The 2011/2012 Tommy Hilfiger eyewear collection combines the brand’s preppy aesthetic with modern takes on classic sunglasses and optical frames. Inspired by the timeless style of traditional American preparatory schools and New England east coast living, the collection reinterprets classic silhouettes adding unexpected twists of originality. Tommy Hilfiger’s classic, cool, American aesthetic is reflected in the new eyewear range which seamlessly blends the brand’s iconic heritage with contemporary inspirations and signature details: the TH flag logo, nautical colour tartans and iconic red/white/blue.
SUNGLASSES:
TH 1091/S
The New Prep – The refined vintage appeal and 1970’s style of these aviator sunglasses feature cool metal lines interacting dynamically with the frame and the double bridge. Suitable for graduated lenses, this model features the HILFIGER logo on the slim metal temples. Colours: light gold/opal beige, dark ruthenium/grey, pink, gold/havana olive, and ruthenium/black.
TH 1083/S
Fashion Appeal – These injected plastic sunglasses, in a youthful and lively shape, are suitable for graduated lenses, and features an ultra-slim silhouette with the signature Tommy Hilfiger red/white/blue stripes. Colours: shiny black, green, grey, burgundy, blue, and havana.
TH 1087/S
“Country Club” mood – These chunky square-shaped acetate frames evoke a androgynous yet glamorous silhouette. The colour palette plays with natural tones and sophisticated combinations. The HILFIGER logo is
engraved on the temples. Colours: black/havana tortoiseshell, havana/white horn, green havana/black,
blue havana/striped grey, and blown/horn.
TH 1086/S
Timeless style – Original tartan patterns in nautical-inspired colours run along the inside of the frames of these acetate teardrop sunglasses, creating a refined plaid effect which recurs in many Hilfiger accessories. This model is also available with top quality polarized lenses, for enhanced vision. Colours: black, havana, black/striped grey, brown/honey, red/havana tartan-patterned, and tartan-patterned grey.
TH 1089/S
Holiday inspiration – These acetate sunglasses, designed especially for women, offer a contrast between the oversized square acetate front and the ultra-slim metal temples in complementary asymmetric colours. Colours: black with gold temples, dark havana with one red temple and one blue, brown with one yellow temple and one green, red/cream with blue temples, khaki/beige with cream temples.
OPTICAL FRAMES
TH 1093 & TH 1094
Runway inspiration – These unisex acetate optical styles convey an easy-to-wear aesthetic updated with contrasting coloured fronts and transparent temples. The HILFIGER logo on the temples is highlighted by appealing relief or contrasting profiles. Colour options: havana/brown-crystal, crystal red with burgundy/pink temples, grey/ crystal grey, black/black-crystal (TH 1093); crystal/white, brown/crystal, olive green/crystal, cherry/crystal, blue/crystal, black/crystal (TH 1094).
TH 1096
Preppy Look – This acetate optical frame pays tribute to the 1950’s style with their wide and distinctive shapes. The iconic “double T” metal hinge joins front and temples, where the HILFIGER logo is set. Colours: black, havana, black/striped grey, brown/honey.
The collection includes also the new ski goggles (mod. TH 1101), available in white with an elastic strap in the iconic colours of red, white and blue or in blue/grey with details in faux leather with a tartan plaid graphic band in blue, green and black with a contrasting white logo.
The Tommy Hilfiger eyewear collection is manufactured and distributed by the Safilo Group.
For further information:
SAFILO GROUP
Press Office
T +39.049.698.5459 pressoffice@safilo.com
TOMMY HILFIGER USA Press Office Cheng Hee Kang Women\'s, PR Director T 001.212.548.1538
e-mail: ckang@tommy.com
Rocco Venneri Men\'s, PR Director T 001.212.548.1854
rvenneri@tommy.com
TOMMY HILFIGER
International Press Office
Ellen Maguire
Director, International Marketing
& Communications T 001.212.548.1665 emaguire@tommy.com
TOMMY HILFIGER
Europe Press Office
Abdel El Hamri
Sr. Director
Marketing & Communications T +31 20 589 5701 abdel.elhamri@tommy.com
Kimberley Witcomb
Director of Communications, Europe T +31 20 589 5714 kimberley.witcomb@tommy.com
Anita Nijssen
Sr. Regional Manager Marketing & Communications T +31 20 589 2842 anita.nijssen@tommy.com
Baptiste Blanc
Manager, Regional Marketing
& Communications baptiste.blanc@tommy.com T +31 20 589 5409
Chakira Audenaerde
Manager, Regional Marketing
& Communications schakira.audenaerde@tommy.com T +31 20 589 5402
Jeroen Vermeer
Jr Manager, Regional Marketing
& Communications jeroen.vermeer@tommy.com T +31 20 589 5403
June 2011 - The Tommy Hilfiger eyewear collection, manufactured and distributed by the Safilo Group, introduces an innovative and versatile new sunglass model featuring interchangeable magnetic temple parts that provide the wearer five different playful preppy looks in one.
The TH 1090/S unisex model features an injected resin frame with a geometric ‘80s shape and offers a variety of different and highly personal interpretations of the brand’s classic, American, cool aesthetic.
The model is personalized on the temples with the iconic Tommy Hilfiger flag, which also serves as a magnetic base, and comes with four stylized magnets featuring preppy symbols that can be alternated to change the look of the glasses. Each sunglass comes with the following stylized magnets, providing a full range of versatile and fashionable looks for the wearer:
- A pink flamingo for a fun and flirty look
- A stylized skull offers a contemporary rock appeal
- A coat of arms presents a sport-chic mood
- A miniature pair of sunglasses provides an ironic and playful flair
The TH 1090/S model, available beginning October 2011, is available in blue with white temples and grey shaded lenses or in glossy black with matte black temples and grey shaded lenses.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit
www.tommy.com .
About Phillips-Van Heusen Corporation
Phillips-Van Heusen Corporation, one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY and Timberland. Visit
www.pvh.com .
For further information:
Safilo Group Press Office
Tel. : +39.049.698.5459
e-mail: pressoffice@safilo.com
Tommy Hilfiger - USA Press Office:
Cheng Hee Kang - Women\'s, PR Director
e-mail: ckang@tommy.com
Tel. : 001.212.548.1538
Rocco Venneri - Men\'s, PR Director
e-mail: rvenneri@tommy.com
Tel. : 001.212.548.1854
Tommy Hilfiger - Europe Press Office:
Baptiste Blanc - Manager
Regional Marketing & Communications
e-mail: baptiste.blanc@tommy.com
Tel.: +31.20.589.5409
Anita Nijssen - Sr. Manager
Regional Marketing & Communications
email: anita.nijssen@tommy.com
Tel +31 20 589 2842
Chakira Audenaerde - Manager
Regional Marketing & Communications
email: chakira.audenaerde@tommy.com
Tel +31 20589 5402
Jeroen Vermeer - Coordinator
Regional Marketing & Communications
email: jeroen.vermeer@tommy.com
Tel +31 20589 5403
June, 2011 – The
Tommy Hilfiger eyewear collection has been enhanced by the introduction of the brand’s
first pair of ski goggles. Manufactured and distributed by the Safilo Group, the Tommy Hilfiger ski goggles will surely attract attention on the chicest of ski slopes where sporty design elements have been combined with vintage fashion influences and iconic brand details. The unmistakable Tommy Hilfiger flag, the red, white and blue stripes and the eye-catching tartan plaid pattern found on the goggles are all synonymous with the brand’s “classic, cool American” styling.
These must-have ski goggles for Winter 2011/2012 will be prominently featured in the Tommy Hilfiger Fall/Winter 2011-2012 advertising campaign. Featuring a design inspired by the Seventies, the goggles provide the extraordinary winning combination of heritage spirit, technological innovation, Tommy Hilfiger style and a “preppy” classicism.
The wrap-around and rounded silhouette of the goggles, dedicated to all levels of skiing enthusiasts, combines innovative technical features which ensures perfect comfort. The double cylindrical lens produced in polycarbonate is a particularly lightweight, aerodynamic and strong material. It features a special anti-scratch and anti-fog coatings to eliminate any visual distortion on the slopes.
The goggles, personalised on the front by a plate engraved with the “TOMMY HILFIGER” logo, are available in white with an elastic strap in the iconic colours of red, white and blue or in blue/grey with details in faux leather with a tartan plaid graphic band in blue, green and black with a contrasting white logo.
The
TOMMY HILFIGER ski goggles (mod. TH 1101) will be available from August 2011 at selected optical retailers and Tommy Hilfiger stores, where they will be part of the holiday collection and wrapped in a festive tartan print packaging.
About the Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit
www.tommy.com .
About Phillips-Van Heusen Corporation
Phillips-Van Heusen Corporation, one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company. It markets a variety of goods under its own brands: Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co. Its licensed brands include Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and Timberland. For additional information about Phillips-Van Heusen Corporation, please visit
www.pvh.com .
For further information:
Safilo Group Press Office
Tel. : +39.049.698.5459
e-mail: pressoffice@safilo.com
Tommy Hilfiger - USA Press Office:
Cheng Hee Kang - Women's, PR Director
e-mail: ckang@tommy.com
Tel. : 001.212.548.1538
Rocco Venneri - Men's, PR Director
e-mail: rvenneri@tommy.com
Tel. : 001.212.548.1854
Tommy Hilfiger - Europe Press Office:
Abdel El Hamri
Sr. Director of European Marketing and Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5701
abdel.elhamri@tommy.com
Kimberley Witcomb
Director of European Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5714
kimberley.witcomb@tommy.com
Exciting online activities dedicated to the eyewear collection
June 2011 – The Tommy Hilfiger Group, which is wholly owned by Phillips-Van Heusen Corporation [NYSE: PVH], is pleased to announce that the Tommy Hilfiger eyewear collection, manufactured and distributed by the Safilo Group, is launching
‘THE PREPPY POINT OF VIEW’ project, as part of Tommy Hilfiger’s
“PREP WORLD”, launched in April 2011. The Prep World, a Spring/Summer 2011 limited edition capsule collection of 60 pieces for men and women, will be housed in a first-of-its-kind Pop-Up house, which is travelling to key cities around the globe this spring and summer – Paris, New York, London, Stockholm, Los Angeles, Madrid, Milan, Sylt, Germany and Knokke, Belgium. Prep World also incorporates an online experience showcasing the best of prep from around the world.
The Tommy Hilfiger eyewear collection takes centre stage in the
“THE PREPPY POINT OF VIEW” project, which encompasses a host of imaginative and interesting online activities at
www.tommy.com/eyewear , as well as featuring a new eyewear campaign in which members of the eclectic Hilfiger family interpret the eyewear. Each eyewear model is paired with interesting multimedia content shared on each Facebook user’s notice board: fantastic contents to discover, to explore the essence of preppy style and to look at the collection from a new point of view.
The eyewear styles featured in the new online activities epitomize the brand’s preppy image and iconic details, such as TH 1985 sunglasses with its neo-preppy mood, vintage sports inspiration and TH institutional colors, TH 1044/s sunglasses with its downtown attitude, the flag monogram and the stripes on the inside of the temples and TH 1054 optical frame with a 1950s look and the T-logo on the end pieces: all styles reflect the contemporary, all-American spirit of Tommy Hilfiger.
In addition, the Tommy Hilfiger Facebook fan page hosts a new and innovative virtual reality application where the users can select a pair of Tommy Hilfiger glasses and then see the world from a simulated “preppy point of view” via web-cam. Visitors are invited to upload portraits of themselves wearing preppy glasses and, by posting them on the website
www.tommy.com/eyewear , to take part in the
“TOMMY HILFIGER EYEWEAR - THE PREPPY POINT OF VIEW” competition, available in Italy, France, Spain and Germany from May 17, 2011 to September 15, 2011. The winner in each country will receive a 3-day trip to New York City.
The project is also backed by strong promotional activities in major sales outlets, with dedicated point-of-purchase materials that invite consumers to participate in the online experience.
*********************************
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. For additional information about the Tommy Hilfiger Group, please visit
www.tommy.com.
About Phillips-Van Heusen Corporation
Phillips-Van Heusen Corporation, one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY and Timberland.
Visit
www.pvh.com
For further information:
Safilo Group Press Office
t. +39 049 698 5459
e. pressoffice@safilo.com
Marybeth Schmitt
SVP of Communications
Tommy Hilfiger USA
212 548 1952
mschmitt@tommy.com
Abdel El Hamri
Snr. Director of Marketing and Communications
Tommy Hilfiger Europe
Tel: +31 (0) 20 589 5701
abdel.elhamri@tommy.com
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