SAFILO DESIGN
The new Safilo Design eyewear collection attracts attention with its winning personality and strong design features, which reflect and emphasise its character.

An innovative design for the lightweight, rectangular steel framed optical frames (mod. SD 235). The very thin and flexible temples highlight an innovative cylindrical hinge allowing total comfort. The strong colour contrasts accentuate the model’s character with blue/palladium, ruthenium/semi-matte ruthenium, matte black/ruthenium and matte palladium.

The latest-generation details make the steel optical frames ultra comfortable and lightweight (mod. SD 236). They feature nylon-supported lenses and temples that are super-flexible with an innovative cylindrical hinge, allowing a perfect fit on any face. The strong colours of this model include grey/black, blue/ruthenium, matte palladium/black and ruthenium.

SAFILO GLAMOUR
For next season the SAFILO GLAMOUR collection presents new seducing and precious optical frames, dedicated to women with an elegant and timeless charm.

The glamorous and charming steel and acetate optical frames feature a rectangular silhouette that is decorated on the temples by sparkling diamantes and precious enamels (mod. GLAM 74). The flex hinge ensures utmost comfort without compromising the models impeccable style. The refined colours include shiny striated lilac, striated light pink, brown gold/peach and light gold/prune.

Other optical frames seduce with a perfect harmony of materials, which translates into a rectangular acetate shapes with metal temples sculpted with an enamelled-coloured graphic decoration (mod. GLAM 76). This model is available in a range of soft colours including violet/lilac, raspberry/semi-matte gold, grey/ruthenium and hazelnut/brown.


SAFILO SEVENTH STREET
Appealing and witty, the new Safilo Seventh Street optical frames are dedicated to the younger generation, where they stand out for their lively design and trendy colours.

The acetate optical frames designed for up-to-date teenagers are a real eye catcher with rectangular shapes, personalised by the logo visible on the temples (mod. S 158). This model is also particularly comfortable thanks to its flexible hinges. The delicate colours include cyclamen/wisteria, pink/lilac, lilac/pink and dark violet/light violet.

Other optical frames are ideal for younger customers with rectangular acetate shapes and light metal temples where the collection’s logo is positioned (mod. S 159). The young colours include blue-white-red with electric blue temples, blue/white/grey with matte black temples, blue/white with blue temples and red/white/blue with red temples.

The unisex metal optical frames catch the eye with a contemporary lightweight design, rectangular shaped front and the shaped line of the temples (mod. S 162). The strong colours include black/red/black, violet/white, cyclamen/pink, black/light blue and dark ruthenium /black.



The SAFILO eyewear collection, designed by Enzo Sopracolle, is produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Lightweight, hypoallergenic eyewear with original colour effects and exceptional qualities? If it is also extremely fashionable, it becomes absolutely irresistible!
All this is possible thanks to Optyl, a trademark which identifies a plastic used exclusively by Safilo for some of its most unique models.

Optyl is a revolutionary innovation for people who want to wear eyewear with extraordinary characteristics: it is no coincidence that some of the most prestigious brands that Safilo produces include models in their collections which use the particular material identified by this trademark.

The product of a special combination of substances, it is a thermosetting plastic material which is extremely lightweight and comfortable because it adapts to the wearer\'s face. A durable material, it is also hypoallergenic since it contains no plasticisers. Furthermore, it is treated with a special surface coating which protects it from corrosion caused by sweat and cosmetics.
All these exceptional characteristics are encapsulated in a frame which can also pride itself on outstanding colour and three-dimensional effects.

Optyl is a trademark registered by Safilo.


***

The bottle preserves the result of an experiment which aptly demonstrates one of the special properties of this material: its memory effect. In fact the bottle and frame front have been heated to a temperature of 140°C; when the front frame reaches this temperature it is deformed, but once inserted in the bottle, it cools and reverts back to its original shape.


Safilo Group Press Office
Tel: +39 / 049 / 698 5459
E-mail: pressoffice@safilo.com

SAFILO DESIGN
For next season the SAFILO DESIGN collection unveils exciting new optical frames: the contemporary lines of new models, designed with an extremely demanding consumer in mind, certainly impress with their meticulous manufacturing and cutting-edge materials.

Men\'s rectangular optical frames in lightweight steel sport on-trend design and a resolute personality (mod. SD 225). The temples are animated by a tab with bas-relief at the tenons, a central section in openwork and long temple tips in acetate. The laser-engraved SAFILO DESIGN logo is discreetly visible against a basic colour palette: dark ruthenium-dark havana, brown-hazel horn, black-smoke.

Exuding a recherché, distinctive style, optical frames in steel opt for a rectangular shape with lenses supported by nylon (mod. SD 226). Temples sport tenons in metal with the “SD” monogram, the style hallmark of the collection. The flat acetate temples contrast in colour with the front: ruthenium-dark havana, ruthenium-black, brown-hazel horn.


SAFILO ELASTA
The SAFILO ELASTA eyewear collection for next season turns the spotlight on optical frames with classic and comfortable designs.

The men’s frames feature acetate panthos lines, particularly suitable for use with progressive lenses and particularly comfortable thanks to the flex hinges connecting their temples and frames (mod. E 1634). Personalised by the collection’s discreet logo on the temples, the collection comes in the classic tones of dark blue, havana and black.

The women’s frames are enhanced by an elegantly decorative enamelled metal drop motif in relief at the beginning of the temples (mod. E 4829). The flex hinges help make this an exceptionally comfortable model, its rectangular metal frames coming in chic shades of burgundy pink, pearlescent lilac purple and brown-grey.


SAFILO GLAMOUR
The SAFILO GLAMOUR eyewear collection proposes seductive new optical frames for next season: designed for women with sophisticated taste, the new frames exude classic elegance, precious details and timeless appeal.

Recherché and glamorous, rimless optical frames with rectangular design are ultra-light and precious: the metal frame is adorned at the tenon of the temples with an oval shaped enamelled decoration, given added sparkle with tiny Swarovski crystals (mod. GLAM 64). The acetate temples come in chic colours like brown, peach, grey palladium and lilac.

Exquisitely elegant details for the rectangular optical frame in metal with lenses supported by nylon (mod. GLAM 65). The tenons of the metal temples are decorated with sparkling rhinestones and slender lines in bas-relief, for a recherché effect. The model\'s allure is emphasized by a refined colour palette, with temples animated by streaked effects in shades of lilac, ruthenium-grey, peach, pink, brown-light beige and gold-peach/plum.


SAFILO SEVENTH STREET
For next season, SAFILO SEVENTH STREET presents new optical frames dedicated to the younger generations: colour is in the spotlight for these eye-catching new models which mix contemporary design and retro overtones.

Fifties-inspired lines and young colours for the optical frame in acetate with a dainty, round shape and temples personalized with the collection\'s logo (mod. S 142). Dedicated to youngsters striving for a truly individual look, this frame comes in vibrant shades of bordeaux, red, blue and black.

Irresistible retro design also for the optical frame in acetate (mod. S 144). The large geometric model is particularly comfortable thanks to temples fitted with flex hinges. The colour palette offers lively shades of bordeaux and blue, or else soft hues of black and dark havana, against which the collection\'s logo is discreetly visible.


The SAFILO eyewear collections, designed by Enzo Sopracolle, are produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

The new Safilo eyewear collections are the focus of the ad campaign

Once again this season the windows of leading opticians will be showcasing the most enticing models in the SAFILO DESIGN, SAFILO GLAMOUR and SAFILO SEVENTH STREET collections.

> Refined and elegant, the new SAFILO DESIGN campaign is in tune with the collection\'s target market, characterized by a strong mood and classy details.
The focus of the sophisticated, glossy black and white photographs is the eyewear models themselves, which are brought to the forefront thanks to the three-quarter length shots designed to accentuate their essential shapes.
The SAFILO DESIGN collection for this coming season unveils new optical frames with a contemporary style, designed for those who demand the best, with meticulous craftsmanship and innovative materials.

> The new campaign for the SAFILO GLAMOUR collection features enchanting images that exude retro charm, chosen to emphasize the finesse of this collection dedicated to women with a timeless, intriguing style.
With their sophisticated style, SAFILO GLAMOUR frames are shown to their best advantage in the new shots. The black and white images are reminiscent of the refined, unmistakable style of 1920s images.
For the coming season the SAFILO GLAMOUR eyewear collection unveils strong optical frames with timeless charm and precious details.

> The new SAFILO SEVENTH STREET optical frames are at the centre of a vibrant, youthful campaign that celebrates the free and easy lifestyle of their young protagonists. The striking new campaign captures carefree moments in the daily lives of fresh-faced girls and boys.
The new optical frames of the SAFILO SEVENTH STREET collection, dedicated to children, are cheerful, inviting and bursting with colour, as well as being extremely comfortable to wear.


The SAFILO DESIGN, SAFILO SEVENTH STREET and SAFILO GLAMOUR eyewear collections, designed by Enzo Sopracolle, are manufactured and distributed by the Safilo Group.