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www.smithoptics.com

Smith Optics products are targeted at a young, trendy and fashionable generation, who feel part of a tribe while maintaining a strong sense of  identity, thus mirroring on one side the world they are living in, and on the other the sports they practise.

Smith Optics is now recognised as one of the world leaders in the production of ski goggles and helmets, optical frames and sunglasses.
The production of every Smith Optics product reflects the characteristics of high technology, protection and fashion. In particular, Smith Optics has developed two large product families: the sports-oriented one, which is linked to the technical practice of a sport such as snowboarding, surfing, free-style, free-ride, and downhill skiing; and the fashion-oriented one, which exploits the image of the sports world to represent a lifestyle linked to extreme sports.  



Press Releases

New optical frames collection SMITH OPTICS
Dedicated to fans with the coolest of style, the new optical frames by SMITH …
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New collection Smith Optics
SMITH OPTICS presents its new eyewear collection, dedicated to aficionados of …
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Dedicated to fans with the coolest of style, the new optical frames by SMITH stand out for their unmistakable design, innovative characteristics and for their hot colour combinations.

The women’s optical frames have a young appeal with a rectangular shape and personalised temples that feature the double “Smith” logo (mod. HINSDALE). This frame is available in total black or trendy colours such as violet/white, violet/lilac, fuchsia/black.

With a contemporary street-style appeal, the men’s acetate optical frames portray a strong personality in the profiles and graphic lines, which enliven the temples and emphasise the logo. (mod. TECHNOLOGIC 2). The highly contrasting colour combinations include crystal/black/white, grey/mud/brown, violet/red/fuchsia.

The quality of SMITH OPTICS sunglasses and optical frames is guaranteed by the experience of Safilo Group.


Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com




SMITH OPTICS presents its new eyewear collection, dedicated to aficionados of the coolest, most original style. The new sunglasses and optical frames have all it takes to get plenty of attention: an unmistakable look, innovative design and extraordinary technical characteristics … perfect for making an impression.

"Urban" vibes for the AEROLAB model with its contemporary look. These sunglasses in ultra-lightweight, anti-allergenic titanium sport a rectangular design with a double bridge and slim temples personalized with the "SMITH" logo. The pared-down design is emphasized by bold colourways.

An assertive personality for the new RENICK sunglass model in acetate. The drop shape model with double bridge is perfect for some serious sport, or just for serious posing about town. The temples are personalized with the SMITH logo, silhouetted against cool colourways of black-crystal, tortoise-green and havana-grey.

A fusion of fashionable touches and modern appeal, the GALLERY women's sunglasses have a seductively large, boxy shape. The slender temples are personalised by a thin metal logo plate. The colour palette serves up shades of tortoiseshell, red-cream, black-dark silver and water-smoke.

The V90 MAX technical sunglasses model sports extremely aerodynamic design. This injection-moulded model stands out thanks to its offset carbonic lens with a particularly contour-hugging design, for perfect vision. The lens is personalized with the “SMITH” logo, while the temples feature an openwork fork at the tenon, for superb lightness. The model is complete with a set of interchangeable lenses in a different colour which can be fitted to adapt to different light conditions,

Notable new optical frames include several rectangular shaped models in bi-layer acetate (mod. POSSE 2). The frame is animated by contrasting profiles and carved lines that highlight striking colour contrasts,. The “SMITH” logo plate on temples is the identifying feature that personalizes the new model.

Fifties-inspired models in acetate ooze irresistible appeal, with a contemporary twist perfectly in keeping with the “Smith style” (mod. INTERSECTION 3). The model's distinctive features include tiny photoengraved rivets at the side of lenses and a logo plate at the tenon of temples, emphasized by vertical and horizontal lines in contrasting colours: black-yellow, light blue-black, red-black, black-white, black-red and brown-grey.

CRAFTSMAN is an optical frame in acetate with a geometric design and faceted rims, enlivened by original colour juxtapositions: burgundy/black, light blue/black, dark grey/black-fluorescent yellow and black/red. The collection icon is visible at the tenon of temples.

ORIGIN 2” is an optical frame in acetate sporting a vintage look, with a large shape and hot colour combinations of blue/red/grey, crystal/green/white, burgundy/black/orange and black/turquoise, enhanced by the “SMITH” icon emblazoned all-over the inside of the bold rims.


The quality of SMITH OPTICS sunglasses and optical frames is guaranteed by the experience of Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com