Safilo Group Press releases

Giorgio Armani / GIORGIO ARMANI eyewear. Extreme femininity and return to the past the new 2010/2011 sunglasses collection.

Fri, 03 Sep 2010 00:00:00 +0200

The Giorgio Armani 2010/2011 sunglasses collection has been made to appeal to an elegant, sophisticated and feminine woman and to a man who has rediscovered the DNA of earlier collections, interpreted in a modern way through the use of new technologies and innovative materials.

GA 846/S
Glamorous and chic, these women’s sunglasses feature the new decorative gem that simulates the effect of diamonds due to a new and exclusive diamonding method. The workmanship, visible on the core of the temples through the plastic transparency, is obtained by using a diamond-tipped tool which removes very thin layers of metal, leaving a milled finish which reflects the light and produces an appealing colour effect. The colours decline in chic shades of brown, violet, sand/grey, blue, red and black.

GA 834/S
The icons and the details of this model are typical of the first Giorgio Armani collections. This model has been represented and interpreted in a modern way. This acetate sunglass features a modern drop-shape personalised by recognisable early-design elements, such as the bridge and metal rivets. They benefit from maximum comfort and functionality due to the prized glass lenses, polarised for optimum vision.

GIORGIO ARMANI S.P.A.
PRESS OFFICE
TEL. +39 02 723181 FAX. +39 02 72318450
www.armanipress.it

SAFILO GROUP
PRESS OFFICE
TEL. +39 049 6985459 FAX. +39 049 6987075
www.safilo.com

Emporio Armani / EMPORIO ARMANI eyewear. Chic metropolitan inspiration and glam colours the new 2010/2011 sunglasses collection

Fri, 03 Sep 2010 00:00:00 +0200

With their urban spirit and contemporary appeal, the new EMPORIO ARMANI sunglasses feature original details, strong-impacting colour effects and modern shapes. For women, the oversized models stand out with clear contrasts recalling a decidedly glamorous style. The men’s proposals appeal with their Eighties-inspired shapes and colour combinations typical of the brand.

EA 9693/S
Inspired by the Eighties, these injected men’s sunglasses have a strong aviator shape, flat design and a masculine personality. This is reflected in the knurled decoration on the front and in the temples which have been enlivened by a metal zip, a decorative theme inspired by other brand accessories. The colour range includes glossy black, grey and Havana.

EA 9706/S
These injected women’s sunglasses feature an ample and rounded shape enhancing the metropolitan-chic appeal. The lenses are left free at the sides for an elegant “see-through” effect. A small metal eagle, the brand symbol, can be seen on the front of the temples. They are available in a range of new colours, including grey with gradient grey lenses, red with gradient grey lenses, Havana black with gradient brown lenses, Havana lilac with lilac temples and brown-grey lenses, Havana light blue with brown temples and gradient brown lenses.

EA 9667
In pure Fifties style these women’s optical frames have an ample and determined shape. The colours play with the contrast between the acetate front and the steel temples, in a perfect mix of materials. These include a crystal front and lime coloured temples, a violet front and matching temples, a crystal coloured front and glossy black temples and a crystal coloured front and red temples.

EA 9674
These men’s optical frames feature a linear and modern design, underscored by original colour effects in blue/light blue, brown/orange, apple/green, black/yellow/crystal and crystal/black. They are made particularly comfortable by the flex hinge allowing a perfect fit.

GIORGIO ARMANI S.P.A.
PRESS OFFICE
TEL. +39 02 723181 FAX. +39 02 72318450
www.armanipress.it

SAFILO GROUP
PRESS OFFICE
TEL. +39 049 6985459 FAX. +39 049 6987075
www.safilo.com

Boss Orange / BOSS ORANGE eyewear collection spring/summer 2011

Thu, 02 Sep 2010 00:00:00 +0200

After the success of the BOSS Black and HUGO eyewear collections, the BOSS Orange eyewear collection is making its debut. BOSS Orange frames reflect the young and fashionable spirit of the brand, in line with the most innovative design trends.

With a contemporary attitude and a carefree “urban inspiration”, the collection is appealing with its young and metropolitan look in a crossover of styles, distinguished by captivating colors and distinctive details. Such details include the stylized and perforated logo, which recalls other accessories by the brand, the shaped earpieces and the original wavy shaped temples for an unconventional appeal.

The eyewear collection plays with decisive and trendy cuts as in the case of the 1950s inspired men’s acetate and steel frames (BO 0002). The temples surprise with their stylish shape on which the logo appears against strong color combinations.

Inspired by street style, the men’s optical models are produced in either ultra-lightweight steel with an ultra-slim shape (BO 0001 and BO 0003) or a rectangular shape with wavy temples personalised by the BOSS Orange logo with a “cut through” effect (BO 0004). The color tones are very determined with light brown, semi-matte petroleum, matte black, dark olive, green, palladium, dark ruthenium, beige and cornflower blue.

The glamorous personality of this women’s acetate optical frame is expressed in a large butterfly shape that is decorated with the logo plaque. It is available in original colors, such as turquoise havana/blue, red havana/dark red, orange/black, violet havana and black (BO 0008).

The BOSS Orange collection of sunglasses and optical frames is manufactured and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

The Board of Directors of SAFILO GROUP S.p.A. approves the results of the first half of 2010

Mon, 02 Aug 2010 00:00:00 +0200

Key highlights of the first half of 2010:

• Net Sales at Euro 580.3 million
• EBITDA at Euro 64.8 million, 11.2% margin
• Net financial position at Euro 269.4 million

Padua, August 2, 2010 – The Board of Directors of SAFILO GROUP S.p.A. today reviewed and approved the results of the second quarter and first half of 2010.

Sales in the second quarter of 2010 increased by 7.3% at current exchange rates. At constant perimeter and exchange rates, the Group’s revenues would have increased by 5.3% over the same period of 2009.

In a business environment characterized by a still moderate and uncertain recovery of consumer spending, in the first half of 2010 Safilo achieved sales growth of 3.2% over the same period of 2009, excluding the optical retail chains in Australia and Spain, which, in the first half of 2009, recorded sales of Euro 18.5 million.
At constant perimeter and exchange rates, the Group’s revenues would have increased by 4.6% over the first half of 2009.

From a geographical standpoint, the Asian markets experienced further improving trends, led by China’s strong growth, as well as the American areas, driven by the solid performance of the sunglasses business. Both regions progressed in terms of sales volumes as well as in average selling prices.
Europe, at constant perimeter and exchange rates, remained flat over the same period of last year, confirming the still challenging business environment, especially in the business segments where the Group’s activity is more concentrated.

During the periods in consideration, Safilo’s profitability improved, mainly as a result of effective fixed costs absorption, SG&A expenses lower incidence on revenues, and the sale of the non profitable retail chains.

Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented:

“We closed the first half of the year with some positive results: mid single digits top line growth , better profitability and working capital management, improved financial leverage. However, we maintain a cautious stance for the remainder of the year, mainly as a result of the still challenging conditions in our core European markets and the uncertainties on the resilience of consumer spending growth in the US. We continue to strengthen the Group’s fundamentals through targeted business initiatives, focused investments in our core business, and a more lean and efficient organizational structure, led by a strong and experienced management team, which has been recently augmented in the appointment of Vincenzo Giannelli as Safilo Group CFO”.

Net sales of Safilo Group totalled Euro 580.3 million in the first half of 2010, growing by 3.2% compared to Euro 562.1 million reported in the first half of 2009 (+4.6% at constant perimeter and exchange rates). In the second quarter of 2010, Safilo generated revenues of Euro 294.3 million, with an increase of 7.3% over the same period of 2009 (+5.3% at constant perimeter and exchange rates).
The change in net sales was the result of:

• the performance of the wholesale channel, with sales of
   Euro 536.4 million in the first half of 2010, growing by
   5.7% at current exchange rates (+3.6% at constant
   exchange rates) compared with Euro 507.7 million in the
   first half of 2009. The improvement of the channel was
   more evident in the second quarter of the year, with
   revenues growing by 9.7% at current exchange rates (+
   4.2% at constant exchange rates), to Euro 268.9 million
   compared with Euro 245.2 million in the second quarter of
   2009;
• the performance of the retail channel, which contracted by
   19.3% to Euro 43.9 million in the first half of 2010 due to
   the disposal of the Australian and Spanish stores which
   occurred in December 2009. The decline of the channel
   was instead of 12.4% in the second quarter of 2010.
   At constant perimeter and exchange rates, the retail
   channel would have been up by 19.1% and 20.1%
   respectively in the first half and the second quarter 2010,
   in particular thanks to the good performance of Solstice
   stores open for at least one year, growing by 19.4%
   compared with the first half of 2009.

In the first half of 2010, sales of sunglasses grew by 5.9% (+8.5% at constant perimeter), performing better than prescription frames (slightly declining by 0.6%; +2.5% at constant perimeter), due to the higher reactivity of this category to the product and commercial activities developed by the Group during the year.

Sales of sunglasses saw a marked upturn in the second quarter of 2010, growing by 14.5% (+17.1% at constant perimeter), thanks to good sales volumes and a more positive price/mix effect.
The performance of prescription frames was instead weaker in the second quarter of 2010, declining by 4.4% over the same period of 2009 (-0.9% at constant perimeter). The lower rates of replacement of these products, in particular at the independent opticians channel in the US market, affected the recovery of this category.

From a geographical point of view, in the first half of 2010, sales in Americas, 40.4% of the Group’s total business, registered in the first half of 2010 an increase of 8.4% over the same period of 2009 (+5.5% at constant exchange rates). In the second quarter of 2010, the US market continued to register higher sales of sunglasses at the main department stores and at Solstice directly operated shops. This, coupled with a solid expansion of the sport business and positive trends in Latin America, allowed the Group to achieve further growth in the quarter, with sales increasing by 15.3% at current exchange rates (+ 6.1% at constant exchange rates), in spite of a slow prescription frames business.

In the first half of 2010, Europe, which represented 42.9% of the Group’s revenues, remained the weakest region, with consumer spending in some cases still declining. Sales in the European markets registered a contraction of 3.2%, performing substantially in line (+0.6%) with the same period of last year at constant perimeter and exchange rates.
In the second quarter, sales in Europe declined by 3.8%, flat at constant perimeter and exchange rates. The Mediterranean countries, more penalised throughout 2009, are still showing the highest recovery rates, especially in the sunglasses business. Performance of Central European markets instead remained more challenging.

In the second quarter of 2010, sales in Asia grew by 31.4% at current exchange rates (+21.5% at constant exchange rates), further improving the growth pace registered in the previous months and closing the first half of 2010 with an increase in revenues of 20.9% at current exchange rates (+17.8% at constant exchange rates). China represented the strongest puller of the region’s performance, thanks to the deeper penetration in the country of Safilo’s products thanks to increasingly focused commercial activities. The duty free business also continued to improve its performance.

Gross profit, amounting to Euro 346.5 million in the first half of 2010, improved to 59.7% of sales compared with 58.9% reported in the same period of 2009 .
In the second quarter of 2010, the gross profit margin achieved a progression of 170 basis points to 58.8% of sales compared with 57.1% of sales registered in the second quarter of 2009 (10.5% increase in absolute terms).
During the period under consideration, gross profit was influenced by the more satisfactory absorption of production capacity in the factories in Europe and Asia, and by the improved profitability of new collections. These benefits were partially counterbalanced by the increased level of obsolescence due to the reorganization and the clean up of selected distribution channels.

In the first half of 2010, the incidence on sales of general, administrative and selling expenses decreased to 52.0% compared with 53.7% recorded in the first half of 2009, thanks to the effect of lower retail costs following the sale of non profitable retail chains and the tighter control that the Group is operating on the business’s general and administrative expenses. In the second quarter of the year, the incidence of these costs declined to 51.8% from 53.4% recorded in the second quarter of 2009.

Operating profit (EBIT), in the first half of 2010, totalled Euro 44.7 million, up by 52.6% compared with the operating profit from ordinary activities of Euro 29.3 million reached in the first half of 2009. The improvement of the industrial profitability and the lower incidence of general, administrative and selling costs have led to a good recovery in EBIT, which, in the first half of 2010, totalled 7.7% of sales, compared with the 5.2% EBIT from ordinary activities in the same period of 2009.
In the second quarter of 2010, operating profit more than doubled to Euro 20.6 million compared with the operating profit from ordinary activities of Euro 10.2 million registered in the same period of 2009. Operating profitability during the quarter improved to 7.0% of sales compared to the 3.7% margin from ordinary activities in the second quarter 2009.

EBITDA, in the first half of 2010 was equal to Euro 64.8 million, up by 25.8% compared with the EBITDA from ordinary activities of Euro 51.5 million in the first half of 2009. EBITDA represented 11.2% of sales, an improvement of 200 basis points on the 9.2% EBITDA from ordinary activities reached in the same period of 2009.
In the second quarter 2010, EBITDA equalled Euro 30.2 million, up by 41.6% compared with EBITDA from ordinary activities in the second quarter 2009 of Euro 21.3 million. EBITDA totalled 10.2% of sales compared to 7.8% in the second quarter 2009.

The Group’s net result, negative for Euro 3.3 million in the first half of 2010 (compared with the loss from ordinary activities of Euro 7.9 million in the first half of 2009), when we include a negative currency impact of Euro 9.8 million, following the strong revaluation of the USD against the Euro at June 30th 2010 versus December 31st 2009.
The latter also explained the net loss of Euro 5.0 million recorded in the second quarter of 2010 (compared with the loss from ordinary activities of Euro 9.6 million in the second quarter of 2009).
The net result of the period was then affected by a higher tax rate, as a result of the Group’s decision not to accrue deferred tax assets.

Free Cash Flow for the first half of 2010 recorded a cash generation of Euro 51.9 million compared to a cash absorption of Euro 18.6 million in the first semester 2009.
This improvement was the result of the higher profitability of the period and in particular of the positive Euro 42.4 million change in working capital registered in the first half of 2010.
In the second quarter of 2010, inventories decreased, also due to the sale of part of the retail business, and as occurred in the first quarter of 2010. Also in the period, Trade receivables remained under control thanks to the favourable revenues mix, while Trade payables temporarily increased as a result of a different seasonality in some payments to suppliers and other creditors .
Cash flow for capital expenditure almost halved in the first half of 2010, totalling Euro 10.6 million compared to Euro 19.5 million in the first half of 2009.
Capital expenditure in the second quarter, as in the first quarter, more predominantly related to renovation and improvement of production plants in Europe.

The Net Financial Position at the end of June 2010 significantly improved totalling Euro 269.4 million, compared to Euro 588.0 million recorded at the end of December 2009 and Euro 315.4 million at the end of March 2010. The net financial position, which in March 2010 had almost halved compared to the end of 2009 due to the capital injections successfully completed in February and March 2010, further improved at the end of June as a result of the positive cash generation recorded during the second quarter 2010.

BOSS Black Eyewear presents "ALEX 99" sunglasses dedicated to the HUGO BOSS 2010 sailing program.

Fri, 30 Jul 2010 00:00:00 +0200

July 2010 - Throughout the HUGO BOSS 2010 sailing sponsoring program, Safilo and BOSS Black Eyewear will be proudly presenting the “ALEX 99” sunglasses, the official sunglasses of the HUGO BOSS IMOCA 60 round-the-world race yacht. This style is worn by the crew of the HUGO BOSS race yacht and by the skipper Alex Thomson.

The “ALEX 99” sunglasses feature a wraparound and aerodynamic injection-moulded shape, which gives a sporty look and a bold personality. The style is decorated with a metal insert featuring the HUGO BOSS logo engraved between the front and the temples, whilst internally it is personalized by the “ALEX 99” script, referring to the first name of the skipper and to the sail number of the boat.

The sunglasses are also available with high-quality polarized lenses that provide excellent vision and reduce all reflections making them perfect for outdoor sports activities.

The “ALEX 99” sunglasses (BOSS 0338/s) are available in the shades of matte black with grey lenses, shiny black with grey lenses, blue with grey lenses, havana with brown lenses, aluminum with grey polarised lenses and white with grey lenses.

Especially for the introduction of the “ALEX 99” sunglasses, Safilo proudly presents to all sailing fans a contest being held from 1st October to 15th November 2010 at exclusive opticians. The lucky winner will receive a trip for two to Barcelona from 30th December to 2nd January 2011 for a special tour onboard the HUGO BOSS racing yacht, and will meet Alex Thomson and his crew.

The collection of BOSS Black sunglasses and optical frames is manufactured and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Safilo / New optical frames collection SAFILO

Thu, 29 Jul 2010 00:00:00 +0200

SAFILO DESIGN
The new Safilo Design eyewear collection attracts attention with its winning personality and strong design features, which reflect and emphasise its character.

An innovative design for the lightweight, rectangular steel framed optical frames (mod. SD 235). The very thin and flexible temples highlight an innovative cylindrical hinge allowing total comfort. The strong colour contrasts accentuate the model’s character with blue/palladium, ruthenium/semi-matte ruthenium, matte black/ruthenium and matte palladium.

The latest-generation details make the steel optical frames ultra comfortable and lightweight (mod. SD 236). They feature nylon-supported lenses and temples that are super-flexible with an innovative cylindrical hinge, allowing a perfect fit on any face. The strong colours of this model include grey/black, blue/ruthenium, matte palladium/black and ruthenium.

SAFILO GLAMOUR
For next season the SAFILO GLAMOUR collection presents new seducing and precious optical frames, dedicated to women with an elegant and timeless charm.

The glamorous and charming steel and acetate optical frames feature a rectangular silhouette that is decorated on the temples by sparkling diamantes and precious enamels (mod. GLAM 74). The flex hinge ensures utmost comfort without compromising the models impeccable style. The refined colours include shiny striated lilac, striated light pink, brown gold/peach and light gold/prune.

Other optical frames seduce with a perfect harmony of materials, which translates into a rectangular acetate shapes with metal temples sculpted with an enamelled-coloured graphic decoration (mod. GLAM 76). This model is available in a range of soft colours including violet/lilac, raspberry/semi-matte gold, grey/ruthenium and hazelnut/brown.

SAFILO SEVENTH STREET
Appealing and witty, the new Safilo Seventh Street optical frames are dedicated to the younger generation, where they stand out for their lively design and trendy colours.

The acetate optical frames designed for up-to-date teenagers are a real eye catcher with rectangular shapes, personalised by the logo visible on the temples (mod. S 158). This model is also particularly comfortable thanks to its flexible hinges. The delicate colours include cyclamen/wisteria, pink/lilac, lilac/pink and dark violet/light violet.

Other optical frames are ideal for younger customers with rectangular acetate shapes and light metal temples where the collection’s logo is positioned (mod. S 159). The young colours include blue-white-red with electric blue temples, blue/white/grey with matte black temples, blue/white with blue temples and red/white/blue with red temples.

The unisex metal optical frames catch the eye with a contemporary lightweight design, rectangular shaped front and the shaped line of the temples (mod. S 162). The strong colours include black/red/black, violet/white, cyclamen/pink, black/light blue and dark ruthenium /black.

The SAFILO eyewear collection, designed by Enzo Sopracolle, is produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Smith Optics / New optical frames collection SMITH OPTICS

Thu, 29 Jul 2010 00:00:00 +0200

Dedicated to fans with the coolest of style, the new optical frames by SMITH stand out for their unmistakable design, innovative characteristics and for their hot colour combinations.

The women’s optical frames have a young appeal with a rectangular shape and personalised temples that feature the double “Smith” logo (mod. HINSDALE). This frame is available in total black or trendy colours such as violet/white, violet/lilac, fuchsia/black.

With a contemporary street-style appeal, the men’s acetate optical frames portray a strong personality in the profiles and graphic lines, which enliven the temples and emphasise the logo. (mod. TECHNOLOGIC 2). The highly contrasting colour combinations include crystal/black/white, grey/mud/brown, violet/red/fuchsia.

The quality of SMITH OPTICS sunglasses and optical frames is guaranteed by the experience of Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Oxydo / New optical frames collection OXYDO

Thu, 29 Jul 2010 00:00:00 +0200

For the coming season OXYDO presents eyewear frames distinguished by design research and workmanship quality. The new collection interprets renewed aesthetics for men, between contemporary mood and design refinement. These new eyewear proposals reveal a distinctive personality, made up of clean lines, discreet touches and refined colours.

The men’s modern optical frames have a geometric and ample acetate shape (mod. X 427). They feature an unmistakable design detail that is a logo photo-engraved and lacquered on the initial part of the temples. It is discreetly visible on refined colour combinations, such as black/blue, violet/white, green/red/orange, red/black, black/white and blue/grey.

With an elegant appeal and strong profiles, the men’s acetate optical frames are personalised by a discreet logo on the temples and are available in colours such as black, dark Havana and Havana, which underline the contemporary design of the model (mod. X 433).

With their minimal shape and contemporary appeal, other optical frames are produced in an ultra lightweight steel and metal (mod. X 420) or completely in metal (mod. X 436). The temples feature geometric lines that are personalised by the logo, visible against the dark colours of matte black, gunmetal, palladium/gunmetal, bronze/dark ruthenium (X 420); black/green, blue/palladium, matte black, palladium/black (X 436).

The OXYDO collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Carrera / New optical frames collection CARRERA

Thu, 29 Jul 2010 00:00:00 +0200

For next season, CARRERA presents optical frames with a distinctive and modern design, based on the Seventies and innovative design details to emphasise the contemporary spirit of the brand.

With an elegant yet simple shape, the optical frames are particularly appealing with their retro and modern style (mod. CA6167). The temples are highly comfortable due to the flex hinge and are also personalised by the logo, underscored by twin-coloured stripes. The decisive colour combinations include black/red/crystal, black/white/blue, white/red, crystal/black/white/red, black/grey/crystal.

Essential and tough, the acetate frames feature a round front and metal temples which attract attention with a vintage yet modern personality (mod. CA6165). A contrasting graphic line emphasises the logo on the temples and is visible against a number of impacting colours, including black/dark ruthenium, black/ice/black/white, green/palladium, smoke/violet, red/ruthenium, Havana/grey/dark ruthenium and striated violet/palladium.

The linear designed optical frames have a rectangular steel design (mod. CA7531). The injected temples present a graphic line that matches the logo to emphasise the decisive and dynamic design of the model. Semi-matte black, black/palladium, matte blue and palladium/black/white are all the strong available colours of this model.

Other men’s optical frames feature modern details that give a stylish look (mod. CA7534). The steel and acetate frames are personalised by the metal plaque-logo positioned on the temples, making these frames a real eye-catcher. The model is emphasised by its rectangular and lightweight shape, it comes complete with nylon-supported lenses and the frames are available in a series of strong colour combinations: bronze/brown/havana, black/red/Havana, black/blue/white, black/crystal/white, ruthenium/black/grey, black/ruthenium.

The CARRERA collection of optical frames and sunglasses is designed by Enzo Sopracolle, and produced and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Blue Bay / New optical frames collection BLUE BAY

Thu, 29 Jul 2010 00:00:00 +0200

The new BLUEBAY collection presents optical frames with a lively appeal. The new shapes win over with their sparkling design and young pop spirited colours.

Playful with a lively appeal, the oval-shaped optical frames feature a personalised logo on the temples (mod. B&B 812). The impacting and irresistible colours include cyclamen/wisteria, white/fluorescent red, red/white/blue, blue/green, black/white/yellow and aubergine/orange.

The steel frames are particularly lightweight and catch the eye with their minimal design livened up by original colours that include blue/white/green, burgundy/ivory/turquoise, burgundy/violet/peach, ruthenium/turquoise/white (mod. B&B 815); red/dark red/blue, grey/black/orange/white, sand/brown/grey, ruthenium/grey/white/black (mod. B&B 816). The BLUE BAY logo appears on a plaque as a detail on the edge of the temples.

Inspired by minimal design, the ultra-lightweight steel optical frames appeal with their butterfly shape and nylon-supported lenses (mod. B&B 817). The thin temples have a shaped line that are personalised by the collection logo that is visible against contemporary shades of matte black, blue, matte brown, satin-finish ruthenium.

The BLUE BAY eyewear collection is manufactured and distributed by Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
e-mail: pressoffice@safilo.com

Kevin Rolland, the Champion of the X-Games 2010, and Smith Optics continue together

Tue, 27 Jul 2010 00:00:00 +0200

It’s just a matter of details!
It’s virtually certain: the alliance between Smith Optics and Kevin Rolland, the phenomenon of the 2010 World free ski, will go on!

Kevin and Smith Optics won on 31th January 2010 the American X-Games at Aspen, Colorado (USA) and have repeated his success in Europe at Tignes (France) on 10th March 2010.
The victory at the X-Games freestyle winter sports for the skiers and snowboarders are as important as winning the Olympics; Kevin Rolland repeated twice after 3 months ... THAT’S INCREDIBLE!!

Over the two successes at the X-Games 2010, in his career, still at the beginning (he’s only 20 years old!), Kevin won a world championship half-pipe at Inawashiro (Japan) in 2009. This success succeeded the same title in the junior category reached in Airolo (Switzerland) in 2007.
In 2009 Kevin gained his first successes in the World Cup in Park City (USA) and in La Plagne (France), which allowed him to win the World Cup in the half-pipe discipline 2009. A second place and a third place complete his resume in the World Cup.

This is the incredible rise of the Champion!!

Kevin Rolland always uses helmets and goggles made by Smith Optics. His best helmet the MAZE with Gunmetal Dark Hours which he combines with the goggle I/O black Dayglo Good Word, or with I/O Slate Turquoise Old Signage

Giorgio Armani / Frames of life - moments of life

Thu, 22 Jul 2010 00:00:00 +0200

Life is made up of moments that follow each other, constantly bringing something new. It is composed of different sensations and emotions, and our eyewear accompanies you on this fascinating journey, like a trusted accessory from which you never want to be separated. These are not just simple frames through which to observe the world, but instruments through which to enjoy every moment intensely, grasping even the smallest and most subtle of nuances.

This project is inspired by the Giorgio Armani eyewear collections of the Eighties. These are more than just reproductions of original models that rediscover the artisan quality of those collections and evoke the spirit of the traditional production methods used to make eyewear in the past. The initiative is also a strategic one, for which the main production lines, typical of those years, have been started up again. The result is a collection of eyewear that maintains a strong identity linked to how it is manufactured. At the time these were modern pieces, and now in a modern way we have rediscovered our roots. These are objects with a refined design, which accompany us in every moment of our lives. Strong choices require a sure taste, because no one forgets a look, and a pair of glasses.

“Frames of life” for her
Pure oval (GA 789) – A new edition of the classic, round optical frames that are strongly inspired by the ‘20s. Temples are characterised by a light tubular plastic decorative trim and a piston hinge. They are available in shades of black/ruthenium, glossy brown/brown and Havana/matt silver.

“Frames of life” for him
Intellectual chic (GA 828) – A round shape that reflects the elegant taste of the ‘40s. The acetate front features a metal nosepiece fixed with rivets, and the flex temples are decorated with a thin tubular plastic trim. The colours range from shades of light Havana with palladium temples, to black with palladium temples, Havana with brown temples, reddish Havana with dark ruthenium temples and striped grey with palladium temples.

More information at:

Giorgio Armani S.p.A.
Press Office
tel. +39 02-723181
www.armani.com

Safilo Group
Press Office
tel. +39 049 6985459
www.safilo.com

Wear Carrera on Facebook & try the Mirror of Truth and become a "SHINE ON" yourself!

Thu, 22 Jul 2010 00:00:00 +0200

http://www.facebook.com/Carrera

Padua, July 2010 – On Facebook CARRERA is a pioneer of the innovative “Mirror of Truth” application. From this moment on, you can try your eyewear online too!

Inside the CARRERA profile http://www.facebook.com/Carrera?v=app_11007063052 for the first time on Facebook, you can find the application “Mirror of Truth”, an instrument which, easily and intuitively enables you to wear your preferred Carrera glasses virtually with a truly realistic effect. The choice is broad and stretches from the brand new sunglasses collection to the most appealing eyewear, to always be super trendy!

Once you’ve put “on” your preferred glasses, the “SHINE ON!” image can be rendered. The obtained photo is touched up with the summer colours distinguishing the campaign. This way everyone can join the CARRERA community and virtually become a spokesperson in the SHINE ON! campaign. The obtained image can then be moved to your Facebook profile to be shared with your friends.

SHINE ON with CARRERA!

The collection of CARRERA sunglasses, optical frames, helmets and ski goggles is manufactured and distributed by the Safilo Group.

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Safilo and Diesel communicate the termination of their eyewear license agreement

Wed, 21 Jul 2010 00:00:00 +0200

Padova, 21st July 2010 – Safilo Group and Diesel Group jointly communicate that the license agreement for the production and distribution of Diesel sunglasses and prescription eyewear collections, will continue until its agreed expiration date on December 31, 2010.

Started in 1994, the partnership between Safilo and Diesel has been successful over the years in developing sunglasses and prescription eyewear collections which have been appreciated at an international level, supported by innovative and sensational advertising campaigns.

Roberto Vedovotto, Chief Executive Officer of Safilo Group, stated: “We would like to express our appreciation and respect for the work carried out over the last sixteen years with Diesel Group. At the same time, we regret that we could not reach a shared vision on Diesel’s future strategic development in the eyewear sector and in line with Safilo Group's economic and financial targets for the renewal of its license portfolio”.

Renzo Rosso, Chairman of Diesel Group, stated: “We would like to thank Safilo for its valuable contribution during many years of successful collaboration in which we faced challenges and achieved important results. Diesel, though loyal to its DNA, is today an international Group with ambitious worldwide development plans in all its product categories, including the eyewear business, where it will continue to work with commitment and the spirit of innovation”.

Safilo Group underlines that the Diesel license represented approximately 2% of Safilo Group 2009 total revenues.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

Diesel is a truly worldwide organisation. From its Headquarters in Breganze, it directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL, Staff International, Maison Martin Margiela and Viktor & Rolf. In 2008, the holding’s revenues amounted to more than 1.300 billion euro.

This press release is also available on the website www.safilo.com.

For further information:

Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo press office
Nicoletta Chinello
ph. +39 049 6985379

Community consulenza nella comunicazione ph. +39 0422.416.111 - 02.89.40.42.31
Auro Palomba – Mob. +39 335.71.78.637
Giuliano Pasini – Mob. +39 335.60.85.019

Diesel HQ Press Office - Tel. + 39 02 42 409 555 www.diesel.com

Emporio Armani / The Emporio Armani (PRODUCT) REDtm collection new items for summer 2010

Fri, 09 Jul 2010 00:00:00 +0200

Milan, July 9th 2010 – The partnership between Emporio Armani and (PRODUCT) RED continues with the launch of a new style of sunglasses both for men and women and a new watch, for which a part of the profits of these sales will be directly given to the Global Fund to help eliminate AIDS in Africa.

The sunglasses for women have a vintage look with a square generous shape, and a red stylised eagle in relief on the arms. The sunglasses for men with their classic teardrop shape have an Eighties style, evident in the red insert on the double bridge and the red stylised eagle in relief featured at the temple end of the arms. Both items have the(EMPORIO ARMANI) RED logo on the inside of the arms. Available in black with smoke grey lenses.

The new Emporio Armani (PRODUCT) RED watch is a unisex 43mm black ion plated stainless steel quartz watch suitable for all occasions with a comfortable matte silicone bracelet. Durable yet elegant, this model is water resistant to 5 atm and features red accents on the dial and crown as well as the (EMPORIO ARMANI) RED logo.

These products will be available starting in August at Emporio Armani stores in leading cities around the world and online at www.emporioarmani.com.

Since its launch at the World Economic Forum in Davos in January 2006, Giorgio Armani has been an enthusiast supporter of (PRODUCT) RED, the global HIV/AIDS initiative created to benefit the Global Fund.

(RED)™ has set itself the primary objective of involving the private sector to help eliminate AIDS in Africa. Companies who create (PRODUCT) RED products commit to allocate part of the profits obtained from the sale of those products to benefit Global Fund grants that fund HIV/AIDS programs in Africa.

More info at:
Giorgio Armani S.p.A.
Amee Boyle/Annalisa Pirotta
annalisa.pirotta@giorgioarmani
Tel: +39 02 723181
www.armani.com
www.facebook.com/ARMANI

Valentino / Valentino: heritage into modernity

Fri, 09 Jul 2010 00:00:00 +0200

HERITAGE INTO MODERNITY
unVeiling extraVagance
rock’n’roll diVa
enVisioning beauty
Vintage modernity
unconVentional shades
captiVating attention
reinVenting glamour
celebrating Values
aVant-garde Variations
Visual experience

VALENTINO EYEWEAR
Introducing the latest special project for VALENTINO sunglasses, which re-introduces the classic V-logo in a contemporary note.
Three new acetate sunglasses reveal a mixed vintage charm with an avant-garde flavor.
The sunglasses’ stems all feature the elegant pale gold V-logo with the brand name engraved.
The VAL 5749/s model with its seductive cat’s-eye shape is available in a black, tortoiseshell or ivory frame with tinted lenses. The ivory model features a black matte V-logo.
The VAL 5750/s model is both rounded and oversized and available in a hazelnut-or grey-striped frame with tinted lenses.
The VAL 5747/s model presents an angular, modern design and is available in rouge-noir or black with tinted lenses.
All models will be available in VALENTINO boutiques and high-end eyewear stores from Autumn 2010.

THE VALENTINO COLLECTION OF OPTICAL FRAMES AND SUNGLASSES IS MANUFACTURED AND DISTRIBUTED BY THE SAFILO GROUP PRESS OFFICE - PH. +39 049 698 5459 - FAX +39 049 698 7075 - E-MAIL: PRESSOFFICE@SAFILO.COM
VALENTINO PRESS OFFICE - PH. +39 02 624921 - FAX +39 02 62492584 - E-MAIL: UFFICIO.STAMPA@VALENTINO.COM

Tue, 06 Jul 2010 00:00:00 +0200

Vincenzo Giannelli appointed new Chief Financial Officer of Safilo

Mon, 14 Jun 2010 00:00:00 +0200

Padova, 14th June 2010 – Safilo Group, worldwide leader in the premium eyewear sector, has appointed Vincenzo Giannelli in the role of Chief Financial Officer, effective September 1, 2010. Vincenzo Giannelli will report directly to Roberto Vedovotto, Chief Executive Officer of Safilo Group.

Born in Ferrara in 1964, Vincenzo Giannelli spent the last ten years at FIAT, where he acquired significant experiences in the areas of finance, planning and controlling, risk management, governance and compliance in various roles, most recently as Chief Financial Officer of FIAT Auto.

Vincenzo Giannelli joined FIAT in 2001 as Executive VP Finance to then become Chief Information Officer of FIAT Auto in 2005 and, two years later, Senior VP and Chief Financial Officer of FIAT Powertrain.

Prior to his experience in FIAT, Vincenzo Giannelli started his career at Italtel to become Chief Financial Officer of Italtel Spain in 1997. At Italtel, he was also responsible to oversee the international development of the joint venture Italtel-Siemens. He was Group Controller and subsequently Chief Financial Officer of Manuli Rubber prior to joining FIAT.

“I am very pleased to welcome Vincenzo to the Safilo team. He is a highly talented, committed and motivated professional with a deep understanding of the industrial manufacturing business. Throughout his outstanding career progression, Vincenzo has demonstrated unparalleled leadership and financial skills gained in several prestigious managerial roles. I am convinced that he is the right person to further strengthen an area which was never fully covered before and that it is strategic for the long term development of Safilo in accordance with the new direction undertaken by the company” stated Roberto Vedovotto, Chief Executive Officer of Safilo.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

This press release is also available on the website www.safilo.com.

For further information:

Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo press office
Nicoletta Chinello
ph. +39 049 6985379

Community consulenza nella comunicazione ph. +39 0422.416.111 - 02.89.40.42.31
Auro Palomba – Mob. +39 335.71.78.637
Giuliano Pasini – Mob. +39 335.60.85.019

SAFILO continues its commitment to support the Special Olympics

Mon, 07 Jun 2010 00:00:00 +0200

Padua, June 2010 - Safilo Group, leader in premium eyewear sector, continues its commitment to support Special Olympics, the international sports training and competition programme for people with intellectual disabilities that operates in 170 different countries. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now involves over 3,400,000 athletes (over 3.4 million) with intellectual disabilities in training and sports competitions worldwide.
Safilo’s involvement with Special Olympics started in 2003 as global supplier of the Special Olympics-Lions Clubs International Opening Eyes® vision care program. Opening Eyes, part of Special Olympics’ award-winning Healthy Athletes® public health initiative, is the largest program in the world dedicated to providing vision care for people with intellectual disabilities. A large number of athletes have the chance to benefit from the vision screenings , and above all, to receive prescription eye glasses to correct their sight problems and sunglasses to protect their eyes. The Opening Eyes program also provides sports protective eyewear for athletes that train and compete in contact sports.
The care and prevention program called, “Opening Eyes”, was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation, the largest service club in the world, formalized a global partnership and enabled the Opening Eyes program to expand internationally.

Safilo renewed its support for Special Olympics last year by donating a total of 14,537 spectacles and 9,855 pairs of sunglasses. In addition, Safilo personnel often take an active part in the implementation of the events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.

From the United States to France, from Spain to China, from South Africa to Australia, Special Olympics continually involves a number of athletes in sports events aimed at uniting a passion for sport with individual dignity and success.
Through the support to Special Olympics, Safilo demonstrates its sensitivity towards important charity initiatives and corporate responsibility, supporting this project aimed at improving the integration and welfare of those involved.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and more than 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

About Special Olympics
Special Olympics is an international organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. Through year-round sports training and athletic competition and other related programming for more than 2.25 million children and adults with intellectual disabilities in more than 150 countries, Special Olympics has created a model community that celebrates people’s diverse gifts. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. There is no cost to participate in Special Olympics. Visit Special Olympics at www.specialolympics.org.

Safilo Group Press Office
Tel.: +39 / 049 / 698 5459
Fax: +39 / 049 / 698 7075
E-Mail: pressoffice@safilo.com

Fri, 28 May 2010 00:00:00 +0200

Safilo Group and Juicy Couture renew eyewear licensing agreement

Wed, 26 May 2010 00:00:00 +0200

Padova, May 26, 2010 – Safilo Group, worldwide leader in the premium eyewear sector, and Juicy Couture, one of the world’s most dominant lifestyle brands for women and girls, have renewed the licensing agreement granting Safilo the worldwide right to design, manufacture and distribute optical frames sunglasses and related eyewear products for the Juicy Couture brand.

The multi-year agreement and additional five-year renewal option covers optical frames, sunglasses and certain other eyewear products for women and girls branded with the JUICY COUTURE® and JUICY® trademarks and extends a worldwide partnership originally forged in 2005. Juicy Couture has a proven track record in many countries where ready-to-wear consumers appreciate a complete lifestyle offering, including accessories.

“We are very pleased to continue our relationship with one of the world's leading lifestyle brands,” said Roberto Vedovotto CEO of Safilo Group. “This license agreement with one of the fastest growing brands in the fashion industry is a perfect fit with our brand portfolio and it provides us with an opportunity to further develop the eyewear collection of this modern and internationally recognized brand.”

“We are thrilled to build on the success of our partnership with Safilo, which began five years ago,” said Edgar Huber, President of Juicy Couture. “Safilo’s global strength makes them the right partner to take Juicy Couture’s business to the next level of growth. We look forward to continuing our relationship and introducing innovative eyewear fashions that will delight Juicy Couture customers across the world.”

Feminine, chic, and playful, Juicy Couture’s glasses, sunglasses and related eyewear products have won over discerning fashionistas internationally. During any given season, the Juicy Couture assortment may include fashionable silhouettes and an array of frames that range in colors from modern, dark tones and stylish tortoise shell to buttercup-yellow and neon pink. Juicy Couture eyewear is known for its touch of whimsy, often featuring playful heart shapes, peace symbols and Swarovski crystal detailing.

About Safilo
The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

This press release is also available on the website www.safilo.com.

About Juicy Couture
Juicy Couture is the world’s most irreverent, fun, and on-trend lifestyle brand for women and girls of all ages. Whimsical, confident, and feminine with an edge, Juicy Couture was founded in Los Angeles by two fashion-obsessed best friends. Known for making the track suit an icon of casual luxury, today Juicy Couture is a global phenomenon with an assortment that spans fashion apparel, handbags, jewelry, fragrance, eyewear, shoes, intimates, swimwear, yoga and baby. Juicy’s newest collection, Bird by Juicy Couture, is an elevated assortment that meshes street-wear-chic with pedigreed luxury to create the quintessential wardrobe for the modern, downtown muse. Juicy Couture is available in the United States through approximately 100 Juicy Couture and Juicy Couture Outlet stores, in select department stores, and online at JuicyCouture.com. The world of Juicy is expanding at an unprecedented pace, and Juicy Couture is currently available in approximately 60 countries through both freestanding and shop-in-shop retail destinations in the UK, EU, Middle East, and Asia.

For further information:

Safilo Group Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo press office
Nicoletta Chinello
ph. +39 049 6985379

Community consulenza nella comunicazione ph. +39 0422.416.111 - 02.89.40.42.31
Auro Palomba – Mob. +39 335.71.78.637
Giuliano Pasini – Mob. +39 335.60.85.019

Juicy Couture
Amanda Garland
PR Manager, Juicy Couture
amanda_garland@juicycouture.com
ph. +1.212.626.5148

BWR
Hayley Scheck
hscheck@bwr-la.com
ph. +1-310-248-6154

Safilo and MRM Worldwide Italia win the 'Freccia d'Oro' award with the Optician Kit Campaign

Fri, 14 May 2010 00:00:00 +0200

Milan, 14th May 2010: Safilo, worldwide leader in the premium eyewear sector, and MRM Worldwide Italia, the Digital Thinking Agency which is part of McCann Worldgroup, led by Michele Sternai, have been awarded the prestigious Assocomunicazione “Freccia d’Oro” Award in the “Trade Sales Force” category with the Optician Kit campaign. The award ceremony took place yesterday 13th May in Milan during the Omnicom Expo and Dm Expo event.

To promote Optyl in 15,000 opticians’ shops in Europe, the trademark registered by Safilo which identifies a special plastic material used exclusively by the company to create some of the models in its most prestigious collections, MRM – with Alex Brunori MRM Worldwide Italia as Executive Creative Director – designed a kit apparently created way back in 1970 containing a fictitious scientific magazine, a letter written by the imaginary scientist Fridebald Schulz and a bottle containing a front frame, the result of an interesting experiment which highlights one of the characteristics of this unique material.

The project was designed to consolidate knowledge about Optyl amongst opticians, highlighting its advantages compared to other materials, and has achieved excellent results in terms of awareness and buy in. The kits, sent out to opticians pretending that Schulz himself sent them forty years ago, have been on display in thousands of stores arousing a huge amount of interest and curiosity from the public.

Reverse stock split from May 10, 2010

Wed, 05 May 2010 00:00:00 +0200

Padova, May 5, 2010 – SAFILO GROUP S.p.A. (the “Company”), as part of the process of implementing the resolution approved by the Extraordinary Shareholders’ Meeting held on April 30, 2010 (registered today at the Companies’ Register of Belluno), hereby gives notice that on May 10, 2010 will be carried out the reverse stock split of the current 1,136,439,310 ordinary shares of SAFILO GROUP S.p.A., with a par value of Euro 0.25 each, into 56,821,965 new shares with a par value of Euro 5.00 each, on the basis of 1 (one) new ordinary SAFILO GROUP share, with a par value of Euro 5.00 (ISIN code IT0004604762, coupon no. 1) and regular dividend yield, for every 20 (twenty) existing ordinary SAFILO GROUP shares with a par value of Euro 0.25 (ISIN code IT0003430813, coupon no. 4) and regular dividend yield.

For the sole purpose of numerically balancing the transaction, Multibrands Italy B.V., holder of 423,115,679 ordinary shares, has expressed its consent to the cancellation of 10 (ten) shares prior to the reverse stock split.

Accordingly, starting from May 10, 2010, the share capital of the Company, equal to Euro 284,109,825.00, will be divided into no. 56,821,965 ordinary shares with a par value of Euro 5.00 each and such shares (ISIN code IT0004604762) will be traded on the Mercato Telematico Azionario organised and managed by Borsa Italiana S.p.A..

In order to facilitate the implementation of the reverse stock split process, which will be carried out by authorized intermediaries participating in the centralized administration system of Monte titoli S.p.A., Banca IMI S.p.A. will act as counterpart in the liquidation of non-groupable share fractions of SAFILO GROUP ordinary shares, or will satisfy any requests, from authorized intermediaries, to purchase grouped ordinary shares, exclusively within the limits of the amount of grouped ordinary shares transferred to Banca IMI S.p.A. in the fractions liquidation activity.

The aforementioned activities will be carried out, at the request of each intermediary, from May 10 to May 21, 2010 inclusive, based on the official price recorded by Borsa Italiana S.p.A. of the old ordinary shares of SAFILO GROUP on May 7, 2010, the last day for trading shares with the ISIN code IT0003430813.
Shareholders will not incur any charges for incidental expenses related to the transactions referred to above.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

This press release is also available on the website www.safilo.com.

For further information:

Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo press office
Nicoletta Chinello
ph. +39 049 6985379

Community consulenza nella comunicazione ph. +39 0422.416.111 - 02.89.40.42.31
Auro Palomba – Mob. +39 335.71.78.637
Giuliano Pasini – Mob. +39 335.60.85.019

CARRERA and Christina Aguilera appear together in the music video "Not Myself Tonight"

Mon, 03 May 2010 00:00:00 +0200

PADOVA, Italy, 3rd May 2010 – The long-awaited latest music video by Christina Aguilera, "Not Myself Tonight," makes its debut – at last – and in it, the sultry singer is wearing a pair of sunglasses from the legendary CARRERA Vintage Collection, this season's must-have fashion accessory.

In the music video, directed by Hype Williams and produced by RCA Records, Aguilera discovers herself in new form. Throughout the video, Aguilera transforms into multiple characters, all containing a touch of Aguilera’s playful and strong demeanour that fans have adored. The stylized video finds Aguilera setting her eye to the future, giving a glimpse into what is to come. The song "Not Myself Tonight" has an up-beat dance rhythm and is engaging: "Not Myself Tonight" is the lead single for the new album “Bionic” and is already a hit!

During her performance, Christina wears the CARRERA sunglass model "Endurance," one of the extremely colourful models from the CARRERA Vintage Collection. Made with Optyl (a trademark which identifies a plastic used exclusively by Safilo Group), the "Endurance" is inspired by the unforgettable Eighties retro fashions and attracts attention with its highly recognizable aviator shape. These fashion-forward CARRERA sunglasses help define Christina's latest chapter of her ever-evolving innovative style and cement her role as a hard-core fashion icon.

The CARRERA Vintage Collection features new fashion sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from CARRERA have achieved cult status and make a bold fashion statement.

"Not Myself Tonight" is currently being broadcast on all major radio and online outlets.

CARRERA
CARRERA's trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, CARRERA was acquired by Safilo Group, a market leader in sunglasses and prescription eyewear. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality.

The press release is also available in the Multimedia News Release version
multivu.prnewswire.com/mnr/prne/carrera/42418/

Safilo Group Press Office
Tel: +39 – 049 – 698 – 5459
Fax : +39 – 049 – 698 – 7075
E-mail: pressoffice@safilo.com

The Board of Directors of Safilo Group S.p.A. approves the results of the first quarter of 2010

Fri, 30 Apr 2010 00:00:00 +0200

Key highlights of the first quarter of 2010:

• Net Sales at Euro 286.0 million
• EBITDA at Euro 34.6 million, 12.1 % margin
• Net Profit at Euro 1.7 million, 0.6% margin
• Net financial position at Euro 315.4 million

Padua, 30th April 2010 – The Board of Directors of SAFILO GROUP S.p.A. today reviewed and approved the results of the first quarter of 2010.

In the first quarter of 2010, Safilo experienced sales substantially in line with the first quarter of 2009 (-0.7% at current exchange rates), although the Group divested its optical retail chains in Australia and Spain, which had sales of Euro 9.3 million and a negative EBITDA of Euro 0.8 million in the first quarter of 2009.
At constant perimeter and exchange rates, the Group’s revenues grew by 3.9% over the same period of 2009, showing some recovery in a still uncertain business environment.
The first three months of 2010 saw the progressive improvement of the US market, also confirmed by the positive performance of Solstice directly operated stores in the US. The Group registered a good performance in the most important Asian markets (excluding Japan), whereas European markets continued to be challenging, with volume growth counterbalanced by the decrease in average sales tickets due to consumer demand still focused on more affordable price products.

In the first quarter of 2010, the Group’s profitability improved. The industrial margin achieved by the wholesale activities in the first quarter of 2009 was confirmed also in the first quarter of 2010. Operating margin improved too, as a consequence of lower selling, general, and administrative expenses, and as a result of the sale of the non profitable retail chains.

Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented:

“2010 has started with some signs of recovery in markets like the United States and Asia, whereas conditions are still challenging in Europe. In the context of a still uncertain and volatile business and macroeconomic environment, the Group made some progress as far as its business and financial performance are concerned.

We remain focused on continuing to improve our overall performance during the year, following the completion of the recapitalization plan during the first quarter, that has allowed us to have a better capital structure now. The net financial position is Euro 315.4 million, almost half compared to the end of last year”.

For the Press Release please see the attached file.

The Shareholders' Meeting of Safilo Group SpA has approved the financial statements at Dec 31, 2009. The Extraordinary Shareholders' Meeting has approved the Reverse Stock Split of the share capital

Fri, 30 Apr 2010 00:00:00 +0200

• Following the Reverse Stock Split, the share capital of the Company will be composed by n. 56,821,965 ordinary shares of a nominal value of 5.00 Euro each, equal to 284,109,825.00 Euro.

Padua, 30th April 2010 – The Shareholders’ Meeting of Safilo Group S.p.A., held today on second call, has discussed and approved the Company’s financial statements, the Board of Directors’ report on the financial year 2009 and, furthermore, viewed the consolidated financial statements.

Today also, the Extraordinary Shareholders’ meeting has approved the Reverse Stock Split, proposed by the Board of Directors held on 29th March 2010, on the present share capital of the Company (composed by n. 1,136,439,310 ordinary shares with a nominal value of Euro 0.25 each) in the ratio of 1 new Safilo ordinary share, with a nominal value of 5.00 Euro, every 20 old ordinary shares held. Following the Reverse Stock Split, the share capital of the Company will be composed by n. 56,821,965 ordinary shares of a nominal value of 5.00 Euro each, equal to 284,109,825.00 Euro.

The starting day and the conditions for the reverse stock split will be established in consultation with the competent authorities and, in particular, with Borsa Italiana S.p.A. and will be communicated to the market in due course.

The Extraordinary Shareholders’ meeting has also modified articles 5, 14, 15, 17, 21, 22, 24 and 29 of the Articles of Association.

All the documentation relating to the Shareholders’ meeting, including the new Articles of Association, will be made available also on the Company's internet website at www.safilo.com/en/investors.html.

****

Additional information as requested by Consob in accordance with art. 114, paragraph 5, of the Legislative Decree n. 58/98

a) Sale of retail activities

Economic impact deriving from the sale and amount of cancelled credits:

In the context of the investment agreement stipulated with the Partner HAL Holding N.V., in December 2009 the Group sold the retail chains Just Spectacles (in Australia) and Loop Vision (in Spain), for a total consideration of 13.7 million Euro, a value which was supported by an expert assessment drawn up by a leading consultation firm.
In particular:
- on 22nd December 2009, Safint B.V. sold to HAL Optical Investments B.V. the shares of Optifashion Australia PTY Ltd., representative of 100% of the relative share capital;
- on 28th December 2009, Safilo Espana S.L. sold to GrandVision S.A. the shares of Navoptik S.L., representative of 100% of the relative share capital.

Below there is a summary of the principal economic indicators which are representative of the contribution that the sold retail chains have made to the consolidated income statement in 2009:

- Net sales of 36.3 million Euro, equal to 3.6% of consolidated net sales;
- Negative operating result of 7.6 million Euro;
- Negative EBITDA of 4.9 million Euro;
- Net loss of 9.9 million Euro.

The sale of the chains furthermore has generated for the Group a capital loss of 19.4 million Euro, which includes the waiver of financial and commercial receivables towards the sold retail companies for an overall amount of 11.7 million Euro. Therefore the sold chains have impacted the income statement of the Group for a total value of 29.3 million Euro in losses.

Progress in negotiations for sale of the Mexican chain:

With reference to the company Tide Ti S.A. de C.V., owner of the Mexican chains Sunglass Island and Island Optical, whose sale was also provided for by the Investment Agreement, it is hereby specified that:

(i) Negotiations are still pending between the company HAL Optical Investment B.V. and the Mexican minority shareholders for the realization of the aforementioned Agreement between Safilo Group and HAL. To date, no contract has been signed for the sale of these chains;

(ii) On 28th December 2009, the Group signed an agreement by which the subsidiary Safint B.V. granted to HAL Optical Investments B.V. an option for the purchase of 100% of the share capital of Tide Ti S.A. de C.V.. The option for the purchase of 100% of the capital provides for the payment of 6.1 million Euro, increased by the price that the Group will pay for the purchase of 40% of the share capital currently held by the minority shareholders, in accordance with the conditions and terms stated in the shareholders’ agreements signed by the Group with the minority shareholders. This amount will be further adjusted based on (i) the amount accumulated annually equal to the highest value between the interest on the agreed price (calculated at a predetermined rate) and company profit due to the Group, (ii) any capital increases or cash contribution, deducted (iii) any dividends paid to shareholders. This option constitutes an alternative solution should negotiations with minority shareholders not be successful, and, in any case, it depends on the condition precedent of the purchase by Safint B.V. of the residual stake equal to 40% of the share capital of Tide Ti S.A. de C.V., which, based on existing shareholders’ agreements, could take place from 2014.

The option may be exercised by HAL Optical Investments B.V. at any time in the 12 months following the third working day after Safint B.V. has carried out the purchase of the shares owned by the minority shareholders.

b) Role carried out by Partner HAL in Group strategies

Regarding the role of HAL as industrial partner, to date no modifications are foreseen to the commercial and industrial strategies of the two Groups and no plan has been drawn up for a possible integration between the wholesale channel managed by Safilo Group and the retail channel managed by HAL. The intention of both, in fact, is to maintain total commercial and organizational independence and separation between the two groups.

c) Licensing agreements due to expire by 2011

Within the Group’s portfolio of licensed brands, the revenues related to the brands set to expire by 2011, represent approximately 23% of consolidated turnover. With relation to these agreements the Group has commenced negotiations for the renewal for future years. To date, with the exception of the recent extension of the license for the Marc Jacobs and Marc by Marc Jacobs brands, no definitive agreements have been signed. The Group, which believes that in the renewal decision it gives priority to the potential profitability of each brand being negotiated, considers it probable however that, by the end of the year, it will be able to achieve renewal of the main brands which represent the majority of the turnover set to expire. With reference to the top four licensed brands in terms of revenues (Giorgio Armani, Emporio Armani, Gucci and Dior), the relative percentage incidence on the consolidated turnover of the Group at 31st December 2009 is approximately 45%.

d) Bonuses and other incentives paid to directors, statutory auditors and directors with strategic responsibilities

During 2009 directors and auditors did not benefit from bonuses and other incentives. Directors with strategic responsibilities received a total amount of 60.000 Euro, as bonus.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

This press release is also available on the website www.safilo.com.

For further information:

Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo press office
Nicoletta Chinello
ph. +39 049 6985379

Community consulenza nella comunicazione ph. +39 0422.416.111 - 02.89.40.42.31
Auro Palomba – Mob. +39 335.71.78.637
Giuliano Pasini – Mob. +39 335.60.85.019

Carrera conquers Cyberspace!

Wed, 28 Apr 2010 00:00:00 +0200

THE ICONIC EYEWEAR BRAND INVADES THE INTERNET WITH AN ALL-NEW WEBSITE AND ONLINE MARKETING BLITZ
SHINE ON WITH CARRERA!

Padua, April 2010 – CARRERA, the iconic international eyewear brand known for its sunglasses, optical frames, ski goggles and helmets, as well as cycling helmets and sunglasses, is taking the Internet by storm with the announcement of a newly revamped www.carreraworld.com web site and an aggressive new Web-based marketing campaign to promote its Spring 2010 “SHINE ON” ad campaign and to take the brand closer than ever to its public through contemporary forms of communication.

To further heighten the brand’s online awareness, CARRERA’s new Spring 2010 “SHINE ON” ad campaign will be the focus of an extensive online marketing outreach effort, consisting primarily of a series of banner ads which will appear on many Italian, Spanish, German, French and Portuguese websites dedicated to fashion and lifestyle and an important presence on leading search engines.

The new website has added an ever-important social media component and now includes applications to share photo galleries, communities and more via the most important social networks (Facebook, Flick’r, Twitter, My Space) in an effort to create a close interaction with the site’s visitors. The CARRERA pages and profiles featured on the various platforms have been designed to generate an intimate dialogue with all of the brand’s fans around the world.

To contemporize the brand’s communications strategy and engage its global fan base in cyberspace, CARRERA has completely redesigned its website www.carreraworld.com. The revamped site keeps the same address but features all-new content and graphics for an overall high impact look and feel, making the site more dynamic than ever before for simple, direct browsing.

The reenergized website underscores the uniqueness of the CARRERA brand which is successful in both the “SPORT“ category (with ski helmets, goggles, cycling helmets and sport sunglasses designed for a winning performance) and in the “FASHION AND LIFESTYLE“ category (with its fashion sunglasses and optical frames which are hallmarked by innovative design and cutting-edge technology). CARRERA’s two important worlds are seamlessly integrated on the new website, allowing visitors to have enhanced brand interaction and a heightened cyberspace dialogue.

Specifically, the www.carreraworld.com web site is broken down into numerous sections that make surfing the site easy and interesting: The “ABOUT US” section introduces the user to the CARRERA brand with more than a half century of history, innovations and news; the “TECHNOLOGY” portion provides information on the innovative materials used to make CARRERA eyewear, such as Optyl (the trademark which identifies a unique and extremely lightweight plastic material with remarkable colour capabilities) or polarised and photo-chromatic lenses that guarantee optimum vision even during extreme sport activities.

The “EYEWEAR” and “SUNGLASSES” tabs are where the season’s newest optical frames and sunglasses can be viewed in all available colours, and a series of search criteria will help visitors find their “ideal glasses”.

The “SHINE ON” section includes information on the brand’s new global marketing campaign with backstage footage and photographs, and the “TEAM” section focuses on the skiers and cyclists that comprise the brand’s sponsored athletes.

Ample space is also dedicated to CARRERA’s sports products in a number of areas featuring CARRERA helmets and goggles in the “WINTER” section and cycling helmets and technical sports sunglasses in the “SUMMER” section. Visitors can access and download details of the advanced technological information that characterises CARRERA’s sports products by clicking on the “TECHNOLOGIES” and “DOWNLOAD” tabs.

The newly enhanced website can be viewed in Italian and English (in both the “INTERNATIONAL” version for the various markets and the “USA” version for the American market), as well as in Spanish, French, German and Slovenian.

The CARRERA sunglasses, eyewear and ski helmets and goggles collection is manufactured and distributed by the Safilo Group.

www.safilo.com/HB/press.php

Safilo Group Press Office
Tel. : +39 / 049 / 698 5459
Fax : +39 / 049 / 698 7075
E-mail: pressoffice@safilo.com

Safilo Group extends eyewear licensing agreement for Marc Jacobs and Marc by Marc Jacobs to the end of 2015

Tue, 27 Apr 2010 00:00:00 +0200

Padova, April 27th, 2010 – Safilo Group, worldwide leader in the premium eyewear sector, has extended the licensing agreement with world renowned designer Marc Jacobs (Marc Jacobs International, LLC) until December 31st, 2015 to design, manufacture and distribute worldwide prescription eyeglass frames as well as sunglasses under the Marc Jacobs and Marc by Marc Jacobs brands. The licensing agreement was originally set to expire on December 31st, 2011.

Safilo Group, which has been a licensee of the Marc Jacobs and Marc by Marc Jacobs brands since 2004, has presented highly successful collections over the past years which have obtained constantly improving results, confirming these brands as amongst those most desired in the eyewear world.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 32 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Diesel, 55DSL, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Valentino, Yves Saint Laurent and, starting from Fall 2010, Tommy Hilfiger.

This press release is also available on the website www.safilo.com.

For further information:

Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo press office
Nicoletta Chinello
ph. +39 049 6985379

Community consulenza nella comunicazione ph. +39 0422.416.111 - 02.89.40.42.31
Auro Palomba – Mob. +39 335.71.78.637
Giuliano Pasini – Mob. +39 335.60.85.019

Safilo / Optyl: a unique trademark for unique eyewear

Mon, 12 Apr 2010 00:00:00 +0200

Lightweight, hypoallergenic eyewear with original colour effects and exceptional qualities? If it is also extremely fashionable, it becomes absolutely irresistible!
All this is possible thanks to Optyl, a trademark which identifies a plastic used exclusively by Safilo for some of its most unique models.

Optyl is a revolutionary innovation for people who want to wear eyewear with extraordinary characteristics: it is no coincidence that some of the most prestigious brands that Safilo produces include models in their collections which use the particular material identified by this trademark.

The product of a special combination of substances, it is a thermosetting plastic material which is extremely lightweight and comfortable because it adapts to the wearer's face. A durable material, it is also hypoallergenic since it contains no plasticisers. Furthermore, it is treated with a special surface coating which protects it from corrosion caused by sweat and cosmetics.
All these exceptional characteristics are encapsulated in a frame which can also pride itself on outstanding colour and three-dimensional effects.

Optyl is a trademark registered by Safilo.

***

The bottle preserves the result of an experiment which aptly demonstrates one of the special properties of this material: its memory effect. In fact the bottle and frame front have been heated to a temperature of 140°C; when the front frame reaches this temperature it is deformed, but once inserted in the bottle, it cools and reverts back to its original shape.

Safilo Group Press Office
Tel: +39 / 049 / 698 5459
E-mail: pressoffice@safilo.com

Jimmy Choo /

Tue, 06 Apr 2010 00:00:00 +0200