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Polaroid - Since 1937

www.polaroideyewear.com

Polaroid Eyewear is a world leader in polarized lens technology and one of the world's best known and most trusted eyewear brands. With its unique history of innovation, the Polaroid brand remains at the forefront of technological and design excellence. Offering a superb range of eyewear collections, Polaroid stands for perfect vision, full protection and wearable design at a great price/performance ratio.

The Polaroid Core, Trend, Premium and RX Sunglass Collections unite function with fashion. Every pair of sunglasses in these collections features premium Polaroid UltraSight™ polarized lenses to ensure perfect vision and protection at its best. These collections showcase the Polaroid brand’s ability to anticipate upcoming trends with flattering new sunglass styles to suit every look. Designs range from classic and elegant to urban and contemporary.


Hotstyle

PLD 8003 PLD 8002 PLD 8001 PLD 6010 PLD 6009 PLD 6009 PLD 6009 PLD 6009 PLD 6009 PLD 5002 PLD 5000 PLD 4016 PLD 4009 PLD 4007 PLD 3005 PLD 3004 PLD 3003 PLD 2011 PLD 2010 PLD 2009 PLD 2004 PLD 2003 PLD 2002 PLD 2001 PLD 2000

Press Releases


Polaroid eyewear brightens up spring with its 2014 Spring Flyer Collection
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2014 Polaroid Plus Collection: a cut above the rest!
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Polaroid expands its range of eyewear products with a new collection of optical frames
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Polaroid - 2013/14 Sunglasses Collections
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POLAROID 8443D POLAROID X4411A POLAROID P8419A POLAROID X8408C
Polaroid does it again: after the great success of last year’s collection, Polaroid Eyewear captures once again the spirit of spring with its new 2014 Spring Flyer Collection, which, this year, will be tinged with bright, vibrant colors and fancy patterns.

Playful and easy-to-wear, the new eyewear models are perfect for young trendsetters who want to express their personality and mood through fashion. Offered in a kaleidoscopic array of colorful models that you can wear anywhere, anytime and that, thanks to the Polaroid UltrasightTM polarized lenses, the collection provides maximum protection and safety.

The new glasses feature unusual color combinations for a strong visual impact, as well as a unique brushed metal effect, which is the common thread running through the collection and accompanied by multicolored graphics.
Stylish Polaroid UltrasightTM mirrored lenses complete the look and ensure perfect, glare- and distortion-free vision.

P 8400
These unisex rectangular-shaped plastic sunglasses with high, wavy temples reflect all tastes and preferences and are perfect for any face shape. This model features a modern design, highlighted by two metal rivets on the front. Contrasting colors on the front and temples add an edgy, lively note to these glasses, available in matte shades perfectly combined with mirrored lenses: crystal with silver lenses, red with red lenses, blue with blue lenses, gray with yellow lenses.

P 4319
Ultra-slim profiles and temples lend a lightweight feel to these metal sunglasses characterized by the distinctive teardrop-shaped front with a double bridge. The Polaroid UltrasightTM mirrored lenses and the frame’s glossy nuances brighten up this unisex model which comes in the following color combinations: white with silver mirrored lenses, red with pink mirrored lenses, matte gray with yellow mirrored lenses.


P 8443
These new sunglasses look to the past with their vintage-inspired design and softly rounded lines. The rectangular silhouette’s bold profiles, which soften on the bridge, are perfectly matched with wavy temples, adding a dash of retro flair. This model comes in vibrant, brushed-effect hues highlighted by Polaroid UltrasightTM mirrored lenses including: crystal with silver lenses, red with red lenses, purple with purple lenses and matte gray with green lenses.

P 8448
The P 8443 plastic model is presented in an exciting new folding version (P 8448), now even more versatile and “sporty” thanks to their unique design. The front and temples can be folded in half, so you can easily slip the glasses into your pocket. The brushed metal-effect frame is enlivened by the Polaroid UltrasightTM mirrored lenses, for a truly high-tech style: white with silver lenses, black with red lenses, blue with blue lenses and gray with blue-green lenses.

The POLAROID collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

Polaroid supports Sightsavers, an international charity, in preventing eye problems and improving eye health as well as the lives of people in the world’s poorest countries, ensuring access to quality eye care for all.

Safilo Group HQ Communication Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com


Polaroid Eyewear bets on style and functionality with its new line of sunglasses combining cutting-edge polarization technology with a unique, contemporary design: the 2014 Polaroid Plus Collection takes eyewear to new heights to give you that extra edge!

+Polarization: the innovative UltraSightTM Plus glue-free lens, the evolution of the polarized lens, offers all the universally recognized benefits of the Polaroid polarized lenses, such as 100% protection from UV rays, reduction of eye fatigue and elimination of glare. In addition, this new lens is stronger and provides a clearer vision thanks to the absence of glue.

+Design: the Polaroid Plus Collection features pure, simple lines and regular shapes, for a unique, refined style that is perfect for fashion addicts who are always looking for unique, trendsetting accessories without sacrificing comfort, functionality and safety. The new Polaroid Plus sunglasses will win you over: you can have it all, attention to detail, commitment to design and a variety of easy-to-wear shapes!

+Communications: the Polaroid Plus Collection is revolutionary also in the way of communicating the technical information to the customer, as all details are written inside the left temple in an original yet minimalist format, more consumer friendly. This new information tool aims to communicate with the wearer in a direct and informal way.

Hot-styles

PLP 0111
With its softly rounded cat-eye silhouette, these women’s acetate sunglasses have an alluring, feminine flair, highlighted by the distinctive block hinge on the temples, bearing the iconic metal “P” that stands for Polaroid Plus. A unique interplay of matte/transparent colors and graduated shading effects, this style is available in burgundy-Havana, spotted brown, gray-black and blue-brown.

PLP 0303
These acetate men’s sunglasses with a rounded shape and bold profiles offer a retro inspiration in a contemporary design. The collection’s distinctive signature detail, the letter “P” which stands for Polaroid Plus, stands out on the metal block hinge. Offered in a classic, understated color palette including, Havana-brown with green lenses, Havana with brown lenses, gray-black with gray lenses and total black with shaded gray lenses

The POLAROID collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

Polaroid supports Sightsavers, an international charity, in preventing eye problems and improving eye health as well as the lives of people in the world’s poorest countries, ensuring access to quality eye care for all.

Safilo Group HQ Communication Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com



Polaroid Eyewear, a worldwide leader in eyecare and optics since 1937, expands its range of eyewear products by launching a new collection of optical frames, offering maximum comfort and an avant-garde design.

Polaroid, a pioneer in polarized lens technology, has become a renowned global eyewear brand, trusted all over the world for its reputation built on premium-quality materials, skillful manufacturing techniques, and commitment to design and innovation. The brand offers cutting-edge, easy-to-wear, durable glasses at accessible prices.

Like the brand’s sunglasses collection, the new optical frames are also specially designed to meet the specific needs of its customers, who can take their pick from a wide range of products that combine a unique design with utmost comfort and style.

CONTEMPORARY
These glasses, dedicated to men or women who are looking for functionality and comfort, are perfect for everyday activities. Comfortable and easy-to-wear, these optical frames ensure a perfect fit and are available in a variety of shapes and sizes, to reflect the tastes and preferences of the most discerning customers.

PLD 1P 003
These bold, rectangular-shaped acetate men’s glasses are characterized by a metal insert on the temples bearing the engraved Polaroid logo. Available in classic color combinations in tones of black-ruthenium, matte black-ruthenium, Havana-bronze, brown-gold.

PLD 1P 007
Slim, ultra-flat profiles and a large, slightly arched silhouette for this men’s plastic optical frame with metal temples which is enlivened by an embossed geometric pattern. Offered in an understated color palette: black-ruthenium, Havana-ruthenium, and burgundy-black.

PLD 1P 011
Ultra-lightweight and versatile: this new optical frame for women plays with shapes and lines, combining comfort with a sophisticated flair. The rectangular plastic front is perfectly matched with ultra-slim curved metal temples, available in glamorous nuances of beige-lilac, transparent-cyclamen, strawberry-brown, gray-palladium.

PLD 1P 009
This new metal optical frame flaunts a rigorous, geometric design and clean, simple lines, yet conveys an undeniably feminine appeal, thanks to its soft cat-eye silhouette and slimming temples. This model also comes in a sophisticated brushed metal version in classic shades of burgundy, black and brown.

SO CHIC
These glasses are designed for women who want to choose their style and stand out from the crowd. Refined textures and precious detailing adorn the temples, lending an aura of discreet, timeless elegance to the new eyewear models.

PLD 2P 001
With their unique shape and innovative materials, these metal glasses are full of character: the front offers slim profiles framing the nylon lenses, while the temples are embellished with an embossed geometric rhomboidal pattern. Available in glamorous, dazzling hues: brown, brown-pink, light gold.

YOUTH
This eyewear line is dedicated to young trendsetters who express themselves through fashion and wear glasses as a cool, must-have accessory to show off their style. Vibrant colors, new shapes and a unique mix of styles and materials: the new optical frames for teenagers set the latest fashion trends, rather than follow.

PLD 3S 002
A large, oversize front and ultra-slim temples: this acetate optical frame for young men plays with shapes and proportions. This clean, simple design is highlighted by a lively color palette in definitive shades of blue, black and Havana, or in transparent tones of yellow and red.

PLD 3S 007
These new glasses for teenage boys have a bold spirit and thick profiles, on which the Polaroid logo clearly stands out. This model comes in gloss black and dark Havana, as well as in stunning color combinations, such as mud-red and purple-brown.

ACTIVE
Functional and easy-to-wear, these optical frames are the right choice for sports lovers and outdoor enthusiasts who are looking for unparalleled performance and comfort. With their rubber details and steel inserts these models ensure utmost comfort in any situation.

PLD 4S 001
This optical frame has ultra-slim profiles for an ethereal, lightweight feel and maximum functionality with a slim, ultra-flat front and temples that are perfectly combined with nylon lenses. Offered in an alluring interplay of tonal colors including bronze-black, semi-matte ruthenium, matte black, palladium-white.

PLD 4P 005
This men’s metal optical frame is perfect for any face shape and for any occasion: the temples are internally covered in a non-slip plastic material that ensures a snug fit and keeps the glasses in place. A stylish cutout running along the temples lends a lightweight feel to the model, available in bronze-black, ruthenium-blue, ruthenium-ivory and matte black.


The POLAROID collection of optical frames is produced by the Safilo Group.


POLAROID
Polaroid Eyewear is a worldwide leader in eye-care and optics and a pioneering international eyewear brand that owes its name to the invention that changed the world of technology and optics: polarized lenses. Polaroid, since it was established by Edwin Land in 1937, has strengthened its reputation as a leading brand in polarized lenses thanks to the exclusive ThermofusionTM technology. Today, Polaroid produces and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012. For further information: www.polaroideyewear.com.

Polaroid supports Sightsavers, an international charity, in preventing eye problems and improving eye health as well as the lives of people in the world’s poorest countries, ensuring access to quality eye care for all.

Safilo Group HQ Communication Department
Milan – ph. +39 02 77807611
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com



Polaroid - 2013/14 Sunglasses Collections


Polaroid, a leading international eyewear brand and a pioneer in polarized lens technology, showcases its new collection of sunglasses for the next season, specifically designed for fashion lovers seeking a unique combination of stylish details and utmost eye protection.

This exclusive collection is divided into five categories of sunglasses, all having different technical and stylistic features but the same high-performance polarized lenses: Polaroid UltraSightTM.

CONTEMPORARY
These timeless glasses flaunt clean lines and a contemporary flair, perfect for young adults looking for superior eye protection combined with functionality.


X4411A (premium man)

These men’s sunglasses are a contemporary take on a classic model, revisited with new stylistic detailing: a unique upper front profile lends a modern flair to the vintage-inspired teardrop-shaped metal front, while a sophisticated geometric insert enlivens the slim temples.


X8408C (premium woman)

Essential and lightweight: with their alluring, softly rounded cat-eye shape, these new women’s acetate sunglasses convey femininity and elegance, for a trendsetting urban style that is perfect all year round. A fine detail on both sides of the front adds a minimalist note and a lively touch.


SUNTASTIC!
Original shapes and eye-catching colors: these sunglasses are dedicated to real trendsetters who express their personality through style, seeking a new look every day.

P 8443 D (core man)

Stand out from the crowd with these easy-to-wear plastic sunglasses that set, rather than follow, fashion trends. This model comes in bright colors and lively graphics.


P 8423 (premium woman)

Alluring shapes and trendy hues: these women’s acetate sunglasses feature a soft cat-eye silhouette and an appealing interplay of colors on the color-blocked temples.


SUNCHIC
These models are specifically dedicated to the unequivocally feminine woman who loves precious details and fine accessories and whose sophisticated, sometimes bold, style makes her the center of attention wherever she goes.


F 4411 A

These new Polaroid sunglasses are an inspired blend of different styles and materials: the teardrop-shaped metal front looks to the past with its subtle vintage inspirations, while a glamorous weave-effect decoration on the plastic temples lends a feminine, sinuous flair to the model.


ACTIVE
These high-tech premium sunglasses are the ideal choice for outdoor enthusiasts: you can have superior performance combined with maximum comfort and feel well-equipped in any situation.


P 8409 C (core man)

Clean, simple lines and an essential design for these Active sunglasses that are perfect for outdoor activities. This model ensures a perfect fit, is ultra-lightweight and features Polaroid polarized lenses.


SPORT
Uncompromising performance without sacrificing style: these glasses offer unique technical details, maximum comfort and wearability to meet the diverse needs of all sports lovers, amateurs and athletes alike.


P 7401 B (activity man)

These men’s sports sunglasses have an easy-to-wear slim wrap-around shape and an ultra-lightweight feel, highlighted by a stylish openwork on the wavy temples.


P 7408 A (activity woman)

These women’s sports sunglasses combine advanced technology with an avant-garde design. The semi-rimless frame and the three-dimensional temples provide superior comfort.


KIDS
To ensure maximum eye protection and safety for children, Polaroid created a new collection of sunglasses specifically dedicated to young wearers, showcasing colorful, easy-to-wear models with high-quality polarized lenses.


P 0421 B – girl (8-12)

An alluring cat-eye silhouette and a kaleidoscope of iridescent colors: this model is designed for trendsetting girls in the 8-12 age range.


P 0230 H – girl (13-15)

Exclusive and fashionable, these sunglasses are perfect for 13 to 15-year-olds. You can have it all: trendy shapes, a contemporary design and contrasting colors on the front and temples.


P 0425 C – boy (8-12)

These easy-to-wear sports sunglasses for 8 to 12-year-old boys feature a lightweight material and rubber-coated temples, for increased grip and superior comfort.


P 0230 G – boy (13-15)

Edgy color combinations for these sunglasses especially dedicated to teenagers (13 to 15-year-olds) seeking a more “grown-up” look.


The POLAROID collection of sunglasses is produced and distributed by the Safilo Group.


POLAROID
Polaroid Eyewear pioneers polarized lens technology and is a leading international eyewear brand that owes its name to the invention that changed the world of technology and optics - especially polarized lenses. Polaroid Eyewear produces its premium UltraSightTM polarized lenses using the exclusive ThermofusionTM technology at its manufacturing facility in Scotland and distributes its polarized sunglasses, Clip-ons, SuncoversTM and optical frames worldwide through its owner subsidiaries and its network of exclusive distributors. The brand joined the Safilo Group in April 2012.
For further information: www.polaroideyewear.com.

Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com