Safilo Group Press releases

Press notice Safilo

Fri, 11 May 2012 00:00:00 +0200

Padua, May 11, 2012 – During today’s meeting between SAFILO, trade unions and workers’ representatives, the Company presented its Industrial Plan and announced that 1000 preliminary redundancies have been identified in its Italian production sites following the non-renewal of the Armani license.
The Company underlines that it has immediately set in motion a negotiation table with the trade unions and workers’ representatives in order to identify the best industrial and organizational structure for the future, with the aim of minimizing the social impact and safeguarding the Company’s competitiveness, for the benefit of the workers who will remain in force, by carrying out its mid and long term plans for which “Made in Italy”, innovation, and product quality remain an absolute priority.
All parties have agreed upon and set down a calendar of technical meetings to closely examine the situation which will take place starting from today until May 28. It has been furthermore agreed that, during this period, all possible efforts will be made to identify shared solutions to ensure the best possible management of the overstaffing problem.

The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo, Blue Bay – and the licensed brands Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Yves Saint Laurent. For further information www.safilo.com

Contacts:

Safilo Group Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo Group Communication Department
Cristina Andresano
Milan – ph. +39 02 00615382
Padua – ph. +39 049 6985322

The Board of Directors of Safilo Group S.p.A. approves the results of the First Quarter of 2012

Fri, 04 May 2012 00:00:00 +0200

THE BOARD OF DIRECTORS OF SAFILO GROUP S.P.A. APPROVES THE RESULTS OF THE FIRST QUARTER OF 2012

ACQUISITION OF THE POLAROID EYEWEAR BUSINESS
COMPLETED ON APRIL 3, 2012

Padua, May 4, 2012 – The Board of Directors of Safilo Group S.p.A. today reviewed and approved the results of the first quarter of 2012.

Safilo ended the first three months of the year recording net sales of Euro 288.7 million, an operating profit of Euro 23.1 million and a positive net result of Euro 12.0 million. These results allowed the Group to keep the financial leverage at 2.1x (Net debt / EBITDA LTM), substantially in line with the record level achieved at the end of 2011.

In the first quarter of 2012, the Group’s performance has been characterized by lower sales volumes due to the Armani phase-out and the market weakness in some European countries.

Financial highlights

The North American market continued to perform well in the period, especially in the prescription frame business of the independent opticians, a channel in which Safilo is strengthening its leadership.

In Asia, the backlog orders confirmed the good trend and the strength of Safilo’s organization and brand portfolio in the region.

The business continued to be challenging in some Southern European countries still affected by the general slow-down in consumption.

Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented:

“In this first quarter of 2012, results were in line with our expectations both in terms of sales and operating performance.

The strength of our brand portfolio, with particular reference to the high-end, diffusion and fashion segments, enabled us to consolidate and selectively improve our competitive positions, proving the effectiveness of our distribution and product activities.

Among the strategic actions implemented in this quarter, the most significant ones are the global roll-out of Carrera and the launch, on a worldwide scale, of the new Céline collections in the prescription frames and sunglasses markets.

The acquisition of Polaroid is a key strategic step towards our long term objectives and we are enthusiastic of the market opportunities that we will be able to exploit.
Polaroid represents a significant event in the marketplace, seizing a great opportunity to move way beyond the current industry focus of fashion-oriented products, by embedding high quality lens expertise in the fast growing specialist and value-for-money segments.

Despite the several challenges we are facing today, we are confident to reach our medium-term goals thanks to the strategic activities being implemented.”

Key Economic performance

As expected, the first quarter of 2012 was influenced by the phase-out of the Armani Group licenses, with sales decreasing in the quarter, impacting the Group performance especially in Europe and to a lesser extent in the United States and Asia.

The Group net sales of the period reached Euro 288.7 million compared to Euro 300.7 million recorded in the first quarter of 2011 (-4.0% at current exchange rates, -6.3% at constant exchange rates).
The wholesale business recorded revenues of Euro 271.5 million compared to Euro 284.5 million in the first quarter of 2011 (-4.6% at current exchange rates, -6.8% at constant exchange rates).

However, the organic performance of the business highlighted a slightly positive trend, with the Group top licenses consolidating their competitive positions in the main emerging markets, while Tommy Hilfiger, Boss Orange and Marc by Marc Jacobs kept expanding and strengthening in Europe.

The plan to expand Carrera on a worldwide level continued in the quarter with the launch of the brand in the Chinese market. In the period, Carrera progressed in Latin America and the United States, where the development of special product editions contributed to its expansion in such markets.

From a geographical standpoint, the organic performance of the American market was characterized by the solidity of the prescription frame business at the US independent optician stores, where the Group achieved positive results, confirming its leadership position in this channel.
In the United States, the retail business also recorded positive trends, benefitting from the good like for like performance posted by Solstice sunglass stores, reaching a 3.7% growth in the period. At the same time, Safilo moved forward with its efficiency plan started in 2011, closing eight additional non-performing stores in the quarter.
In the first quarter of 2012, sales in the American market were equal to Euro 117.4 million compared to Euro 118.7 million in the first three months of 2011 (-1.1% at current exchange rates, -4.8% at constant exchange rates), also influenced by the returns of unsold products relating to the discontinued brands .

Asian markets recorded a good performance, as demonstrated by the strong sales campaign in February during the Shanghai and Seoul trade shows. Safilo keeps strengthening its competitive position in the fashion and diffusion segment, which is becoming even more relevant alongside the already mentioned success of the top licensed brands.
In contrast with the significant weakness of Japan, revenues in the Travel Retail business and South Korea registered strong growth rates.
Total revenues in Asia reached Euro 48.9 million compared to Euro 47.3 million in the first quarter of 2011 (+3.5% at current exchange rates, -1.3% at constant exchange rates).

In Europe, the still uncertain economic environment is negatively affecting the top line, especially in the Italian domestic market at the independent shops level, and in nearby southern European countries, such as Spain, Portugal and Greece.
Sales in Europe were also impacted by the strong decline recorded in the quarter by the sport business of ski goggles and helmets, due to the particularly adverse weather conditions.
On the other hand, sales grew in France and Germany, where the general positive performance of prescription frames was coupled with the progress of the sunglass business of Safilo’s key accounts.
Russia, which experienced a strong growth in 2011, registered a double-digit growth rate in the period, becoming one of the best engines of growth for the European area going forward.
In the first quarter of 2012, European sales were Euro 118.4 million compared to Euro 130.1 million in the first quarter of 2011 (-9.0% at current exchange rates, -9.2% at constant exchange rates).

In terms of profit and loss, gross profit amounted to Euro 174.2 million in the first quarter of 2012 compared to Euro 183.0 million in the first quarter of 2011, or 60.3% of sales (60.9% in the first quarter of 2011), only partially influenced by the decline of sale volumes.

In the first quarter of 2012, the Group operating profit (EBIT) was Euro 23.1 million compared to Euro 31.4 million registered in the first quarter of 2011.
Beyond the above mentioned factor, the operating margin, equal to 8.0% of sales (10.4% in the first quarter of 2011), was impacted by the costs related to the strategic strengthening of the organizational structures and the incidence of fixed costs related to the discontinuing business, unavoidable in the short-term.

EBITDA, in the period, amounted to Euro 32.3 million compared to Euro 40.7 million in the first quarter of 2011. EBITDA margin equaled 11.2% of sales (13.5% in the first quarter of 2011).

The first quarter of the year ended for Safilo with a net profit of Euro 12.0 million and a net margin of 4.1% of sales (Euro 18.4 million in the first quarter of 2011). In the period, net financial expenses declined compared to the same quarter of 2011, mainly thanks to the advanced partial redemption of Euro 60 million High Yield bond undertaken by the Group in June 2011. Tax rate was instead equal to 32.7% of the Group pre-tax profit.

Key Cash Flow data

In the first quarter of 2012, Free Cash Flow was slightly negative for Euro 5.9 million compared to the absorption of Euro 6.8 million in the first quarter of 2011.
Free Cash Flow was influenced by the lower net profit of the period, the lower absorption of resources from net working capital and total investments slightly up after increasing to 75.5%* the shareholding in the subsidiary in China, one of the Group’s most strategic region.
In the period, the ratio of the net working capital on the last twelve month sales remained around 28.5% (28.8% in the first quarter of 2011) and it was mainly influenced by the decline in sale volumes.

Net debt at the end of March 2012 was Euro 243.2 million compared to Euro 238.3 million at the end of December 2011 and Euro 268.2 million at the end of March 2011.
The financial leverage (Net debt / EBITDA LTM) was thus equal to 2.1x compared to 1.9x at the end of December 2011 and 2.4x at the end of March 2011.

……………………………

Subsequent events

On April 3, 2012 Safilo Group S.p.A. completed the acquisition of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning.
The effects of the acquisition and the contribution to the Group income statement will be recorded starting from the second quarter of 2012.

The transaction, completed for a consideration of Euro 59.8 million, was funded for Euro 44.3 million by Multibrands Italy B.V., controlled by HAL Holding N.V., via a reserved capital increase at Euro 9.00 per share. Following the capital increase, Multibrands Italy B.V.’s stake in the share capital of the Group has increased from 37.2% to 42.2%.

* On April 30, 2012, the shareholding in the Chinese subsidiary was increased to 90.0%.

For the complete press release please check the pdf file

Giorgio Armani / Giorgio Armani presents the new advertising campaign: Frames of Life SS12

Fri, 04 May 2012 00:00:00 +0200

Following the first launch of the “Frames of Life” campaign in 2010, and the itinerant project, Frames of Your Life, Giorgio Armani’s sunglass collection is now the focus of a summer journey that captures genuine moments of pure relaxation.

Shot in sophisticated black and white by photographer Serge Guerand, the new advertising campaign, Frames of Life – Spring/Summer 2012 speaks of vacations, of an intimate and pleasant atmosphere uniquely set in and around Saint Tropez.

The photographs are powerfully suggestive and hark back to a cinematic iconography, which has become part of the collective imagination, while maintaining the immediacy and directness of a travel journal. Each shot conveys a state of mind and slice of life and the sunglasses, true icons of the Armani style naturally become integral to the tableau.

The sunglasses collection has been expertly crafted and designed to accompany every instant of simple, every day life. These purely shaped objects are about timeless modernity, and hold a sense of tradition in them and the feeling that they become one with their owners: they are not merely accessories but the expression of the self of each individual who wears them.

The campaign will be online from May at armani.com/framesoflife, the site that has been devoted to the new campaign and conceived as a journal where images and portions of Armani’s official video are revealed in chronological order. Visitors can follow a day in the life of the campaign models, moment by moment. The stills will come with brief captions, describing the vibrant and perfect settings of the pictures thus becoming a spontaneous and honest diary shared with the public. A collection of timeless photographs, which captures the essence of the Frames of Life campaign.

For further information: Giorgio Armani - International Press
Anoushka Borghesi / Annalisa Pirotta
Annalisa.pirotta@giorgioarmani.it
Tel. 02/723181
www.armanipress.it

http://www.armani.com/giorgioarmani/framesoflife/pressrelease

Marc by Marc Jacobs / "I Love Stripes" The new Marc by Marc Jacobs Iconic Sunglasses and Optical Frames

Fri, 04 May 2012 00:00:00 +0200

May 2012 - Marc by Marc Jacobs eyewear presents its new “I Love Stripes” collection.
Featuring both acetate and metal styles, the brand's signature stripes provide eye-catching detail to the temples. From rectangular silhouettes for the Men’s offerings, to refined cat eye shapes for the Women, the collection is chic and wearable.
Drawing inspiration from downtown New York in the 1980’s the new wave shapes are now more colorful than ever. Graphic and angular in their construction; plays on transparency, matte finishes and bold color combinations create modern styles for the Marc by Marc Jacobs enthusiast.
The iconic stripes are interpreted in two versions: a finer stripe available in two tone models (MMJ316/s, MMJ525, MMJ534) and a wide stripe featuring exclusive multi-layer acetate pastel tones (MMJ315/s, MMJ530, MMJ531, MMJ533).
The Marc By Marc Jacobs collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group Press Office
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
pressoffice@safilo.com

Marc Jacobs Press Office
Ph: 001. 212. 343. 0222
Fax: 001. 212. 966. 0782

The Shareholders' Meeting of Safilo Group S.p.A. has approved the financial statements as at December 31, 2011

Fri, 04 May 2012 00:00:00 +0200

Padua, May 4, 2012 – The Shareholders’ Meeting of Safilo Group S.p.A., held today, has discussed and approved the Company’s 2011 financial statements and the Board of Directors’ report and, furthermore, viewed the consolidated financial statements.

With reference to the report on remuneration submitted to the Shareholders’ Meeting in accordance with Art. 123-ter of the Consolidated Law on Finance, the same meeting has favourably resolved upon the remuneration policy and procedures adopted by the Company.
All the documentation relating to the Shareholders' Meeting is available on the Company's website at www.safilo.com/en/investors.html.

The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo, Blue Bay – and the licensed brands Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Yves Saint Laurent. For further information www.safilo.com

Contacts:

Safilo Group Investor Relations
Barbara Ferrante
ph. +39 049 6985766
www.safilo.com/en/investors.html

Safilo Group Communication Department
Cristina Andresano
Milan – ph. +39 02 00615382
Padua – ph. +39 049 6985322

Tommy Hilfiger / Tommy Hilfiger announces the launch of The Promise Eyewear Collection in support of Millennium Promise

Fri, 04 May 2012 00:00:00 +0200

AMSTERDAM, THE NETHERLANDS (April, 2012) – The Tommy Hilfiger Group, which is wholly owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of The Promise Collection of Tommy Hilfiger Eyewear, manufactured and distributed by the Safilo Group, to benefit Millennium Promise. Katie Holmes, Tommy Hilfiger’s international brand ambassador for The Promise Collection, is supporting Millennium Promise and their efforts to raise awareness for the plight of African communities living in extreme poverty, and the substantive changes being implemented by Millennium Promise to provide these communities with a sustainable future.

The Promise Collection of Tommy Hilfiger eyewear features two classic styles with African prints, colors and natural wooden effects. All proceeds from the sale of the Collection will go towards the Millennium Villages Project. The limited edition collection will be available in select Tommy Hilfiger stores across Europe, the U.S., Mexico and India, at Macy’s, and on Tommy.com from April 2012.

“The Promise Collection eyewear is inspired by Africa: the local colors and textures–the blues, greens, yellows and reds of the native dress, the landscapes and the sky,” said Tommy Hilfiger. “The Collection reinterprets some of our favorite all-American design pieces with African patterns and prints.”

The unique range of eyewear incorporates the logo and striking patterns also found in The Promise Collection apparel capsule collection. The funds raised from sales of The Promise Collection of Tommy Hilfiger eyewear will go towards helping the people of Ruhiira, a Millennium Village in Uganda, receive improved eye care and treatment. For example, part of the proceeds will be used to pay for special eye care days where villagers have access to free checkups several times a year. Those in need of corrective lenses, both children and adults, will also be supported by these funds, with a special focus on those who need to improve their sight for work or education.

The two classic styles in The Promise Collection are the TH1112/S/MP sunglasses and the TH 1136/MP eyeglasses. Each style is available in two colors and showcases The Promise Collection’s African inspired pattern and wooden-effect motif on the arms. The sunglasses feature The Promise Collection logo on the inner arm with an African-inspired print pattern on the outside temples and are available in a brown front with brown lenses or a blue front with grey lenses. The Promise Collection’s African logo appears on the left lens. With the eyeglasses, the African-inspired pattern and The Promise Collection logo can be found on the inner arms, with frames available in subtle Havana or striking blue.

For more information about Millennium Promise and The Promise Collection by Tommy Hilfiger, or to track the progress being made in the Ruhiira villages, please visit Tommy Hilfiger’s dedicated online experience, I Promise at www.tommy.com.

# # #

About the Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.

About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.

About Millennium Promise
Millennium Promise is the leading international non-profit organization solely committed to supporting the achievement of the Millennium Development Goals to halve extreme poverty by 2015. In partnership with the Earth Institute at Columbia University and UNOPS, Millennium Promise oversees the Millennium Villages Project, which supports integrated social and business development services for more than 500,000 people in rural communities across 10 countries in Africa. By engaging donor nations, corporations, and the general public in this effort, our work is premised on the belief that, for the first time in history, our generation has the opportunity to end extreme poverty, hunger, and preventable disease. For more information, visit www.millenniumpromise.org

About Safilo
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo, Blue Bay – and the licensed brands Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Céline, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Yves Saint Laurent. For further information www.safilo.com

For further information:

Tommy Hilfiger
USA
Zach Eichman
Vice President, Corporate Communications
T +1 212.548.1938
zacheichman@tommy.com

Europe
Abdel El Hamri
Sr. Director, Marketing & Communications
T +31 20 589 5701
abdel.elhamri@tommy.com

International
Eric Reed
Vice President, Marketing & Communications China
T +86 21 2213 9898 ext 8152
eric.reed@thchina.com.cn

Ellen Maguire
Director, Global Communications
T +1 212 548 1665
emaguire@tommy.com

Safilo Group
HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Gucci / Gucci eyewear new packaging and sunglasses in Liquid Wood material

Thu, 03 May 2012 00:00:00 +0200

GUCCI MAKES FURTHER COMMITMENT TO ENVIRONMENTAL RESPONSIBILITY: NEW COMPACTSUSTAINABLE PACKAGING AND EYEWEAR IN BIODEGRADABLE LIQUID WOOD MATERIAL

Milan/Padua, May 2012 - Less than one year after setting an industry precedent with the launch of sustainable eyewear, Gucci and Safilo are pleased to make a further commitment to environmental responsibility with new eco-friendly packaging and the first-ever sunglasses made from Liquid Wood – aninnovative biodegradable material never before used in the eyewear sector.

As part of a worldwide eco-friendly program designed to progressively reduce the company's impact on the environment, the House first launched 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper in 2010 and will now extend this packaging towards its eyewear collections. The new unique foldable case minimizes stock space, limiting both the weight and amount of shipments and in turn helping to reduce 60%of CO2 emissions.

Themodern and refined casewill bear the Mobius loop, which is an internationally recognized symbol used to designate recyclable materials. Upon purchase, customers will receive an informational leaflet and a preaddressed envelope in order to send the case to a dedicated center where it may be recycled to make new products. Additionally, the FCS-certified paper shopping bag mirrorsthe House’s existing sustainable packaging. The new case will be exclusively available from May at Gucci boutiques for men’s, women’s and children’s sunglasses – and from August through the worldwide distribution network for both optical frames and sunglasses.

Furthermore, Gucci ispleased to announce the future introduction ofsunglasses made from Liquid Wood, a biodegradable, eco-friendly material that represents analternative to the plastic usually in the production of eyewear.Liquid Wood boasts a composition from bio-based materials: wood fibre from sustainably managed forests and lignin from the paper manufacturing process and natural wax.

The initial prototype in semi-matte black with shaded grey glass lenses has been developed using the bamboo-inspired frame, a must-have in the most recent Gucci eyewear collection, that meets a revolutionarymaterial true to Gucci’s commitment to environmental sustainability. In addition to the hinges, the small metal rings that outlinethe bamboo joints are made from recycled metal. Meanwhile, the mineral glass lenses enhance the elegant style of these large, wrap-around shaped sunglasses.

About Gucci
Founded in Florence in 1921, Gucci is one of the world's leading luxury fashion brands. With a renowned reputation for quality and Italian craftsmanship, Gucci designs, manufactures and distributes highly desirable products such as leather goods (handbags, small leather goods, and luggage), shoes, ready-to-wear, silks, timepieces and fine jewellery. Eyewear and fragrances are manufactured and distributed under license by global industry leaders in these two sectors. Gucci products are sold exclusively through a network of directly operated boutiques (390 DOS as of March 2012) and a small number of selected department and specialty stores. www.gucci.com.

About SafiloGroup
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With aninternational presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors,Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo, Blue Bay – and the licensed brandsAlexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, BottegaVeneta, BOSS Black, BOSS Orange, Céline,Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade,Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, YvesSaint Laurent. For further information www.safilo.com

Contacts:

Gucci
Arabella Musgrave
Arabella.musgrave@uk.gucci.com
44.20.78982800

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Jimmy Choo / The New Jimmy Choo Eyewear Collection presents "Lana" Folding Sunglasses

Fri, 20 Apr 2012 00:00:00 +0200

April 2012 - The Jimmy Choo eyewear collection presents LANA folding sunglasses. The sophisticated style of the Jimmy Choo brand harmoniously blends with utmost versatility, to create these practical yet glamorous sunglasses.

Red carpet inspired, these folding butterfly-shaped injection-moulded sunglasses with waved metal temples combine utmost functionality with glamorous elegance

Once folded, they may be placed in a mini-pochette or the elegant clutch case, featuring a refined python texture; the perfect accessory for a truly sophisticated look.

LANA is available in four different colour ways; black and yellow gold, Havana and yellow gold, zebra horn and rose gold, zebra coral and rose gold.

The LANA model is available at leading optical retailers, Jimmy Choo boutiques and department stores.

The JIMMY CHOO eyewear collection is produced and distributed by the Safilo Group.

SAFILO GROUP
HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Jimmy Choo / The Jimmy Choo eyewear collection celebrates its origins with its new exclusive and iconic sunglasses

Wed, 18 Apr 2012 00:00:00 +0200

April 2012 - With the eyes of the world squarely on London this season, and in celebration of the brand’s British heritage, Jimmy Choo Eyewear offers exclusive Union Jack sunglasses ALEX, poised to make their own British Invasion.

The 80s-inspired, easy-to-wear, square-shaped acetate sunglasses feature the Jimmy Choo interpretation of the Union Jack print on the inside of the front and on the outside of the temples, for an irresistible touch of patriotic glamour.

ALEX is available with the front in four different colour and lens options; red front with smoke lenses, blue with blue mirrored lenses, white with blue mirrored lenses, black with smoke lenses.

Each pair is presented in a soft case featuring the Jimmy Choo interpreted Union Jack pattern.

ALEX is available at leading optical retailers, Jimmy Choo boutiques and department stores.

The JIMMY CHOO eyewear collection is produced and distributed by the Safilo Group.

SAFILO GROUP
HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Dior / Dior Homme - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

THE “BLACKTIE” STATEMENT

The “BlackTie” eyewear collection figures the essence of the Dior Homme collections.

Its signature focuses on the iconic metal cut on the temples.

The new styles reflect the distinctive personality of Dior Homme: both sophisticated and minimalist in a perfect balance of the contemporary and the timeless.

This fashion concept highlights the 3 sunglasses shapes and the 5 optical frames.

BLACKTIE146S
2012 SPRING-SUMMER ADVERTISING CAMPAIGN
ACETATE SUNGLASSES / HIGH SQUARE SHAPE.
ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.
COLOURS: BLACK WITH GREY SHADED LENSES, BLACK WITH GREY POLARIZED LENSES, HAVANA WITH SHADED BROWN LENSES, HAVANA WITH POLORIZED BROWN LENSES, SHADED GREY WITH SHADED GREY LENSES AND SHADED GREY/CRYSTAL WITH SHADED BROWN LENSES.

BLACKTIE147S
ACETATE SUNGLASSES / LARGE AVIATOR SHAPE.
ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.
COLOURS: BLACK WITH GREY LENSES, BLACK WITH GREY POLARIZED LENSES, HAVANA WITH BROWN POLARIZED LENSES, HAVANA WITH BROWN LENSES, SHADED BLUE/GREY WITH BROWN LENSES, SHADED GREY WITH DARK GREY LENSES, SHADED BROWN/GREY WITH DARK GREY LENSES, AND SHADED GREY/CRYSTAL WITH SHADED GREY LENSES.

BLACKTIE148S

ACETATE SUNGLASSES / SQUARED CLASSICAL SHAPE.

ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.

"CD" LOGO ENGRAVED ON THE TEMPLES.

COLOURS: BLACK WITH DARK GREY LENSES, HAVANA WITH SHADED BROWN LENSES, SHADED GREY WITH GREY SHADED LENSES, SHADED BROWN/GREY WITH BROWN LENSES.

BLACKTIE 149
ACETATE FRAME / SMALL RECTANGULAR SHAPE.

ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.

COLOURS: BLACK, HAVANA, SHADED BLUE/GREY, SHADED GREY, SHADED BROWN/GREY, AND SHADED CRYSTAL.

BLACKTIE150

ACETATE FRAME / RECTANGULAR SHAPE.

ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.

COLOURS: BLACK, HAVANA, SHADED BLUE/GREY, SHADED GREY, SHADED BROWN/GREY, AND SHADED GREY/CRYSTAL.

BLACKTIE 151

ACETATE OPTICAL FRAME / LARGE SQUARE SHAPE.
ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.
COLOURS: BLACK, HAVANA, SHADED BLUE/GREY, SHADED GREY, SHADED BROWN/GREY, AND SHADED GREY/CRYSTAL.

DIOR0172
OPTICAL FRAME IN METAL AND ACETATE / HIGH SQUARE SHAPE.
SOPHISTICATED MIX OF MATERIALS FOR A DISTINCTIVE MODERN STYLE.
ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.
COLOURS: BLACK, BLACK/RUTHENIUM, BROWN/GUN, AND BLUE/PALLADIUM.

DIOR0173
OPTICAL FRAME IN METAL AND ACETATE / RECTANGULAR SHAPE.

SOPHISTICATED MIX OF MATERIALS FOR A DISTINCTIVE MODERN STYLE.
ICONIC “DIOR HOMME” METAL CUT ON THE TEMPLES.
"CD" LOGO ENGRAVED ON THE TEMPLES.

COLOURS: BLACK, BLACK/RUTHENIUM, BROWN/GUN, AND BLUE/PALLADIUM.

Dior / Dior - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

DIOR SUMMERSET EYEWEAR COLLECTION: NEW CONTEMPORARY LUXURY

The new eyewear collection takes its inspiration from the Maison’s sophisticated stylistic heritage, adding a luxurious contemporary twist: the new season's sunglasses and optical frames fascinate with couture shapes inspired by the refined style of the fifties.

Between New Look and Modern Elegance: the classic Dior shapes are reinterpreted with soft round volumes outlined by smart low-relief lines. Elegant color contrasts in exclusive milky shades create a modern and chic trompe l'oeil effect.

DIORSUMMERSET1
2012 Spring Summer Campaign Style
Round oversized fifties-style acetate sunglasses. The front part is outlined with smart low-relief lines, which emphasize the sophisticated colour contrasts in exclusive two-tone natural shades. The temples come in refined shades of havana and feature the "Dior" metal logo.
The "Zeiss" sunglasses lenses, synonymous with advanced optical perfection, guarantee the highest quality of vision and the best possible eye protection.
The colour range of the bi-layer acetates, created by Dior in exclusivity, includes black/Havana, dark havana/brown, beige/milk, khaki/milk, brown/milk, red/milk, and grey/milk.

DIORSUMMERSET2
Acetate sunglasses with a feminine oval shape, both stylish and retro. The front part is outlined with smart low-relief lines, which emphasize the sophisticated colour contrasts in exclusive two-tone natural shades. The temples come in refined shades of havana and feature the "Dior" metal logo.
The "Zeiss" sunglasses lenses, synonymous with advanced optical perfection, guarantee the highest quality of vision and the best possible eye protection.
The colour range of the bi-layer acetates, created by Dior in exclusivity, includes black/havana, Havana/ brown, beige/milk, khaki/milk, brown/milk, grey/milk, and red/milk.

DIORSUMMERSET3
Acetate sunglasses with a vintage-inspired aviator shape. Dior Boutique exclusivity created in limited and numbered edition to 600 pieces. The front part is outlined with smart low-relief lines, which emphasize the sophisticated colour contrasts in exclusive two-tone natural shades. The temples come in refined shades of havana and feature the "Dior" metal logo.
The "Zeiss" sunglasses lenses, synonymous with advanced optical perfection, guarantee the highest quality of vision and the best possible eye protection.
The colour range of the bi-layer acetates, created by Dior in exclusivity, includes black/havana, havana brown, beige/milk, and khaki/milk.

CD3244
Acetate optical frame with an oval shape for an ultra-feminine 50’s feel. The front part is outlined with smart low-relief lines, which emphasize the sophisticated colour contrasts in exclusive two-tone natural shades. The temples come in refined shades of havana and feature the "Dior" metal logo.
The colour range of the bi-layer acetates, created by Dior in exclusivity, includes black/havana, havana /brown, brown/milk, and red/milk.

CD3245
Low acetate optical frame with an oval shape for a timeless romantic look. The front part is outlined with smart low-relief lines, which emphasize the sophisticated colour contrasts in exclusive two-tone natural shade. The temples come in refined shades of havana and feature the "Dior" metal logo.
The colour range of the bi-layer acetates, created by Dior in exclusivity, includes black/havana, havana brown, red/milk, and grey/milk.

Yves Saint Laurent / Yves Saint Laurent - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

Yves Saint Laurent introduces its new eyewear collection, composed of refined and modern sunglasses and optical frames for men and women.
The purity of the shapes, the attention to details and the range of colors make this collection a perfect paradox of modernity and timelessness, of elegance and originality – an essential detail of Yves Saint Laurent style.

THE SPRING/SUMMER 2012 EYEWEAR EDITION
Yves Saint Laurent introduces its new capsule collection, composed of original and modern sunglasses and optical frames.
Those multi-layered acetate models feature animal prints and unique combination of colours, which have been exclusively developed for this edition.

YSL 6366/S
Women’s cat-eye sunglasses in multi-layered acetate, two studs with engraved YSL ‘Cassandre’ on temples.
Colours: Matte Havana/Beige/Greige, Matte Black/Red/White, Panther/Matte Black, Black/Matte Black, Black/Matte Havana, Matte Blue/Beige/White.

YSL 6369
Women’s cat-eye optical frame in multi-layered acetate, two studs with engraved YSL ‘Cassandre’ on temples.
Colours: Matte Havana/Beige/Greige, Matte Black/Red/White, Panther/Matte Black, Black/Matte Black, Black/Matte Havana, Matte Blue/Beige/White.

YSL 2345/S
Men’s square-shape sunglasses in multi-layered acetate, two studs with engraved YSL ‘Cassandre’ on temples.
Colours: Matte Black/Grey horn/Grey, Brown/Burgundy/Caffelatte, Matte Havana/Havana, Matte Black/Black, Black/Matte Havana.

YSL 2350
Men’s square-shape optical frame in multi-layered acetate, two studs with engraved YSL ‘Cassandre’ on temples.
Colours: Matte Black/Grey horn/Grey, Matte Havana/Havana, Matte Black/ Black, Black/Matte Havana.

WOMEN’S 2012 EYEWEAR – COLLECTION II

YSL 6357/S
Women’s oversized sunglasses with ‘Yves Saint Laurent’ logo on temples.
Colours: Transparent Olive, Transparent Dark Grey, Transparent Dark Red, Transparent Brown, Transparent Blue, Greige.

YSL 6362

Women’s cat-eye optical frame in acetate, double metal plaque with engraved YSL ‘Cassandre’ on temples.
Colours: Transparent Dark Grey/Black, Honey/Plum, Transparent Blue/Dark Blue, Panther/Black, Olive/Dark Olive, Havana.

MEN’S 2012 EYEWEAR – COLLECTION II

YSL 2340/S
Men’s pilot-shape sunglasses in acetate with metal ‘Y’ monogram and studs on the front, engraved ‘Yves Saint Laurent’ logo on metal temples.
Colours: Military Matte Green/Light Gold, Matte Black/Light Gold, Black/Matte Black, Dark Havana/Light Gold, Matte Blue/Ruthenium, Matte Brown/Ruthenium.

YSL 2343
Men’s rectangular-shape optical frame in metal and acetate with engraved ‘Yves Saint Laurent’ logo on temples.
Colours: Dark Ruthenium / Havana, Matte Black/Black, Dark Ruthenium/Matte Light Havana, Dark Ruthenium/Matte Blue.

The Yves Saint Laurent collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

SAFILO GROUP PRESS OFFICE
Milan T +39 02 76020154
Padua T +39.049.698.5459
pressoffice@safilo.com

YVES SAINT LAURENT PRESS OFFICE
7 Avenue George V, 75008
Paris, France
Tel. +33 (0)1 56 62 64 00

Tommy Hilfiger / Tommy Hilfiger - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

Smith Optics / Smith Optics - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

AUTHENTIC AND UNMISTAKEABLE:
THE NEW SUNGLASSES AND OPTICAL FRAMES FROM SMITH OPTICS

The authentic, unmistakeable cool design of the new SMITH OPTICS eyewear will win over fans seeking the coolest style: the new sunglasses and optical frames strike with a dynamic, winning, and irresistible character.

Contemporary style – A modern and cool character for the new women’s acetate sunglasses: the butterfly shape and the wavy temples give vivacity and style to the lines. The colours emphasize the model's young feel: black/turquoise, black/shaded purple, shaded aquamarine, and tortoise/burgundy (mod. JETSET). A wraparound shape and a contemporary personality for these large-shaped sunglasses, also available with polarized or mirrored lenses (mod. TERRACE), featuring evergreen colour shades: matte and gloss black, mahogany, blue black and silver black.

Sportypersonality – These injection-moulded wraparound sunglasses have an appealing rectangular enveloping shape: the perfect accessory for both urban style and outdoor sports. The rigorous lines of the temples are embellished with attractive graphic patterns, and the end tips and the nose-pads feature a rubber effect for maximum comfort. The emphatic colours help define the decisive character of the model: striped brown, matte black, pearl black, and transparent grey (mod. STRONGHOLD). High-quality lenses and innovative technical details for these sports wraparound sunglasses; the matte black model comes with photochromic glass lenses, which perfectly adjust to changing light conditions (mod. TENET). The colour palette features definite strong colours: matte black, mahogany, pearl black.

Easy-to-wear look – Full silhouette and a vintage spirit for these men’s acetate optical frames with a distinctive square shape and temples featuring a metal logo-plate engraved with the icon of the collection. The colours are bright: emerald green, honey, yellow Havana and black (mod. CLANCY). The brand’s Evolve line, made from Rilsan Clear® - a bio-based alternative to nylon, that is derived from non-genetically modified castor beans. It is used in an ever-increasing range of industrial applications, including the men’s injection-moulded optical frame, featuring temples with a metal detail bearing the engraved iconic logo (mod. FADER).

This soft-shaped women’s acetate optical frame, is characterized by the brand’s engraved icon on the metal detail visible on the temples, featuring contrasting or tone-on-tone colours with respect to the frame (mod. CONFESSION).

Superlight touch – A decreased construction for these men’s steel optical frames with semi-rimless lenses for maximum lightness - emphasized by soft matte shades of ruthenium, bronze and green. The ultra-slim arms are inlaid with the unmistakeable icon of the collection. (mod. AVEDON).

The quality of SMITH OPTICS sunglasses and optical frames is guaranteed by the experience of the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Safilo / Seventh Street - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

“URBAN” and “SUPERCOLOR” KEYNOTES FOR THE
NEW EYEWEAR FRAMES FROM SEVENTH STREET

New eyewear from SEVENTH STREET offers younger wearers a standout choice of lively colour combinations and pure shapes. Sparkling with personality, these are must-have eyeglasses for a young and contemporary look; perfectly “urban Style.”

The theme is lightness
Light and bright oval-shaped metal eyeglass frames, with the youthful personality of super-contemporary colour combinations: blue with black, black with red, black with fuchsia and black with white matte treatment (mod. S 186).Playful colours also abound for the acetate model, with hourglass-shaped temples, and small round studs on the front: fuchsia/cyclamen/wisteria, purple/wisteria, lilac/crystal/white, pink/white (mod. S 190).

Especially for children
Bright colours for acetate frames in round shapes dedicated to the youngest wearers of eyeglasses, in striking combinations that are full of fantasy: blue/white/red, blue/white, fuchsia/cyclamen/wisteria, violet/blue/fuchsia (mod. S 188).A sweet, tender touch for the ultra-slim, ultra-lightweight metal model adorned with a small enamelled heart on the temples featuring contrasting colours: black/white, fuchsia/black, purple/lilac, wisteria/white, pink/white, cyclamen/white (mod. S 197).

The SEVENTH STREET eyewear collection is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Safilo / Safilo - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new SAFILO eyewear collections for next season are the perfect mix between design and technology, the distinguishing traits of a brand that has always been a byword for quality and excellence.

The new SAFILO GLAMOUR optical frames, dedicated to elegant women with a timeless charm, seduce with their squared shape, embellished with a jewel-like decoration that illuminates the temples and is clearly visible on the elegant tones of turquoise, lilac, beige and light blue (mod. GLAM 89). The rimless model has a seductive appeal, with temples featuring soft pearl shades and dazzling Strass crystal decorations (mod. GLAM 94). A sparkling carré-cut crystal detail adorns the square-shaped model with acetate front and temples (mod. GLAM 92).
The lightweight rectangular-shaped metal silhouettes enthral with their refined details, such as the enamelled coloured temples, in shades of light brown, light pink, shiny lilac, light gold (mod. GLAM 91).

The SAFILO DESIGN collection, dedicated to the detail-oriented contemporary man, proposes models with a modern, strong design. Among these, a squared acetate optical frame with temples characterized by the innovative “block-hinge”, the latest advance in technological design (mod. SD 255). These also come in an oversize version (mod. SD 266), as well as in rounded, ultra-lightweight beta titanium models; a new generation material that is perfectly matched with a timeless design (mod. SD 265).

The men’s thin sheet steel optical frame strikes the perfect balance between retro style and innovative materials. This frame is rimless at the bottom and has ultra-lightweight metal temples. The colour palette features bold tones of black/dark ruthenium, brown/black, blue/black, matte black (mod. SD 259)

The SAFILO ELASTA line’s metal model has a timeless shape, which once again features the traditional Elasta hinge, but stands out for its unique shape, designed to fit thick lenses. The temples feature the “Dynamic S” logo, distinctively visible against shades of grey/black, brown/gold, ruthenium/pink gold, semi matte dark ruthenium (mod. E 3083).

The SAFILO eyewear collection is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Pierre Cardin / Pierre Cardin - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new Pierre Cardin sunglasses and optical frames captivate with their classic style, a combination of timeless design and distinctive details.

Sunglasses’ timeless style
The new women’s sunglasses with their sophisticated silhouettes and unique details, strike the perfect balance between a traditional and modern feel.

The women’s square-shaped sunglasses feature a large, wraparound silhouette with temples adorned by a dazzling pave set Strass crystal (mod. P.C. 8359/S), available in five different colour ways; black, blue/brown, eggplant, Havana, marbleized red.

These square-shaped oversize acetate sunglasses lend an ultra-feminine allure and seduce with their sophisticated decorations, such as the metal plaque enlivened by a sparkling crystal (mod. P.C. 8360/S).

Perfectly in line with Pierre Cardin’s style, these men’s wraparound sunglasses bear a metal insert on the temples, characterized by a photo-engraved logo (mod. P.C. 6141/S).

Optical frames’ charm
The new optical frames denote a classic style, a combination of clean, simple lines and recherché details.

An elegant, ultra-feminine shape for the slim metal optical frame with temples embellished with a sparkling Strass crystal detail (mod. P.C. 8783). This model comes in shades of gloss and matte lilac, pink and silver, shaded matte wisteria and semi matte light gold.

A lightweight feel for the women’s metal optical frame with a square front, has flat temples decorated with the logo and a dazzling Strass crystal (mod. P.C. 8777).

The women’s square-shaped acetate optical frame featuring a timeless silhouette is adorned with a stunning Swarovski crystal detail on the temple, which enlivens the elegant tones of ice/pearl blue, beige/Havana/crystal, peach/brown/crystal, palladium pink (mod. P.C. 8365).

The men’s optical frame featuring a metal detail bearing the engraved logo on the temples catches the eye with its classic, timeless design (mod. P.C. 6139).

Vintage inspirations for the square-shaped optical frame with a metal double bridge and temples bearing a laser engraved logo (mod. P.C. 6778). The colour palette encompasses definite hues of horn brown, matte black and dark ruthenium, dark ruthenium and dark Havana, ruthenium and black.

Appealing colour combinations for the women’s optical frame featuring a round front and temples decorated with a carré-cut Strass crystal detail, which stands out on the refined shades of peach, ice, beige/Havana and pale pink (mod. P.C. 8362).

The PIERRE CARDIN eyewear collection is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Oxydo / Oxydo - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

POWERFUL PERSONALITY AND INNOVATIVE DESIGN
FOR THE NEW OXYDO EYEWEAR COLLECTION

The new OXYDO eyewear collection is for those who want to make a personal statement through the glasses they wear. An indispensable style accessory, that allows you to show your true self, letting out that inner world that is usually hidden. Whilst setting free a strong seductive personality that goes beyond fashion.

OXYDO sunglasses and optical frames have a personal, individual, and intense style: the perfect result of careful research into the latest designs and with the highest quality in the details.

New minimalist design - The linear pared-down style of these rectangular sunglasses for men is given definition by the new “rail” texture on the frames. The subtle photo-engraved logo on the temples, visible against the sharp shades of black and matte black which emphasize the model's modern personality (mod. OX 1026/S).

The retro-style acetate optical frame (OX 486) also features the “rail” texture, and stands out for its refined details, such as the metal stud on the front; available in four different colours: horn brown, horn grey-black, matte black and striped grey.

Retro inspiration - Retro with a modern twist and edgy stylistic details: these unisex acetate/metal sunglasses catch the eye with their elegant and classis details, such as the metal nose pads and studs framing the lenses (mod. OX 1027/S).

The colour palette includes bold tones, such as antique pewter/black/grey horn, antique fuchsia/purple/mauve horn, lilac/pearl purple/orange, and light gold/pearl gold/red.

A retro ‘cat-eye shape’ for the women’s acetate optical frame is accentuated with temples featuring the brand’s iconic design and its original colour combinations: fuchsia/white/fuchsia, black/crystal, purple/cyclamen/fuchsia, turquoise/black/turquoise (mod. OX 490).

Vintage mood - These seductive women’s butterfly acetate sunglasses come in sophisticated colour combinations: tobacco/black-grey horn, beige/brown, plum/mauve horn, mottled Havana, and black/ochre/white/grey and black stripes. Small decorative metal rivets add subtle touches of light giving them a modern twist (mod. OX 1028/S).

Fifties style - The sophisticated ‘Dolce Vita’ feel of the fifties, is the inspiration behind these acetate optical frames. They have a modern feel with a linear minimalist style, featuring nylon-supported lenses, metal nose-pads and small rivets at the sides of the lenses. The colours reflect the model's retro mood: fuchsia/purple/mauve horn, antique pewter/black/black-grey horn, pink with fuchsia polka dots, and lilac with purple polka dots (mod. OX 473).

Classic attitude - These square metal optical frames have a large light silhouette. Their distinctive character comes from innovative style details, such as the link between the temples and the central perforation on the edges. The colours are sophisticated: matte black, antique pewter, black ruthenium and antique blue (mod. OX 479).

Iconic appeal - These round unisex optical frames in acetate have a hook hinge (“Registered Community Design”) that is the special iconic feature of this collection, emphasizing a classic style and mood. The colours are refined shades of Havana/grey, Havana/royal blue, purple/Havana, matte black, mottled Havana, and gloss black (mod. OX 480).

The square-shaped injection-moulded sunglasses, also features the iconic hook hinge (mod. OX 1032/S). Both the acetate (mod. OX 496) and metal (mod. OX 493) optical frames are embellished with the hook hinge and the engraved logo on the temples, available in the striking colour shades of: blue/horn, matte black, horn brown and black/horn grey (mod. OX 496), gunmetal grey/black, brown bronze, ruthenium eggplant and palladium black (mod. OX 493).

The OXYDO collection of optical frames and sunglasses is produced and distributed by the Safilo Group.
Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Max&Co. / MAX&Co. - 2012 Collezione Eyewear

Tue, 10 Apr 2012 00:00:00 +0200

The new MAX&Co. eyewear collection is the perfect combination of contemporary creativity, unique design and brand new colours. These sunglasses and optical frames are truly stylish and full of personality.

MAX&Co. sunglasses

Edgy & bright (mod. MAX&Co. 145/S and MAX&Co. 144/S) – These non-conventional and incredibly trendy sunglasses feature geometric patterns (stripes and polka dots) on the temples and on the inside of the front. The MAX&Co. 144/S metal/acetate model has a vintage-inspired cat-eye shape, while the MAX&Co. 145/S pure acetate model features a round shape. Both come in edgy colour combinations: yellow/blue, beige/white, pink/white, black/white.

Chic & unique (mod. MAX&Co. 147/S) – A sophisticated, sparkly feel for these acetate sunglasses with a glitter profile on the front, framing the lenses. A butterfly shape, 60s inspirations and pure colours: dark grey, blue, green, red, opal brown and nude.

Classic & oversize (mod. MAX&Co. 149/S) – A vintage appeal for these square-shaped oversize injection-moulded sunglasses. The temples are embellished with a small knot-ribbon featuring contrasting or tone-on-tone colours: black/crystal, cherry/fuchsia, blue/grey, brown/green, beige/salmon, blue/green.

MAX&Co. spectacles

Day & night (mod. MAX&Co. 165) – A cat-eye silhouette and an acetate frame for these optical glasses. The temples are adorned with a small ribbon that wraps around itself, lending this model a unique style: a metal tone-on-tone ribbon for the day version; a small strass crystal decoration for the night version. Exclusively black or white.

Easy & cool (mod. MAX&Co. 153) – This acetate optical frame features geometric patterns. Polka dot textures in bold colours – red, black, blue, white/beige – and the metal logo in relief are visible on the temples.

Sparkling & glowy (mod. MAX&Co. 155) – A discreet sparkle and a 50s-inspired shape for this acetate optical frame embellished with glitter details on the front. Opaline tones of milk and truffle or sophisticated nuances of purple, cyclamen and grey.

Stripes & colors (mod. MAX&Co. 159) – This optical frame in multi-layer acetate, which is characterized by vertical stripes and contrasting profiles, has a forthright personality and catches the eye. Bold colour combinations: purple/green, powder/fuchsia, red/white, black/white.

The MAX&Co. collections of sunglasses and spectacles are produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

MaxMara / Max Mara - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new Max Mara eyewear collection captivates with its classic, refined and iconic style.
The sunglasses and optical frames seduce with their refined design details and glamorous colours: the perfect combination of the brand’s timeless style and refined elegance.

The sunglasses draw inspiration from Italy’s most fascinating holiday destinations: Amalfi, Lipari, Alicudi and Ischia; the timeless charm of these stunning locations is completely revived in these new eyewear models, which have become the must-have travel accessory.

Pure, simple design and linear shapes: the butterfly-shaped acetate sunglasses are inspired by a minimal, 60s style, highlighted by tones of total black, crystal, ice (MM AMALFI).

Oval-shaped sunglasses, embellished with subtle opalescent finish, are the perfect blend of contemporary appeal and vintage style. The metal logo-plaque on the temples is highlighted against the offered shades of beige, powder, Havana, grey and black (MM ALICUDI).

These large, square-shaped acetate sunglasses enthral with their neoclassic details, such as the metal insert on both sides of the lenses and the “M” monogram that highlights their lightweight feel. The colour palette includes natural tones of opal truffle, crystal/honey, dark Havana, horn black and striped grey (MM ISCHIA I).

Seductive and chic, these oval-shaped acetate sunglasses catch the eye with their sculpted profiles. The metal detail, framing the lenses, clearly stands out, shining like a thin ray of light, while the temples feature the“MaxMara” metal logo (MM LIPARI).

Classic yet contemporary, the women’s acetate optical frames play with vintage-inspired silhouettes, featuring temples adorned with the metal logo-plaque (MM 1136) or by the “M” logo: this jewel-like decoration, like a multifaceted crystal, enlivens the colour palette: black/tortoise, burgundy/light blue, red/champagne, black/grey (MM 1140).

Glamorous and sophisticated, these cat-eye steel optical frames feature temples decorated with dazzling Strass, crystal baguettes (MM 1145) or with the unique stitching, the signature element of the brand’s legendary creations, clearly visible on elegant colour shades: gloss brown, light gold/black and bronze/ivory (MM 1148).

The Max Mara collection of sunglasses and optical frames is manufactured and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Max Mara Communication Office
Piazza del Liberty, 4
20121 Milano
Tel. + 39. 02.7779202
e-mail: panigoni.s@maxmara.it

Marc Jacobs / Marc Jacobs - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new Marc Jacobs eyewear collection maintains the chic and refined style that their designs are known for. The shapes have a refined, vintage feel that enhance the brand’s irresistible appeal with contemporary touches and sophisticated colors, pearl shades and bold color combinations.

The new models play with geometric shapes and feature new details, such as the metal profiles that highlight the frame, for a timeless seductive allure.

Vintage style, modern detail. These sunglasses and optical frames enthrall with their cat-eye shapes in Optyl, a registered trademark for an ultra-lightweight plastic material with unparalleled color effects.

A metal profile frames the lenses and reflects the light, for a true rock appeal. A refined color palette: brown/nude, grey/pink, grey/yellow/lilac, blue/green/pink, shiny black and Havana (mod. MJ 420/S and MJ 424).

A glamorous 60s feel is apparent in these square-shaped sunglasses. Their appeal is enhanced by geometric proportions, volume and the metal studs visible on the front as well as the temples. The color palette is comprised of pearl hues of burgundy, green, purple, pink, as well as classic shades of black and dark Havana (mod. MJ 407/S).

A sporty update on a classic style, these acetate sunglasses have a thin metal detail on the front that runs along the upper profile, brightening the chic shades of burgundy, matte black, green Havana, dark Havana, blue and black (mod. MJ 421/S).

This alluring butterfly-shaped acetate optical frame seduces with its sophisticated lady-like spirit and skillful relief details, featuring shades of blue/purple/grey, pearl brown/crystal, green, brown and brown/black (mod. MJ 414).

Other optical frames reflect a refined, androgynous attitude with a retro, vibrant feel. The color palette features delicate transparent shades of red and blue that give way to elegant tones of grey, green, brown and black (mod. MJ 425).

The Marc Jacobs collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Marc Jacobs Press Office
Ph: 001. 212. 343. 0222
Fax: 001. 212. 966. 0782

Marc by Marc Jacobs / Marc by Marc Jacobs - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new Marc by Marc Jacobs eyewear collection celebrates the brand’s unconventional and sporty/glamorous style. The sunglasses and optical frames feature 80s-style inspirations with young and playful touches including fluorescent details and animal prints.
Unique and irresistible, the brand’s iconic motifs--stripes, heart-shaped studs, polka dots--have been used to distinguish this new collection.

The colorful style of these acetate/metal sunglasses featuring easy-to-wear shapes, draws its inspiration from the 80’s. These pieces are highlighted by contemporary touches, such as the iconic stripes embellishing the multilayer profiles, in the shades of burgundy/blue/yellow, blue/red, black/brown/white, white/red/blue (mod. MJ 293/S).

These geometric-shaped acetate sunglasses catch the eye with their sporty-chic style featuring color block details, with fluorescent touches or vibrant color combinations: white/green/aqua, burgundy/blue/yellow, blue/white/orange, white/red/blue, black/tortoise (mod. MMJ 294/S).

A bold and quirky personality defines these acetate sunglasses whose square shape is outlined by sharp volume contrasts. The spotted animal prints – in the shades of brown, purple, blue and black add a luxurious, not too serious twist to this style (mod. MJ 296/S).

A mix of girly details and pop inspiration differentiate these oval-shaped sunglasses and cat-eye optical frames. Both styles feature side temples molded into the silhouette of three dots. This decorative element of the brand’s renowned accessories and jewelry is enlivened by the metal logo-detail (mod. MMJ 313/S and MMJ 535).

Sweet and chic, the rectangular optical frame in multi-layer acetate, is adorned with small heart-shaped studs, framing the front with discreetly visible candy color shades: such as brown/beige/Havana, fuchsia/pink/orange, Havana/beige/pink (mod. MMJ 521).

Ultra-lightweight, linear, chic: the women’s square-shaped optical frame is the perfect combination of slim steel and acetate profiles. Its bon-ton style is highlighted by pastel color nuances: ruthenium/white, bronze/cream, matt red/red, matt black/orange, blue/purple/light blue (mod. MMJ 515).

The Marc By Marc Jacobs collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group Press Office
Milan Ph. +39 02 76020154
Padua Ph. +39.049.698.5459
e-mail: pressoffice@safilo.com

Marc Jacobs Press Office
Ph: 001. 212. 343. 0222
Fax: 001. 212. 966. 0782

Jimmy Choo / Jimmy Choo - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new Jimmy Choo eyewear collection celebrates the brand’s luxury spirit with new sunglasses and optical frames: the sophisticated silhouettes are embellished with the brand’s iconic signatures such as exotic skin textures and sparkling crystals, for an irresistible, seductive appeal.

LUISA – Seductive and refined, these 70s-inspired teardrop sunglasses are adorned with glistening crystals, framing the logo-detail on the temples. The optical frame in Optyl, a trademark for an ultra-lightweight material with extraordinary chromatic finishes, reveals a refined metal detail on the front’s double bridge, bearing the discreetly engraved logo. Shades of matt black and white are accompanied by glistening hues of gold and metallic silver.
LANA – “Red carpet” inspired: these folding butterfly-shaped injection-moulded sunglasses with waved metal temples combine utmost functionality with glamorous elegance. Presented in a stylish pochette case, available in the tones of black and yellow gold, Havana and yellow gold, zebra horn and rose gold and zebra coral and rose gold.
ELISABETTA – A sophisticated wraparound style: the waved temples feature a glamorous python texture, for the ultimate seductive look. The colour palette includes tones of rose gold, yellow gold, palladium and light gold.

DOMINIQUE – A vintage style, updated for an up-to-date luxury expression; metal aviator sunglasses, embellished with python-effect details on the temples and bridge. Offered in bold colour combinations of palladium and dove leather, yellow gold and black leather, rose gold and gold leather, light gold and fuchsia leather, gold and beige leather, brown and golden beige leather.

JUSTINE and JC 54 – A combination of ‘60s and contemporary glamour, these oversized acetate sunglasses and the oval optical frames feature the iconic lock on the temples, the decorative motif of the brand’s renowned accessories. The JUSTINE is available in tones of purple, brown, smoke, honey and gloss black. The JC 54 is available in champagne, transparent cyclamen, dark Havana and black.
JC 66 – ‘80s retro inspired large-shaped acetate optical frames take a sophisticated twist featuring glittering pyramid-shaped stud geometric design on the temples. Available in shades of gloss red, smoke grey, dark Havana and cyclamen purple.
JC 62 – Iconic and subtle, the butterfly-shaped metal optical frame features a refined croc-effect texture. Available in glamorous shades of rose gold and chocolate, rose gold and beige/pink, rose gold and semi matte black.
The JIMMY CHOO eyewear collection is manufactured and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Hugo Boss / Hugo - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new HUGO optical frame collection reflects the brand’s modern and avant-garde design, which is embedded in its DNA. The new eyewear models feature unconventional aesthetic elements highlighted by the use of high-tech materials: a combination of post-modern and truly innovative style.

The new eyewear collection focuses on next generation materials such as titanium, which is hypoallergenic, ultra-lightweight, and precious.

Innovative technical solutions emphasize the new metal optical frames’ design; the new “double meniscus” hinge and the collection’s distinctive motif, enhance these models’ linear design. The new hinge conceals the temple closing-mechanism, providing utmost flexibility without affecting the purity of the lines.

The men’s acetate optical frames feature strong proportions and a perfect combination of materials: their square lines are embellished with a titanium insert, which is an ultra-lightweight, innovative material (mod. HUGO 0089 and HUGO 0090).

The color palette encompasses bold combinations such as black/dark ruthenium, matt black/light ruthenium, dark Havana/semi matt light ruthenium, burgundy and dark grey horn/matt black, blue horn/green and matt palladium (mod. HUGO 0089) and black/Havana and dark ruthenium, matt/shiny black, Havana/semi matt ruthenium, green/dark ruthenium, matt blue/matt black (mod. HUGO 0090).

The rectangular, clean and simple silhouettes of the men’s optical frames, featuring an ultra-lightweight titanium front and acetate temples, are a harmonious blend of different materials.

These styles are highlighted by the understated tones of matt palladium/Havana blue, ruthenium/dark Havana, ruthenium/burgundy (mod. HUGO 0091) and petroleum/blue, ruthenium/dark Havana, matt black/black, and ruthenium/burgundy (mod. HUGO 0092).

The titanium models are the utmost expression of a minimal yet sophisticated style: their square (mod. HUGO 0093 and HUGO 0095) or rectangular (mod. HUGO 0094 and HUGO 0096) shapes are revisited with refined manufacturing details such as the thin openwork detail on both sides of the lenses, emphasizing its lightweight feel.
Satin-finish colors – in the hues of ruthenium, blue, black, palladium, gold, brown, green, red – perfectly match the rigorous, clean and simple lines.

The HUGO eyewear collection is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Gucci / Collezione Gucci - 2012 Women's eyewear deluxe

Tue, 10 Apr 2012 00:00:00 +0200

Gucci unveils its new eyewear collection for Spring/Summer 2012, dedicated to fascinating women who clearly express themselves and their enigmatic personality.

The collection features large square-shaped eyewear, underlined by pastel tones and refined iconic details, to highlight the eyes and bring about a sophisticated female who is both sensual and androgynous.

These sunglasses fascinate with their unique elegance, a combination of rock spirit and “sculptural glamour” Their square shape conveys a strong personality, highlighted by the multifaceted volumes in Optyl, a registered trademark for an ultra-lightweight plastic material with original colour effects.

The engraved "GUCCI" logo on the temples is discreetly visible on the rigorous shades of gloss transparent grey, blue, black, Havana and light Havana. (mod. GG 1015/S).

Refined contrasting materials and a butterfly shape characterise these sunglasses featuring a sophisticated “red carpet” appeal. The slim metal temples decorated with the enamelled “GG” logo in elegant colour shades are combined with a multifaceted injection-moulded front featuring tones of black, Havana, blue, coral, jade and sand (mod. GG 3533/S).

Contemporary glamour and an Eighties spirit: these acetate sunglasses and frames owe their appeal to their strong personality, which is emphasised by their square shape and sculpted edges with an eye-catching contrasting colour play. The temples feature the “1973” logo, recalling the brand's stylistic heritage(mod. GG 3540/S and GG 3545).

An iconic Eighties style highlights the square shape of this model with a bold acetate/thin metal front. The metal detail along the temples is visible thanks to refined transparent/bold contrasting colour effects on the temples and front, in shades of black, maritime blue, ruby red and cardboard brown(mod. GG 4215/s).

The Gucci Eyeweb segment finds its greatest expression in the contemporary spirit of these square, shield-shaped oversize injection-moulded bio-based sunglasses – made from a natural material that is derived from ricinus, the castor-oil plant – highlighted by eye-catching colour combinations in shades of red, white, green, blue, as well as iconic touches, such as the web stripe motif on the temples.

The collection is completed by a square acetate optical frame bearing the House’s distinctive signature details (mod. GG 3554/S and mod. GG 3555).

Retro with a glamorous twist: these women’s optical frames fascinate with their soft, rounded shape and strong lines.The temples are available in the signature web stripe’s typical colours, reinterpreted with a sophisticated rubber effect (mod. GG 3547).

The strikingly elegant sculpted bamboo effect – an iconic Gucci symbol – which made its first appearance in the sunglasses collection, now also characterises this square optical frame’s silhouette. Small metal rings on the temples and front highlight the bamboo joints, conveying a natural feel (mod. GG 3556).

Gucci unveils its new eyewear collection for Spring/Summer 2012, dedicated to fascinating women who clearly express themselves and their enigmatic personality. The collection features large square-shaped eyewear, underlined by pastel tones and refined iconic details, to highlight the eyes and bring about a sophisticated female who is both sensual and androgynous.

These sunglasses fascinate with their unique elegance, a combination of rock spirit and “sculptural glamour” Their square shape conveys a strong personality, highlighted by the multifaceted volumes in Optyl, a registered trademark for an ultra-lightweight plastic material with original colour effects.

The engraved "GUCCI" logo on the temples is discreetly visible on the rigorous shades of gloss transparent grey, blue, black, Havana and light Havana. (mod. GG 1015/S).

Refined contrasting materials and a butterfly shape characterise these sunglasses featuring a sophisticated “red carpet” appeal. The slim metal temples decorated with the enamelled “GG” logo in elegant colour shades are combined with a multifaceted injection-moulded front featuring tones of black, Havana, blue, coral, jade and sand (mod. GG 3533/S).

Contemporary glamour and an Eighties spirit: these acetate sunglasses and frames owe their appeal to their strong personality, which is emphasised by their square shape and sculpted edges with an eye-catching contrasting colour play. The temples feature the “1973” logo, recalling the brand's stylistic heritage(mod. GG 3540/S and GG 3545).

An iconic Eighties style highlights the square shape of this model with a bold acetate/thin metal front. The metal detail along the temples is visible thanks to refined transparent/bold contrasting colour effects on the temples and front, in shades of black, maritime blue, ruby red and cardboard brown(mod. GG 4215/s).

The Gucci Eyeweb segment finds its greatest expression in the contemporary spirit of these square, shield-shaped oversize injection-moulded bio-based sunglasses – made from a natural material that is derived from ricinus, the castor-oil plant – highlighted by eye-catching colour combinations in shades of red, white, green, blue, as well as iconic touches, such as the web stripe motif on the temples. The collection is completed by a square acetate optical frame bearing the House’s distinctive signature details (mod. GG 3554/S and mod. GG 3555).

Retro with a glamorous twist: these women’s optical frames fascinate with their soft, rounded shape and strong lines.The temples are available in the signature web stripe’s typical colours, reinterpreted with a sophisticated rubber effect (mod. GG 3547).

The strikingly elegant sculpted bamboo effect – an iconic Gucci symbol – which made its first appearance in the sunglasses collection, now also characterises this square optical frame’s silhouette. Small metal rings on the temples and front highlight the bamboo joints, conveying a natural feel (mod. GG 3556).

Gucci / Gucci Collection - 2012 Men's eyewear deluxe

Tue, 10 Apr 2012 00:00:00 +0200

For Spring/Summer 2012, the Gucci eyewear collection for men reinterprets the smart world of Savile Row in the Sixties and Seventies, when it was home to aristocrats, dandies, singers, noblemen and rock stars, who loved playing with tradition and wore large-shaped sunglasses with light lenses, highlighting the eyes.

A stunning design and androgynous sensuality: these sunglasses fascinate with their unique elegance, a combination of rock spirit and “sculptural glamour”.

Their square shape conveys a strong personality, highlighted by the multifaceted volumes in Optyl, a registered trademark for an ultra-lightweight plastic material with refined colour effects. The engraved "GUCCI" logo on the temples is discreetly visible on the rigorous shades of gloss transparent grey, blue, black, Havana and light Havana(mod. GG 1015/S).

Classic elegance with cutting-edge details: these men’s teardrop sunglasses are available in several sophisticated shades. The temples are decorated with a gloss/matte web-effect metal plaque which gives way to a flex hinge, combining total comfort with utmost design linearity (mod. GG 1014/S).

These refined men’s navigator sunglasses have a vintage feel with their Seventies inspiration reinterpreted with modern touches, such as sophisticated colour shades, the hot-printed logo on the temples and the signature web detail on the front (mod. GG 2213/S).

The Gucci Eyeweb segment is enriched with new models, featuring an easy-to-wear square shape. These injection-moulded bio-based sunglasses– made from a natural material that is derived from ricinus, the castor-oil plant – as well as the acetate optical frame are characterised by an elegant double bridge on the front, while the temples bear the iconic web stripe motif and monogram (mod. GG 1018/S and mod. GG 1019).

Vintage-chic inspirations for this slim, ultra-lightweight pilot-shaped metal optical frame. The oversize teardrop-shaped front with a double bridge features an Eighties-inspired flat design. The iconic web stripe and the Gucci logo on the initial part of the temples are visible thanks to a special laser technique that produces refined effects (mod. GG 2216).

The new collection includes two classic yet cutting-edge square-shaped eyeglasses. One model features rubber temples, which are soft to the touch, as well as the brand’s signature web stripe in stunning colour shades. The bold acetate frame features contrasting colours on the front and temples. The metal T-Bar logo is an eye-catching detail(mod. GG 1008 and mod. GG 1009).

For Spring/Summer 2012, the Gucci eyewear collection for men reinterprets the smart world of Savile Row in the Sixties and Seventies, when it was home to aristocrats, dandies, singers, noblemen and rock stars, who loved playing with tradition and wore large-shaped sunglasses with light lenses, highlighting the eyes.

A stunning design and androgynous sensuality: these sunglasses fascinate with their unique elegance, a combination of rock spirit and “sculptural glamour”. Their square shape conveys a strong personality, highlighted by the multifaceted volumes in Optyl, a registered trademark for an ultra-lightweight plastic material with refined colour effects. The engraved "GUCCI" logo on the temples is discreetly visible on the rigorous shades of gloss transparent grey, blue, black, Havana and light Havana(mod. GG 1015/S).

Classic elegance with cutting-edge details: these men’s teardrop sunglasses are available in several sophisticated shades. The temples are decorated with a gloss/matte web-effect metal plaque which gives way to a flex hinge, combining total comfort with utmost design linearity (mod. GG 1014/S).

These refined men’s navigator sunglasses have a vintage feel with their Seventies inspiration reinterpreted with modern touches, such as sophisticated colour shades, the hot-printed logo on the temples and the signature web detail on the front (mod. GG 2213/S).

The Gucci Eyeweb segment is enriched with new models, featuring an easy-to-wear square shape. These injection-moulded bio-based sunglasses– made from a natural material that is derived from ricinus, the castor-oil plant – as well as the acetate optical frame are characterised by an elegant double bridge on the front, while the temples bear the iconic web stripe motif and monogram (mod. GG 1018/S and mod. GG 1019).

Vintage-chic inspirations for this slim, ultra-lightweight pilot-shaped metal optical frame. The oversize teardrop-shaped front with a double bridge features an Eighties-inspired flat design. The iconic web stripe and the Gucci logo on the initial part of the temples are visible thanks to a special laser technique that produces refined effects (mod. GG 2216).

The new collection includes two classic yet cutting-edge square-shaped eyeglasses. One model features rubber temples, which are soft to the touch, as well as the brand’s signature web stripe in stunning colour shades. The bold acetate frame features contrasting colours on the front and temples. The metal T-Bar logo is an eye-catching detail(mod. GG 1008 and mod. GG 1009).

Carrera / Carrera - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

THE NEW COLLECTION OF ICONIC CARRERA GLASSES
HAVE “HERITAGE” INSPIRATION AND AUTHENTIC PERSONALITY

The new CARRERA eyewear collection is dedicated to those who like to live in the fast lane and never stop, who seize every moment as an opportunity for simple pleasures, and who are always on the lookout for new challenges, for new people to meet and for new experiences. The new sunglasses and eyeglass models were designed for the “CARRERA generation”: young, dynamic, determined and committed to realizing their dreams and goals, in order to always be able to say, after everything has been said and done: “AFTER ALL NO REGRETS”.

The new CARRERA eyewear collection is designed for the “CARRERA generation”: young, dynamic, determined and committed to realizing their dreams and goals.

Classic modern heritage – 90s inspirations for the CARRERA 6000 sunglasses, which owe their name to the temperature of the photosphere. This is the lowest layer of the sun’s atmosphere, whose rays reach the Earth, enabling life to exist on our planet. Inspired by the sun’s immense energy, the brand has drawn on the natural relationship between the sun and sunglasses, revisiting the brands stylistic heritage, with a contemporary feel. This collection captivates with its irresistible vintage style, highlighted by the high quality and exclusive colours featured by Optyl – a Safilo registered trademark – as well as by the temples’ distinctive design and original shape, destined to become the new iconic motif of the brand.

Iconic handmade details - These new sunglasses make their mark with highly distinctive design features. Square, teardrop or wraparound shapes take their inspiration from the brand’s heritage: an original leather insert on the front, held in place by a small metal button is the new iconic theme of the collection and marks the biggest trend of the new season (mod. CARRERA 32, CARRERA 33, CARRERA 37). The CARRERA 32 and CARRERA 33 models are made in exclusive multi-layer acetate and have precious handmade features like the hand-polished acetate and the photoengraved logo on the temples. There are many colours available: light Havana, black/crystal/grey, red/white, blue/white, black, black/crystal/white, Havana/grey, and white/black/grey for the models in acetate; palladium, light gold, and ruthenium for the metal wraparounds.

Evergreen style – The new CHAMPION/AC version is a reinterpretation of the classic Champion model, a true icon of style: the new midsize version and the metal detail on the front make it the perfect model for a sophisticated yet contemporary style. It features unique design details: polarized lenses and skilful handmade details, such as the hand-polished acetate and the photoengraved logo on the temples. The colour palette encompasses vintage tones: matte black, dark Havana, matte black/green horn, mauve horn, brown horn/black, Havana/fuchsia, Havana/green, black/horn, black/grey.

Classic modern heritage - These teardrop multi-layer acetate sunglasses have a Seventies sporty style which is brought up to date with unique detailing, such as the icon on the front and the logo on the temples (mod. CARRERA 38). Classic colour shades include light Havana, blue/white/red, white/black/grey, white/black/fuchsia, and black/green/white.

Vintage stylish mood - These irresistible cat-eye sunglasses for women are made in an exclusive tri-layer acetate, featuring frames with sophisticated colour combinations. The new “signature” Carrera logo can be seen on the temples in contrasting colours: Havana/ purple, Havana/green, matt black, black/crystal, brown/turquoise, gloss black, brown horn/black, and black horn (mod. CARRERA 42).

Colourful Eighties attitude - The most iconic and distinguished model in the collection is the CHAMPION sunglasses. Now available in new fluorescent colours in a sophisticated shaded version, for those who like to express their own strong and decisive personal style. The new fluorescent colour inspirations for this model are yellow, orange, green, purple, fuchsia and blue, combined with mirror lenses with an irresistible appeal (mod. CHAMPION/FL). The new optical frames (mod. CA6195 and CA6194) catch the eye with appealing fluorescent and pastel colours: the perfect accessory for a young, cool look. The new models feature vintage-inspired square shapes, reinterpreted with a modern touch; thanks to the use of multi-layer acetates, decorated with hand-engraved details, featuring pure lines the profiles are highlighted with a “very colourful” twist. Striking colours: fuchsia/white, purple/white, blue/ivory/red, black/green/white, black/white/blue, black/crystal.

Identity spirit - These acetate optical frames have a retro feel with their square shape, and the decorative small metal studs give them a bold personality. The classic colours include: matt black, striped green, striped brown and light Havana (mod. CA6187).

Glam appeal - These women’s optical glasses in acetate catch the eye with their cutting-edge square shape. They are customized with the Carrera logo set on glamorous unusual colour combinations: black/zebra stripes, Havana/purple, and black with white or red polka dots (mod. CA6188).

Easy-to-wear personality - These rounded unisex optical frames have a retro Sixties feel. The special acetate combinations emphasize the smooth finish and are available in two-tone combinations: Havana/purple, blue/sky blue, magenta/lilac, matte black and many more. Small metal studs are the distinctive style details of this model (mod. CA6191).

The CARRERA collection of sunglasses and optical frames is produced and distributed by the Safilo Group.

Safilo Group Press Office
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
pressoffice@safilo.com

Bottega Veneta / Bottega Veneta - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new Bottega Veneta eyewear collection highlights the brand’s distinctive aesthetic and enduring motifs. The sunglasses and optical frames are an inspired blend of skillful craftsmanship, superb functionality, and timeless design. The new models, made of the finest quality materials, all feature Bottega Veneta’s subtle signatures: metal studs on the outside of the terminals and a photoengraved butterfly on the inside.

The Season's Highlights

Sunglasses

Metamorphosis – With strong lines and a beautiful, unusual pattern, these women’s sunglasses have the power to bestow instant allure. The curvy, multifaceted silhouette is sensuous and engaging. Transparent shades of Havana, khaki, blue, and black reveal a metal core bearing the brand’s iconic intrecciato motif (mod. B.V. 195/S).

Modern Classic – Subtle design details and a fresh palette lend these metal-and-acetate women’s sunglasses a playful sophistication. Bottega Veneta’s intrecciato pattern adorns the bridge and metal profiles, visible through transparent temples. Colors include khaki Havana, pink Havana, and honey Havana, Havana, black, as well as touches of red and opal purple (mod. B.V. 199/S).

Optical frames

In the Clear – Optyl is an ultra-light material with extraordinary color properties. These women’s optical frames in Optyl feature a graphic pattern and inner profiles bearing the brand’s signature intrecciato motif. Available in crystal-clear shades of light pink, grey, olive, and brown (mod. B.V. 216).

High Contrast – Unexpected volumes and sculpted profiles define these women’s butterfly-shaped, acetate optical frames. Metal details on the bridge and cores of the temples feature the intrecciato motif. Soft colors highlight the elegant proportions: opaline pink, pearl grey, opaline white, black (mod. B.V. 211).

Forever Avant-garde – These men’s acetate optical frames illustrate the way Bottega Veneta combines classic style and innovative design. The timeless square shape is reconceived with contemporary details such as a metal closing-block hinge in antiqued colors, inspired by Bottega Veneta’s renowned travel accessories. Small metal studs hold the hinge, a new motif, in place, and echo the signature studs on the terminals (mod. B.V. 215).

The Bottega Veneta eyewear collection is manufactured and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Boss Orange / Boss Orange - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new BOSS Orange Eyewear collection presents sunglasses and optical frames with a young, contemporary and dynamic feel: the brand’s “urban and modern” DNA is reflected in the new models’ non-conventional personality, with vintage inspirations and up-to-date details, always marked by unexpected, original and unique colors.

Urban inspiration – These women’s injection-molded sunglasses seduce with their large, butterfly shape, featuring shaded and transparent colors – honey/brown, gray/burgundy, light blue/orange, yellow/blue – on which the BOSS Orange logo directly engraved on the temples’ metal core is clearly visible (mod. BO 0060/S).

Unconventional attitude – These men’s large-shaped sunglasses in multi-layer acetate assert an unconventional personality. A “very colorful” mood: translucent or fluorescent colors give these models a dynamic twist, with vibrant color combinations, such as dark green/purple, blue/yellow, cherry/orange, green/light blue (mod. BO 0064/S), or vintage-inspired translucent and pearl nuances, such as turquoise green/orange, blue/purple, beige, as well as classic tones of black and dark Havana (mod. BO 0062/S).

Eighties appeal – These unisex acetate sunglasses merges 1980s style with an ultramodern character. Their square, flat line designs are rendered with an appealing interplay of multi-layer acetate. The brand’s distinctive signature details, the Boss Orange icon and logo, are visible on the temples (mod. BO 0082/S and BO 0083/S).

Contemporary touch – “Frozen” color effects define the “young and glam” personality of these vintage-inspired, large-shaped (mod. BO 0066) or square-shaped optical frames (mod. BO 0071). The women’s model’s metal core embellished with the engraved logo is visible through the transparent shades of pink, champagne Havana, green, gray and brick red (mod. BO 0066), while the men’s model only bears the logo on the left temple, providing an unique asymmetric feel, and featuring a combination of transparent colors and multi-layer effects (mod. BO 0071).

Graphic design – Contemporary and ultra lightweight, the men’s steel optical frame features super-slim profiles, while the brand’s icon and logo are clearly visible on the waved temples and come in unconventional color combinations, such as blue/gray, palladium/gray, purple/Havana, ruthenium/blue, matt/shiny black (mod. BO 0081).

Minimal style – These square-shaped acetate optical frames play with a vintage appeal. Innovative design details highlight their urban-chic personality by the use of the double bridge and the metal detail on the temples (mod. BO 0078) or the keyhole bridge and the engraved logo on the temples’ core (mod. BO 0077).

The BOSS Orange Eyewear collection is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com

Boss / Boss Black - 2012 Eyewear Collection

Tue, 10 Apr 2012 00:00:00 +0200

The new BOSS Black Eyewear collection reflects the brand’s contemporary elegance, striking the perfect balance between modern design and classic style. The refined, sporty-chic character of the new men’s sunglasses and optical frames translates into models, having a forthright and understated personality while the women’s collection seduces with its glamorous and sophisticated appeal.

A harmonious blend of innovative technical features and classic lines, these folding injection-moulded sunglasses combine absolute comfort with an ultra-refined style, highlighted by the soft tones of gloss black, matt blue and Havana (mod. BOSS 0446/S).

These men’s aviator-shaped sunglasses (mod. BOSS 0443/S) and rectangular-shaped optical frames (mod. BOSS 0458 and BOSS 0432) are the outcome of advanced research on high-tech materials. The three models present innovative technical characteristics, such as high quality metal and acetate ensuring ultra-lightweight eyewear and the new carbon fibre inserts on the temples: an extremely lightweight material with high performing features, highlighting these models’ sports feel.

The ideal eyewear for leisure time and outdoor activities: their pure injection-moulded (mod. BOSS 0441/S) or metal/steel (mod. BOSS 0439/S) wraparound shapes combine a trendy feel with latest technical details, such as the adjustable metal nose pad, injected rubber and polarized lenses, ensuring excellent vision.

These women’s large-shaped acetate sunglasses (mod. BOSS 0438/S) and rectangular-shaped optical frames (mod. BOSS 0447) enthral with their glam-chic style. A refined jewel-like decoration illuminates the temples: a pyramid-shaped gem, the distinctive element of the brands’ accessories, is clearly visible in the refined shades of green, beige/pink, black.

These men’s square-shaped acetate/metal (mod. BOSS 0465/S) or pure acetate (mod. BOSS 0466/S) sunglasses and rectangular-shaped acetate optical frames (mod. BOSS 0463) are 1970s-inspired. Yet they feature contemporary-style details: faceted temples in multi-layer acetate, a slim metal detail that adorns the front of the temples and is combined with the logo and adjustable nose pads for maximum comfort.

The BOSS Black Eyewear collection is produced and distributed by the Safilo Group.

Safilo Group HQ Communication Department
Milan – ph. +39 02 76020154
Padua – ph. +39 049 6985459
e-mail: pressoffice@safilo.com
www.safilo.com