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Safilo is one of the top three producers and distributors worldwide of sports models: glasses, sporting glasses, goggles and ski and cycling helmets.
The Sport Division is an important strategic business area, entirely dedicated to the activities of developing, producing, promoting and distributing the Carrera and Smith brands.
The Design Centres in Italy and in the US follow the entire development and industrialization process for new models, combining stylistic needs with respect for the strictest norms in terms of protection and safety required by this type of product, thus satisfying the expectations of Athletes and the most demanding Customers.
The marketing area of this department promotes the Group’s brands on the markets and at the most important sports events, constantly analysing Customers’ needs, in order to develop Collections able to satisfy their requirements.Sports Products are marketed all over the world through a network of branches and qualified distributors, which guarantee the best valorisation of the Smith and Carrera Collections