and burgundy-black.

PLD 1P 011
Ultra-lightweight and versatile: this new optical frame for women plays with shapes and lines, combining comfort with a sophisticated flair. The rectangular plastic front is perfectly matched with ultra-slim curved metal temples, available in glamorous nuances of beige-lilac, transparent-cyclamen, strawberry-brown, gray-palladium.

PLD 1P 009
This new metal optical frame flaunts a rigorous, geometric design and clean, simple lines, yet conveys an undeniably feminine appeal, thanks to its soft cat-eye silhouette and slimming temples. This model also comes in a sophisticated brushed metal version in classic shades of burgundy, black and brown.

SO CHIC
These glasses are designed for women who want to choose their style and stand out from the crowd. Refined textures and precious detailing adorn the temples, lending an aura of discreet, timeless elegance to the new eyewear models.

PLD 2P 001
With their unique shape and innovative materials, these metal glasses are full of character: the front offers slim profiles framing the nylon lenses, while the temples are embellished with an embossed geometric rhomboidal pattern. Available in glamorous, dazzling hues: brown, brown-pink, light gold.

YOUTH
This eyewear line is dedicated to young trendsetters who express themselves through fashion and wear glasses as a cool, must-have accessory to show off their style. Vibrant colors, new shapes and a unique mix of styles and materials: the new optical frames for teenagers set the latest fashion trends, rather than follow.

PLD 3S 002
A large, oversize front and ultra-slim temples: this acetate optical frame for young men plays with shapes and proportions. This clean, simple design is highlighted by a lively color palette in definitive shades of blue, black and Havana, or in transparent tones of yellow and red.

PLD 3S 007
These new glasses for teenage boys have a bold spirit and thick profiles, on which the Polaroid logo clearly stands out. This model comes in gloss black and dark Havana, as well as in stunning color combinations, such as mud-red and purple-brown.

ACTIVE
Functional and easy-to-wear, these optical frames are the right choice for sports lovers and outdoor enthusiasts who are looking for unparalleled performance and comfort. With their rubber details and steel inserts these models ensure utmost comfort in any situation.

PLD 4S 001
This optical frame has ultra-slim profiles for an ethereal, lightweight feel and maximum functionality with a slim, ultra-flat front and temples that are perfectly combined with nylon lenses. Offered in an alluring interplay of tonal colors including bronze-black, semi-matte ruthenium, matte black, palladium-white.

PLD 4P 005
This men’s metal optical frame is perfect for any face shape and for any occasion: the temples are internally covered in a non-slip plastic material that ensures a snug fit and keeps the glasses in place. A stylish cutout running along the temples lends a lightweight feel to the model, available in bronze-black, ruthenium-blue, ruthenium-ivory and matte black.


The POLAROID collection of optical frames is produced by the Safilo Group.


POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

Polaroid supports Sightsavers, an international charity, in preventing eye problems and improving eye health as well as the lives of people in the world’s poorest countries, ensuring access to quality eye care for all.

Safilo Group HQ Communication Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com