Safilo showcases its new collections of optical frames for the next season and presents its new logo, revisited with an essential, authentic note and recalling the brand’s origins and the year the Safilo brand and company were established: 1934.
Today, Safilo is a leading international premium eyewear brand with over 80 years of experience that combines expertise and traditions with advanced technical solutions to provide a collection of optical frames that ensures comfort, quality and style and meets the diverse needs of its highly varied and attentive customers.

SAFILO ELASTA
This line showcases optical frames in a classic but contemporary style embellished with the “Forte” hinge, now available in a new, modern version ensuring maximum comfort and reliability. This evolution of the original Elasta hinge, features an innovative compact mechanism that is designed for contemporary shapes and provides flexibility, resistance and durability.

E 3087 – HQE
A classic model reinterpreted with a modern flair and cutting-edge manufacturing techniques: the new Elasta optical frame for men combines advanced design solutions with technological innovation. These glasses feature an alluring interplay of materials between the acetate temples and the steel front with a double bridge, as well as unique colour contrasts: ruthenium-Havana, bronze-olive and black-ruthenium.

SAFILO DESIGN
A unique blend of design and innovation: the new Safilo Design optical frames are designed for contemporary, detail-oriented men seeking functionality as well as style. The use of Optyl – a Safilo registered trademark – adds an unparalleled quality of lightness, flexibility and resistance to the collection.
A new concept of rimless glasses is born thanks to the Avantek technology: it is a revolutionary stress- and distortion-free lens mounting system. There are no holes in the lenses and therefore no risk of distortion or deformation. The lenses are also easy to clean.

SD 281 – FLL
Ultra-lightweight, practical and revolutionary: the latest Safilo Design optical model perfectly combines innovation with style. A dream come true: the new glasses are dedicated to fashion enthusiasts looking for an optical frame with screw-free lenses and no mounting devices. The Avantek technology ensures optimal comfort and perfect, distortion-free vision. A modern, understated colour palette in gloss or semi-matte nuances: brown, blue, palladium and ruthenium.

SAFILO GLAMOUR
The women’s collection of optical frames conveys a timeless elegance and charm. The glasses are embellished with glamorous, precious detailing ensuring a unique, seductive look at all times.

GLAM 105 – DHH
Skilful manufacturing techniques and original colour combinations: this acetate optical frame features a soft cat-eye silhouette, perfectly paired with translucent temples, on which a fine metal plaque stands out. Contemporary nuances add a note of pure elegance: Havana-crystal, black-crystal, striped grey-white, striped pink.

SAFILO SEVENTH STREET
To make optical frames more appealing to youngsters, the new Seventh Street models feature playful graduated shading effects and trendsetting shapes, for a lively, fashionable look. They come in a variety of shapes and colours to meet the needs of school age children. This collection accompanies kids the different stages of their physical development.

S 227 – D6Y
Fresh and bold: the new acetate optical frame is designed for young adults who want to be trendy but at the same time express their personality, choosing between bright or romantic colours: black-white, black-red, blue-white and blue-white-orange.


The Safilo eyewear collections are produced and distributed by the Safilo Group.


Safilo Group HQ Communications Department
Milan – ph. +39 02 77807604
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

SEVENTH STREET – 2012/2013 EYEWEAR COLLECTION


The new Seventh Street eyewear collection proposes new optical frames featuring playful shapes and lively colours, dedicated to young wearers. Original, contemporary and urban: the new models enthral with their unique, sparkling personality.


Back to school - This acetate optical frame featuring an easy-to-wear shape is perfect to go back to school after summer break. It comes in many colours, all worth trying: blue with matte black temples, purple with striped temples, black with striped temples or a total matte black version. Small metal studs on both sides of the front are a distinctive detail characterizing the model (mod. S 200).


Young and colourful - This colourful and original acetate optical frame has a rectangular shape: it’s practical, ultra-comfortable and has a lightweight feel. The colour palette highlights edgy colour combinations, such as lilac with striped purple temples, green Havana with lime, purple with striped fuchsia temples and matte black (mod. S 201).



The SEVENTH STREET eyewear collection is produced and distributed by the Safilo Group.


Safilo Group HQ Communications Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

SAFILO – 2012/2013 EYEWEAR COLLECTION

The new SAFILO eyewear collections for next season reflect careful research into the latest design trends and advanced technical solutions, the distinguishing traits of a brand that has always been a byword for quality and excellence.
The new optical frames are the perfect combination of functionality and aesthetics, to meet specific rigorous needs.

The new SAFILO GLAMOUR sunglasses, dedicated to elegant women with a timeless charm, have a precious, refined flair. This glamorous and sophisticated steel/acetate model features nylon-supported lenses at the bottom that lend it an ethereal, lightweight feel and a jewel-like decoration that illuminates the temples and is clearly visible on elegant tones of lilac-pearled crimson, light gold/pearled brown, peach/pearled cyclamen (mod. GLAM 98).

The SAFILO DESIGN collection, dedicated to the detail-oriented contemporary man, proposes models with a modern style. This acetate optical frame has a square shape and is extremely comfortable, thanks to the “flex” hinge, ensuring a perfect fit. A metal detail on the initial part of the temples bearing the collection’s monogram stands out on refined nuances of Havana/crystal, matte black, black and blue, both featuring the “rail” texture (mod. SD 271).

The SAFILO ELASTA line proposes optical frames with a classic, timeless flair, such as the square-shaped steel model featuring the traditional “Elasta” hinge yet revisited with a contemporary touch to ensure maximum comfort. The temples are characterized by the “Dynamic S” logo, visible on shades of bronze/dark Havana, dark ruthenium/black, ruthenium/grey(mod. E 3086).

The reading glasses of the LIBRARY collection fascinate with their retro style, such as the rectangular-shaped metal optical frame that is ultra-comfortable thanks to the “flex” hinge on the temples. Tones of semi-gloss brown, dark ruthenium and palladium/silver denote the understated style of this model, which is discreetly decorated with thin metal details on the temples (mod. LIB. 1365).

This rectangular-shaped acetate optical frame stands out among the women’s models thanks to its spotted patterns – in nuances of gold and brown – or glitter textures featuring shades of gold, silver or black. A touch of glamour: a dazzling, sparkling detail is clearly visible on the initial part of the temples (mod. LIB. 1441).

The SAFILO eyewear collection is produced and distributed by the Safilo Group.


Safilo Group HQ Communications Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Lightweight, hypoallergenic eyewear with original colour effects and exceptional qualities? If it is also extremely fashionable, it becomes absolutely irresistible!
All this is possible thanks to Optyl, a trademark which identifies a plastic used exclusively by Safilo for some of its most unique models.

Optyl is a revolutionary innovation for people who want to wear eyewear with extraordinary characteristics: it is no coincidence that some of the most prestigious brands that Safilo produces include models in their collections which use the particular material identified by this trademark.

The product of a special combination of substances, it is a thermosetting plastic material which is extremely lightweight and comfortable because it adapts to the wearer\'s face. A durable material, it is also hypoallergenic since it contains no plasticisers. Furthermore, it is treated with a special surface coating which protects it from corrosion caused by sweat and cosmetics.
All these exceptional characteristics are encapsulated in a frame which can also pride itself on outstanding colour and three-dimensional effects.

Optyl is a trademark registered by Safilo.


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The bottle preserves the result of an experiment which aptly demonstrates one of the special properties of this material: its memory effect. In fact the bottle and frame front have been heated to a temperature of 140°C; when the front frame reaches this temperature it is deformed, but once inserted in the bottle, it cools and reverts back to its original shape.


Safilo Group Press Office
Tel: +39 / 049 / 698 5459
E-mail: pressoffice@safilo.com